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Facebook Workshop - Big Shot Marketing
- 1. kymberlee kaye raya ::: chief imagination officer big shot marketing inc
- 4. It's no secret that networking is crucial in business, and social media networking can be a great way to expand your sphere of influence and generate new business .
- 5. Did you know? Over 80% of small business owners say they often get new customers based on word of mouth.
- 11. Marketing has changed … 1980 2011 Fewer ads… Reached more people… with undivided attention MORE ads… Reaching fewer people Paying less attention
- 13. WELCOME TO FACEBOOK’S NEW BUSINESS PAGE
- 15. The World Is Obsessed With Facebook
- 21. TIME TO BUILD!
- 25. STOP ! WHAT IS YOUR BRAND and HOW WILL IT LIVE AND BREATHE ON FACEBOOK?
- 28. SETTING UP YOUR PAGE
- 33. Put your social media logos and URL links on all outgoing emails or create an email signature…
- 37. ADD YOUR TWITTER FEED to your Facebook Business Page!
- 41. CUSTOM LANDING PAGE FOR FREEEEEEE!
- 42. YOU GET 1 FREE LANDING PAGE!
- 45. HOW TO SET UP YOUR 5 PHOTOS
- 50. THE MOST IMPORTANT THING ON THE NEW FACEBOOK BUSINESS PAGE!!!!!!!! (did you hear me scream that???)
- 51. You need 30 fans to get INSIGHTS
- 56. My audience wants to hear about this kind of topic!
- 57. Do like your Mother said – PLAY NICE IN THE GROUP!
- 59. It’s EASY to set up a Group.
- 62. A GROUP WE CREATED.
- 63. A GROUP TO NETWORK & BUILD CREDIBILITY
- 64. MAKE AN EVENT!
- 65. From your personal profile page…you can see the EVENT tab…
- 66. EVENT Page…
- 69. “ DISCUSS” amongst yourselves…
- 76. THE POSTest WITH THE MOSTest!
- 79. RELEVANT! TOP OF MIND! BACKYARD BBQ!
- 81. It’s FREE! Schedule Posts! Manage multiple ! Post to all ! Great Reports!
- 82. All the Networks I manage.
- 83. BIGGEST MISTAKE I SEE!
- 87. VIOLA!!!
- 88. Time to Self Promote!
- 90. 3 WAYS TO SHARE!
- 91. 1. Post to your personal profile
- 92. 2. Send within FB to a friend
- 93. 3. Copy and past URL into an email
- 94. You need 25 fans to get a custom URL
- 96. A Driving Lesson
- 98. Drive as YOUR brand – only works on business pages – NOT groups or personal profiles
- 99. Did I @ Mention that there is another way to post like your Brand!?
- 100. Your brand is on your business Facebook page and the person you “@” mentioned! Double Whammy!
- 101. Shout out your events to friends, customers and suspects!
- 103. WHERE IN THE WORLD IS KYMBERLEE TODAY? CHECK IN TIME!
- 104. Use Places on touch.facebook.com or the Facebook App for iPhone, BlackBerry, Android, HP webOS or Windows Phone 7
- 105. Provides businesses with a platform for marketing and promotion, and provides an opportunity to build customer loyalty.
- 107. LET’S MAKE A DEAL!
- 113. IT’S ALL FOR THE CAUSE!
- 115. FROM YOUR APPLICATION PAGE!
- 117. FACEBOOK ADVERTISING CHA CHING!
- 122. v
- 127. You can create lists with in your privacy settings too!
- 129. NOW REMEMBER!
- 131. ENGAGEMENT
- 132. DIALOGUE
- 133. LISTEN
- 134. BE CLEAR!
- 135. MEASURE
Editor's Notes
- You are no longer a loan officer, account executive, manager… You need to create materials/scripts that talk directly to your audience. You can’t use your company brochure for a Realtor and a FSBO and a boomer!