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Using Facebook for Business<br />Erin Blaskie<br />www.erinblaskie.com<br />@ErinBlaskie (Twitter)<br />http://facebook.com/blaskieerin<br />

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My Experience with Facebook<br />Walked by their first offices in Palo Alto, CA<br />Joined their service when it was simple<br />Banned from Facebook for “impersonating someone else” - created a YouTube video campaign to prove I was myself<br />Use Facebook more for personal interaction than business - much prefer Twitter for business<br />Disclaimer: I do not develop out my Facebook profile as much as other people do as my audience just isn’t there<br />

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About This Session<br />Introduce you to using Facebook for business.<br />Introduce you to profiles vs. pages and when to use each.<br />Show you examples of well done Facebook fan pages and the tools used to create them.<br />Introduce you to ways you can promote your fan page to FB insiders and outsiders.<br />Show you ways to enhance your fan page automatically so you can spend more time engaging and less time manually broadcasting.<br />

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Facebook Q&A<br />How many of you have used Facebook before for business use?<br />How many of you have used Facebook before for personal use?<br />Do you find Facebook an easy medium to engage your audience members through?<br />

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The Facebook Landscape<br />Facebook was launched in 2004 by Mark Zuckerberg and his roommates - all Harvard students.<br />More than 400 million active users.<br />50% of the user base logs in daily.<br />More than 25 billion pieces of content are shared each month.<br />

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Facebook’s Primary Features<br />Profile<br />Fan Page<br />Groups<br />Events<br />Applications<br />Ads<br />

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Facebook Profile<br />

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Facebook Profile 101<br />Ability to create a custom URL<br />Can add applications to your profile<br />Can add groups or events to your profile<br />Can update automatically or manually<br />Can not broadcast out a message to friends on a profile<br />Can not use the events, attached to a profile, for business / marketing purposes<br />Can not exceed 5,000 connections / friends<br />

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Facebook Profile 101<br />Applications can be added to the profile but it is recommended to build out and focus on a fan page - unlimited connections.<br />On your profile, place an update that directs people to your fan page instead.<br />Keep your profile public / open if using it for business so people see the direction to the fan page.<br />

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Important Profile Update<br />Make sure to set your Public Profile URL to make linking to your profile easier.<br />

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Facebook Fan Page 101<br />Ability to create a custom URL<br />Can add applications to your fan page<br />Can add groups or events to your fan page<br />Can update automatically or manually<br />Unlimited connections / friends via fan page<br />Can setup and market events via the fan page<br />Flexibility in creating unique fan page experiences - perfect for companies & web personalities<br />

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Other Tips for Your Profile<br />

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Fan Page Customization<br />FBML - Facebook Mark-Up Language - Allows you to create dynamic user experiences that are ‘coded’ into Facebook to provide interactivity<br />Gary Vee’s page (example) is interactive and set as the opening page for his fan page - this increases interest level for fans<br />

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Fan Page Applications<br />Notes: import your blog feed via RSS into Facebook to auto-update your fans (can also be done via the profile)<br />YouTube Badge: showcase your channel’s videos or your fav videos on your fan page sidebar.<br />Events: showcase previous and upcoming events you are involved with.<br />

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Fan Page Applications<br />Facebook Static FBML: application allows you to add HTML / text to the sidebar of your fan page - perfect for opt-in boxes (for list building purposes)<br />Slideshare: share presentations via FB.<br />LinkedIn: connect your LI account to FB.<br />Videos: upload and share videos with your FB community.<br />

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Other Benefits of Pages<br />Pages allow multiple admins - you can have an assistant or a moderator help with the management.<br />You can create ads for your Facebook pages to help them get more visibility.<br />Pages allow you to view analytics - see how you are doing in terms of the FB numbers.<br />Ability to change landing page on your profile - direct fans to a customized message.<br />

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Providing Value to an Audience<br />Think about who will be coming to your fan page - what do they want?<br />Provide unique, exciting and valuable content either manually or automatically via RSS.<br />Engage, engage, engage. A community does not want to be solely marketed at / broadcasted to.<br />

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Turning Fans Into Prospects<br />FBML Box - add an opt-in box to convert fans onto an e-mail marketing list by providing a freebie of value.<br />Use the TweetMeme plug-in on your blog and it will appear when you pull your RSS feed in - allows people to share content via Twitter.<br />Use links to drive traffic back to your primary websites where people can purchase / hire. <br />

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Sending Targeted Messages<br />Broadcast function allows for targeted messages to your fans.<br />

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Set Your Vanity URL<br />Set a vanity URL for all profiles and pages.<br />When you create new pages, be sure to set an easy to remember vanity URL immediately and use in marketing / promotions.<br />Set it at - Facebook.com/username<br />

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Insights & Analytics<br />

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Insights & Analytics<br />

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Engage With Me So That I May Engage With You<br />@ErinBlaskie on Twitter<br />http://www.facebook.com/blaskieerin<br />www.erinblaskie.com and www.bsetc.com<br />erin@erinblaskie.com<br />