kymberlee kaye raya ::: chief imagination officer big shot marketing inc
<ul><li>15 years marketing experience </li></ul><ul><li>Masters in Marketing – Brand Identity </li></ul><ul><li>Advertisin...
Agenda <ul><li>A Revolution </li></ul><ul><li>The Climate </li></ul><ul><li>An Obsession </li></ul><ul><li>My Dad – the Fa...
It's no secret that  networking is crucial  in business, and social media networking can be a great way to expand your sph...
Did you know? Over 80% of small business owners say they often get new customers based on word of mouth.
<ul><li>Any online technology or practice that people share (content, opinions, insights, experience, perspectives, and me...
Shocking, I know! <ul><li>“ Americans spend nearly a quarter of the time they’re on the Internet from their PC, or about  ...
Stick to the facts! <ul><li>Facebook users spent more time using the social network than people spent on Google in August....
 
TODAY’S CUSTOMER CLIMATE <ul><li>Prospects are…  </li></ul><ul><li>Busy </li></ul><ul><li>Skeptical </li></ul><ul><li>Over...
Marketing has changed … 1980 2011 Fewer ads… Reached more people… with undivided attention MORE ads… Reaching fewer people...
Before You Get All Excited! <ul><li>80% of your NEW business   will come from your existing customers .  </li></ul><ul><li...
WELCOME TO FACEBOOK’S NEW BUSINESS PAGE
Why Should I be on Facebook? <ul><li>It’s FREE, Fast & Viral! </li></ul><ul><li>PUBLIC RELATIONS & CREDIBILITY </li></ul><...
The World Is Obsessed With Facebook
FACEBOOK <ul><ul><li>Reaching 500 million active users  </li></ul></ul><ul><ul><li>75 % of Brand ‘Likes’ on Facebook come ...
Tips For Using Facebook for Networking <ul><li>Decide – Personal or Professional?  </li></ul><ul><li>What do you want busi...
3 Different Facebook Pages <ul><li>The Bottom Line: Group Pages   are great for organizing a group of people on a smaller ...
The New Business Page! <ul><li>YOU can now post throughout Facebook, on both other pages and on profiles,  as your brand ....
The New Business Page! <ul><li>You can post as YOU or your page </li></ul><ul><li>Email Notifications </li></ul><ul><li>Ma...
TIME TO BUILD!
 
 
 
STOP ! WHAT IS YOUR BRAND and  HOW WILL IT LIVE AND BREATHE ON FACEBOOK?
Does branding really hurt? <ul><li>Communicates a  consistent, relevant message  to your target customers over time </li><...
How to Target! <ul><li>Think like your target. </li></ul><ul><li>Define their needs. </li></ul><ul><li>Create a marketing ...
SETTING UP YOUR PAGE
 
 
 
Featured PAGE Owner
Put your social media logos and URL links on all outgoing emails or create an email signature…
 
 
 
ADD YOUR TWITTER FEED to your Facebook Business Page!
 
 
 
CUSTOM LANDING PAGE FOR FREEEEEEE!
YOU GET 1 FREE LANDING PAGE!
 
5 Important Photos
HOW TO SET UP YOUR 5 PHOTOS
 
 
 
 
THE MOST IMPORTANT THING ON THE NEW FACEBOOK BUSINESS PAGE!!!!!!!! (did you hear me scream that???)
You need 30 fans to get INSIGHTS
 
 
 
 
My audience wants to hear about this kind of topic!
Do like your Mother said – PLAY NICE IN THE GROUP!
Why the Groups?! <ul><li>Branding  – It’s a great method for you to establish yourself as a frontrunner in your industry. ...
It’s EASY to set up a Group.
 
 
A GROUP WE CREATED.
A GROUP TO NETWORK & BUILD CREDIBILITY
MAKE AN EVENT!
From your personal profile page…you can see the EVENT tab…
EVENT Page…
 
 
“ DISCUSS” amongst yourselves…
DISCUSSIONS ON FACEBOOK
 
 
 
 
 
THE POSTest WITH THE MOSTest!
What to Post Kym!? <ul><li>Don’t SELL! </li></ul><ul><li>Talk to them – backyard bbq </li></ul><ul><li>Add value </li></ul...
Posting Etiquette! <ul><li>After a client phone call/meeting </li></ul><ul><li>On THEIR WALL </li></ul><ul><li>Pat on the ...
RELEVANT! TOP OF MIND! BACKYARD BBQ!
3 Ways to Post to your social networks <ul><li>www.hootsuite.com ***** </li></ul><ul><li>www.tweetdeck.com </li></ul><ul><...
It’s FREE! Schedule Posts! Manage multiple ! Post to all ! Great Reports!
All the Networks I manage.
BIGGEST MISTAKE I SEE!
Link to Your Employer <ul><li>Link your new business page to your existing personal profile </li></ul><ul><li>Most don’t k...
 
