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Supercharge your Fan Page on Facebook

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Presentation used byDan Elder of CenTex Social Media by Topsarge http://www.topsarge.com for the March 2nd Social Media Breakfast-Killeen group on how to improve your Facebook Fan Pages for Business.

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Supercharge your Fan Page on Facebook

  1. 1. Supercharge your Facebook Fan page<br />For better Customer Relations Management<br />Dan Elder, CKMP<br />dan.elder@topsarge.com<br />
  2. 2. Over 57% of members now log in daily. <br />More than 50% of members have “Liked” a Brand.<br />More than 30 billion pieces of content including links, photos, news stories, are shared each month.<br />Facebook users have an average of 130 friends.<br />By the Numbers<br />Various stats<br />Facebook<br />
  3. 3. 3rd Largest<br />
  4. 4. Facebook Fan page<br />Even if you establish a Facebook page around a Company identity or a Product.<br />Facebook TOS<br />Fan Page<br />
  5. 5. Types<br />
  6. 6. Why?<br />So. So What?<br />
  7. 7. Metrics<br />
  8. 8. Insights<br />
  9. 9. Co-Admins<br />
  10. 10. 5,000 Limit<br />
  11. 11. Humor<br />
  12. 12. Let your Profile tell your Story<br />Fill in all the blanks<br />Update Profile<br />
  13. 13. Fill in the Information<br />Use every single block to tell about your company or product.<br />Agenda<br />
  14. 14. Update Profile<br />
  15. 15. Ever Wonder?<br />
  16. 16. Customize your Site<br />Facebook Landing Pages<br />Customize<br />
  17. 17. Instead of landing on your Wall<br />Visitors see your advertisiment or Call to Action on your own personalized canvas.<br />Landing Page<br />
  18. 18. Example<br />
  19. 19. Example<br />
  20. 20. Use Calls to Action <br />Reward those who like your page with hidden content.<br />Like Gate<br />
  21. 21. All to Action<br />
  22. 22. All to Action<br />
  23. 23. Like-Gate<br />Force a Facebook user who has not already liked your Page to like your Page before they can see content on a particular custom tab <br />Like-Gate<br />
  24. 24. Thanks Mark<br />
  25. 25. March 11th Deadline<br />FBML - FBML enables you to build Facebook applications that deeply integrate into a user's Facebook experience.<br />IFRAME - If you are building a new application on Facebook.com, please implement your application using HTML, JavaScript and CSS.<br />Depreciated<br />
  26. 26. Better Design –better customize user experience<br />Better Tracking – you have control of your code<br />Better Selling -calls to action and rotate products quicker<br />Iframes<br />The future to Faacebook customization<br />IFRAME<br />
  27. 27. Outsource<br />
  28. 28. Use the entire Image<br />Facebook allows you a full 600 x 200 pixels for a photograph, use them all for your profile picture. Don’t forget to align it!<br />Profile Pic<br />
  29. 29. Social Plug-ins<br />Use them in your other Social media or web presences. <br />Tools<br />
  30. 30. Social Plugins<br />Network other platforms, use FB Social tools on your sites<br />
  31. 31. Intergrate services<br />Other Social sites<br />1 Post to All<br />
  32. 32. Social Plugins<br />
  33. 33. Better Friends?<br />
  34. 34. Video<br />Include Rich Media<br />
  35. 35. Together<br />
  36. 36. Questions<br />Visit www.topsargebusinesssolutions.com for details on how we can help you with your social media strategy and a copy of this presentation. <br />http://topsargebusinesssolutions.com<br />Supercharge your Facebook Fan page<br />Thank You<br />@dandotelder<br />dan.elder@topsarge.com<br />http://www.linkedin.com/in/topsarge<br />http://www.topsarge.com/blog/<br />For better CRM<br />Dan Elder, CKMP<br />dan.elder@topsarge.com<br />

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