Uploaded byWillem Sodderland
Buzzing Bars in Cologne 2010
The document discusses the power of word-of-mouth marketing as a strategy, emphasizing the importance of customer engagement, co-creation, and innovation to generate buzz around products. It contrasts traditional advertising with word-of-mouth methods, highlighting the effectiveness of personal interaction and community involvement in driving consumer comfort and interest. Various marketing paradigms and examples such as product seeding, influencer marketing, and online forums are also explored.
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Buzzing Bars in Cologne 2010
- 1. Word of MouthMarketingThe greatest marketing force as a strategy.slideshare.net/sodderland/buzzingbarsWillem Sodderland Founder & CEO of BuzzerCologne3 February 2010
- 2. What’s wrong withthis picture ?Let’s discuss marketing paradigms.
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- 4. Football Coaches &Car Repair Auctionsmyfootballclub.co.ukBecome a coach and trainer of a football clubmijnautoreparatie.nl Auction your car repair to car repairshops and pick the best ‘bidder’.
- 5. Asus: You, me, WE PC
- 6. Open Source Politics& CrowdfundingDraft ObamaInitiated by volunteers without Obama’s knowledge
- 7. Open Source Marketing& WoMCustomer ParticipationWord of MouthMarketingOpen Source Marketing
- 8. Advertising vs. Wordof Mouth AdvertisingInterruptionIncredibleMass ‘Push’Vs.IndividualInteractionYour Place & TimeCredibleWord of Mouth
- 9. The essence ofWord of Mouth.1Advertising makes people curiousWord of Mouth makes curious people comfortable to buy32Product experiences create word of mouth
- 10.
- 11. Engagement makes innovationsocial.Engagement comes from interaction, participation, customisation, personalisation, influence, sharing, openness, vulnerability.
- 12. Co-creation: fun &relevance.500 days before the launch of the Fiat 500, potential customers are invited to create accessories and themes for advertising.
- 13. Experiment. Then jumpin big.Traditional PepsiSocial Pepsi
- 14. Buzzer: Product, Story& BuzzOnlineProduct-experience & BuzzToolsThe brandGenerate Trial & Buzz(The market)(selected consumers)Feedback on Product & MarketingOffline(the buzzer platform)
- 15. Buzzer Campaign ConceptBuzzKitBuzzBoostingEquip BuzzersStimulate, report and communicateProduct & ObjectivesBUZZER PLATFORMTracking€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€€24/7 Client Cockpit Buzzers buzz…Selection Buzzers
- 16. Crowdsourcing & Co-creationAfterinitial confusion, one Buzzer explained how to best use the trimmer......and the product usage tips werechangedon the packaging
- 17. Open Source Innovation:‘Drop’
- 18. Enhance Product BuzzabilityWhippedCream...?CapuccinoSomething !
- 19. Buzz(er) without limits.ServicesFood& DrinksHealth & WellnessWebElectronicsEntertainment
- 20.
- 21. The buzz startshere.willem@buzzer.biztorsten@buzzer.bizslideshare.net/sodderland/buzzingbars
- 22. Q &(hopefully) A