 
VIOLA!!!
Time to Self Promote!
SHARING IS CARING!
3 WAYS TO SHARE!
1. Post to your personal profile
2. Send within FB to a friend
3. Copy and past URL into an email
You need 25 fans to get a custom URL
Sharing Etiquette! <ul><li>Add a personal note </li></ul><ul><ul><li>“ Please consider adding my new Facebook business pag...
A Driving Lesson
 
Drive as YOUR brand – only works on business pages – NOT groups or personal profiles
Did I  @ Mention that there is another way to post like your Brand!?
Your brand is on your business Facebook page and the person you “@” mentioned! Double Whammy!
Shout out your events to friends, customers and suspects!
PROMOTION IDEAS <ul><li>LIKE us Sweepstakes </li></ul><ul><li>Polls </li></ul><ul><li>Trivia </li></ul><ul><li>Quizzes </l...
WHERE IN THE WORLD IS KYMBERLEE TODAY? CHECK IN TIME!
Use Places on touch.facebook.com or the Facebook App for iPhone, BlackBerry, Android, HP webOS or Windows Phone 7
Provides businesses with a platform for marketing and promotion, and provides an opportunity to build customer loyalty.
Why Use Geo Tracking Platforms <ul><li>1.  Special Offers .  Provide special discounts or promotional items for customers ...
LET’S MAKE A DEAL!
 
 
 
 
 
IT’S ALL FOR THE CAUSE!
 
FROM YOUR APPLICATION PAGE!
 
FACEBOOK ADVERTISING CHA CHING!
 
 
 
 
v
 
 
 
 
You can create lists with in your privacy settings too!
Let the Networking Begin! <ul><li>Build your business page </li></ul><ul><li>Start sending Friend/Connection Requests </li...
NOW REMEMBER!
 
ENGAGEMENT
DIALOGUE
LISTEN
BE CLEAR!
MEASURE
You might be addicted to social media if… <ul><li>Count the number of friends you have by your Facebook friend count  </li...
 
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Facebook Workshop - Big Shot Marketing

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  • You are no longer a loan officer, account executive, manager… You need to create materials/scripts that talk directly to your audience. You can’t use your company brochure for a Realtor and a FSBO and a boomer!
  • Facebook Workshop - Big Shot Marketing

    1. 1. kymberlee kaye raya ::: chief imagination officer big shot marketing inc
    2. 2. <ul><li>15 years marketing experience </li></ul><ul><li>Masters in Marketing – Brand Identity </li></ul><ul><li>Advertising, marketing, public relations & social media consulting </li></ul><ul><li>Clients include: Capital Financial Bancorp, @ Home Mortgage Group, Illinois Association of Mortgage Professionals, Lake Geneva Canopy Tours, Comfort24-7.com </li></ul>
    3. 3. Agenda <ul><li>A Revolution </li></ul><ul><li>The Climate </li></ul><ul><li>An Obsession </li></ul><ul><li>My Dad – the Farmer </li></ul><ul><li>Diving into Facebook </li></ul><ul><li>POST it! SHARE it! </li></ul><ul><li>Privacy </li></ul><ul><li>Q&A </li></ul>
    4. 4. It's no secret that networking is crucial in business, and social media networking can be a great way to expand your sphere of influence and generate new business .
    5. 5. Did you know? Over 80% of small business owners say they often get new customers based on word of mouth.
    6. 6. <ul><li>Any online technology or practice that people share (content, opinions, insights, experience, perspectives, and media). </li></ul>What is Social Media?
    7. 7. Shocking, I know! <ul><li>“ Americans spend nearly a quarter of the time they’re on the Internet from their PC, or about 6 hours a month , on social-networking sites and blogs. That’s a quantum leap from a year ago.” </li></ul><ul><li>“ Twice as many Americans over 50 visited social networks than people under 18 years old.” </li></ul>
    8. 8. Stick to the facts! <ul><li>Facebook users spent more time using the social network than people spent on Google in August. </li></ul><ul><li>Among all internet users in the US, the total number of minutes spent on Facebook was 41.1 million . The number for Google was 38.9 million . Third is Yahoo! With 37.7 million minutes. </li></ul>
    9. 10. TODAY’S CUSTOMER CLIMATE <ul><li>Prospects are… </li></ul><ul><li>Busy </li></ul><ul><li>Skeptical </li></ul><ul><li>Oversold </li></ul><ul><li>And scared to death of making a mistake ! </li></ul>
    10. 11. Marketing has changed … 1980 2011 Fewer ads… Reached more people… with undivided attention MORE ads… Reaching fewer people Paying less attention
    11. 12. Before You Get All Excited! <ul><li>80% of your NEW business will come from your existing customers . </li></ul><ul><li>It only takes 20% of the your marketing efforts to develop it. </li></ul><ul><li>It costs 30-40% more TIME, MONEY AND ENERGY to attract a new customer! </li></ul><ul><li>Do you have an SYSTEM in place to continue to drip on your current customers?? </li></ul>
    12. 13. WELCOME TO FACEBOOK’S NEW BUSINESS PAGE
    13. 14. Why Should I be on Facebook? <ul><li>It’s FREE, Fast & Viral! </li></ul><ul><li>PUBLIC RELATIONS & CREDIBILITY </li></ul><ul><li>CUSTOMER SERVICE </li></ul><ul><li>LOYALTY-BUILDING </li></ul><ul><li>COLLABORATION </li></ul><ul><li>NETWORKING </li></ul><ul><li>HIGHER RANKINGS ON GOOGLE! </li></ul><ul><li>… AND YES, CUSTOMER ACQUISITION, TOO. </li></ul>
    14. 15. The World Is Obsessed With Facebook
    15. 16. FACEBOOK <ul><ul><li>Reaching 500 million active users </li></ul></ul><ul><ul><li>75 % of Brand ‘Likes’ on Facebook come from advertisements </li></ul></ul><ul><ul><li>People spend over 700 billion minutes per month </li></ul></ul><ul><ul><li>College-aged kids (18-24) made up the  fastest growing segment of users on Facebook in 2010. (AllFacebook.com) </li></ul></ul><ul><ul><li>Average user 40 year old male </li></ul></ul>
    16. 17. Tips For Using Facebook for Networking <ul><li>Decide – Personal or Professional? </li></ul><ul><li>What do you want business contacts to see - and what you don't. </li></ul><ul><li>Create a simple business page. </li></ul><ul><li>Post relevant photos. </li></ul><ul><li>Take advantage of “Discussions” </li></ul><ul><li>Post content relevant to your career. </li></ul><ul><li>Use Facebook email to build relationships with your Fans. </li></ul><ul><li>Remember you don’t have to be personal friends with your Fans. </li></ul>
    17. 18. 3 Different Facebook Pages <ul><li>The Bottom Line: Group Pages are great for organizing a group of people on a smaller scale for a focused effort such as a cause or project. </li></ul><ul><li>Personal Profile Pages work better for brands, public figures, and celebrities, that want to interact with their fans, prospects or customers without connecting with them using their personal account, which can cause them to quickly exceed Facebook’s 5,000 friend cap. </li></ul><ul><li>Business Pages work great for true businesses that want to promote their product and service. </li></ul>
    18. 19. The New Business Page! <ul><li>YOU can now post throughout Facebook, on both other pages and on profiles, as your brand . </li></ul><ul><li>Business pages will now feature the panel of 5 most recent photos across the top of your page. </li></ul><ul><li>New category options  </li></ul><ul><li>“ Featured Page Owners” </li></ul><ul><li>You can view posts as “most recent” or “top posts” </li></ul>
    19. 20. The New Business Page! <ul><li>You can post as YOU or your page </li></ul><ul><li>Email Notifications </li></ul><ul><li>Manage Permissions </li></ul><ul><li>LIKES! 5 will show on your business page </li></ul><ul><li>Marketing (Read the “branding guidelines”! </li></ul><ul><li>Applications Galore! </li></ul><ul><li>Ability to “go mobile” </li></ul>
    20. 21. TIME TO BUILD!
    21. 25. STOP ! WHAT IS YOUR BRAND and HOW WILL IT LIVE AND BREATHE ON FACEBOOK?
    22. 26. Does branding really hurt? <ul><li>Communicates a consistent, relevant message to your target customers over time </li></ul><ul><li>What makes you unique from your competition </li></ul><ul><li>Expresses how that unique strength benefits your customers in a concrete way. </li></ul>
    23. 27. How to Target! <ul><li>Think like your target. </li></ul><ul><li>Define their needs. </li></ul><ul><li>Create a marketing plan for each different market. </li></ul><ul><li>Talk right to your target. </li></ul><ul><li>Show how you will meet their needs. </li></ul><ul><li>Be consistent and FOLLOW UP and Measure!!!!! </li></ul>
    24. 28. SETTING UP YOUR PAGE
    25. 32. Featured PAGE Owner
    26. 33. Put your social media logos and URL links on all outgoing emails or create an email signature…
    27. 37. ADD YOUR TWITTER FEED to your Facebook Business Page!
    28. 41. CUSTOM LANDING PAGE FOR FREEEEEEE!
    29. 42. YOU GET 1 FREE LANDING PAGE!
    30. 44. 5 Important Photos
    31. 45. HOW TO SET UP YOUR 5 PHOTOS
    32. 50. THE MOST IMPORTANT THING ON THE NEW FACEBOOK BUSINESS PAGE!!!!!!!! (did you hear me scream that???)
    33. 51. You need 30 fans to get INSIGHTS
    34. 56. My audience wants to hear about this kind of topic!
    35. 57. Do like your Mother said – PLAY NICE IN THE GROUP!
    36. 58. Why the Groups?! <ul><li>Branding – It’s a great method for you to establish yourself as a frontrunner in your industry. </li></ul><ul><li>Contact – You can contact all members directly through message members tab, as frequently as you wish after all with no higher limit. </li></ul><ul><li>Net Traffic - Not only will you’ve got the chance to post a link to your website on the groups home page however you’ll additionally have the possibility to regulate discussions within the community, to add content and message members with helpful links to data on your company website. </li></ul><ul><li>Sales - A great place to get out and meet people and meet possible business partners and there is no better means to seek out leads for your company than by fixing a great group in a particular niche and asking people to join or perhaps promoting your group with a social ad amidst the Facebook site itself. </li></ul>
    37. 59. It’s EASY to set up a Group.
    38. 62. A GROUP WE CREATED.
    39. 63. A GROUP TO NETWORK & BUILD CREDIBILITY
    40. 64. MAKE AN EVENT!
    41. 65. From your personal profile page…you can see the EVENT tab…
    42. 66. EVENT Page…
    43. 69. “ DISCUSS” amongst yourselves…
    44. 70. DISCUSSIONS ON FACEBOOK
    45. 76. THE POSTest WITH THE MOSTest!
    46. 77. What to Post Kym!? <ul><li>Don’t SELL! </li></ul><ul><li>Talk to them – backyard bbq </li></ul><ul><li>Add value </li></ul><ul><li>Show them your character </li></ul><ul><li>Talk about real experiences </li></ul><ul><li>Give back and show photos/comments </li></ul><ul><li>@mention daily! </li></ul><ul><li>Drive Facebook as your business and comment on other business pages </li></ul>
    47. 78. Posting Etiquette! <ul><li>After a client phone call/meeting </li></ul><ul><li>On THEIR WALL </li></ul><ul><li>Pat on the back </li></ul><ul><li>Mention their business </li></ul><ul><li>Mention your business </li></ul><ul><li>@ mention! </li></ul>
    48. 79. RELEVANT! TOP OF MIND! BACKYARD BBQ!
    49. 80. 3 Ways to Post to your social networks <ul><li>www.hootsuite.com ***** </li></ul><ul><li>www.tweetdeck.com </li></ul><ul><li>www.postling.com </li></ul>Simple and FREE services that makes updating your social networks a snap!
    50. 81. It’s FREE! Schedule Posts! Manage multiple ! Post to all ! Great Reports!
    51. 82. All the Networks I manage.
    52. 83. BIGGEST MISTAKE I SEE!
    53. 84. Link to Your Employer <ul><li>Link your new business page to your existing personal profile </li></ul><ul><li>Most don’t know how to do this </li></ul><ul><li>Type your business name EXACTLY how you have it in Facebook </li></ul>
    54. 87. VIOLA!!!
    55. 88. Time to Self Promote!
    56. 89. SHARING IS CARING!
    57. 90. 3 WAYS TO SHARE!
    58. 91. 1. Post to your personal profile
    59. 92. 2. Send within FB to a friend
    60. 93. 3. Copy and past URL into an email
    61. 94. You need 25 fans to get a custom URL
    62. 95. Sharing Etiquette! <ul><li>Add a personal note </li></ul><ul><ul><li>“ Please consider adding my new Facebook business page to your personal network.” </li></ul></ul><ul><li>Make sure you THANK them </li></ul><ul><ul><li>Send a private note </li></ul></ul><ul><ul><li>@mention on your business page </li></ul></ul><ul><ul><li>Post to their page </li></ul></ul>
    63. 96. A Driving Lesson
    64. 98. Drive as YOUR brand – only works on business pages – NOT groups or personal profiles
    65. 99. Did I @ Mention that there is another way to post like your Brand!?
    66. 100. Your brand is on your business Facebook page and the person you “@” mentioned! Double Whammy!
    67. 101. Shout out your events to friends, customers and suspects!
    68. 102. PROMOTION IDEAS <ul><li>LIKE us Sweepstakes </li></ul><ul><li>Polls </li></ul><ul><li>Trivia </li></ul><ul><li>Quizzes </li></ul><ul><li>3 rd Party Application </li></ul><ul><li>Know the Rules </li></ul><ul><li>Example: 90 fans – 1 day! </li></ul>
    69. 103. WHERE IN THE WORLD IS KYMBERLEE TODAY? CHECK IN TIME!
    70. 104. Use Places on touch.facebook.com or the Facebook App for iPhone, BlackBerry, Android, HP webOS or Windows Phone 7
    71. 105. Provides businesses with a platform for marketing and promotion, and provides an opportunity to build customer loyalty.
    72. 106. Why Use Geo Tracking Platforms <ul><li>1. Special Offers . Provide special discounts or promotional items for customers who show that they have checked in with Facebook Places or Foursquare during the current visit. </li></ul><ul><li>2. Promoting the Business . Word of mouth is one of the most effective forms of advertising--that is why location-based services like Foursquare or Yelp have grown so much in the first place. Encourage customers to share their experience with your business, and engage them to promote the business for you by providing specials or discounts for customers who post photos or reviews of the business, or share Facebook and Twitter updates from the business with their friends. </li></ul><ul><li>3. Rewarding Customer Loyalty . Getting customers is good for business, but getting loyal repeat customers is the key to a truly successful business. Give customers a reason to keep coming back by providing a special discount every certain number of Facebook Places check-ins. </li></ul>
    73. 107. LET’S MAKE A DEAL!
    74. 113. IT’S ALL FOR THE CAUSE!
    75. 115. FROM YOUR APPLICATION PAGE!
    76. 117. FACEBOOK ADVERTISING CHA CHING!
    77. 122. v
    78. 127. You can create lists with in your privacy settings too!
    79. 128. Let the Networking Begin! <ul><li>Build your business page </li></ul><ul><li>Start sending Friend/Connection Requests </li></ul><ul><li>Vanity URL (i.e. facebook.com/bigshotmarketing </li></ul><ul><li>Join Networking Groups </li></ul><ul><li>Create a Group(s) of Your Own </li></ul><ul><li>Create Discussions </li></ul><ul><li>Keep a Calendar of Events </li></ul><ul><li>BE ACTIVE & RELEVANT! </li></ul><ul><li>Extract emails for drip campaigns </li></ul>
    80. 129. NOW REMEMBER!
    81. 131. ENGAGEMENT
    82. 132. DIALOGUE
    83. 133. LISTEN
    84. 134. BE CLEAR!
    85. 135. MEASURE
    86. 136. You might be addicted to social media if… <ul><li>Count the number of friends you have by your Facebook friend count </li></ul><ul><li>You have more Facebook friends than in real life </li></ul><ul><li>You tweet more than you talk </li></ul><ul><li>When you hear a joke you say &quot;lol&quot; instead of simply laughing </li></ul><ul><li>You own the Google Search results for your name </li></ul><ul><li>You don't drop business cards you drop links to your LinkedIn profile </li></ul><ul><li>………… ..because Chuck Norris said so… </li></ul>

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