How To Grow Your Business With Social Media


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I share my top 20 strategies for social media marketing success!

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How To Grow Your Business With Social Media

  1. 1. How To Grow Your Business With Social Media
  2. 2. <ul><li>Facebook is the #2 most visited site on the web </li></ul><ul><li>500,000,000 users worldwide each month </li></ul><ul><li>57% female 47% male </li></ul><ul><li>Fastest growing demographic 35+ </li></ul>Facebook Stats Review Do you have a Facebook Profile?
  3. 3. <ul><li>More than 5 billion pieces of content (web links, new stories, blogs posts, notes, photo albums etc.) shared each week </li></ul><ul><li>More than 3.5 million events created each month </li></ul><ul><li>More than 1.5 million local businesses have Facebook fan pages </li></ul>Facebook Content Review Do you have a Facebook Fan Page?
  4. 4. Tip #1 Add Facebook Like Box <ul><li>Social Proof – show your current fan base </li></ul><ul><li>See which of their friends like your page too </li></ul><ul><li>Read recent wall posts </li></ul><ul><li>Like your fan page without leaving your website </li></ul><ul><li>Online Resource </li></ul><ul><li>Like Box Social Plugin: </li></ul>Do you have a Facebook fan page for your business?
  5. 5. Tip #2 Make Content Shareable <ul><li>Give your potential customers an easy way to share your content </li></ul><ul><li>Online Resources </li></ul><ul><li>Share This Button </li></ul><ul><li>Add This Button </li></ul>Can potential customers share content on your website?
  6. 6. Tip #3 Add Blog Feed To Facebook <ul><li>Facebook fans have an easy way to read and subscribe to your blog </li></ul><ul><li>Automatically posts blog content to your fan page </li></ul><ul><li>Online Resources </li></ul><ul><li>NetworkedBlogs: http:// </li></ul>Can Facebook fans easily view and subscribe to your WordPress Blog?
  7. 7. Tip #4 Add RSS Links To Your Signature <ul><li>Wisestamp offers over 15+ social channel links you can add </li></ul><ul><li>Compatible with Gmail accounts </li></ul><ul><li>Give your customers an easy way to connect with you </li></ul><ul><li>Online Resources </li></ul><ul><li>WiseStamp: </li></ul>Do you promote your WordPress Blog on your email signature line?
  8. 8. Optimize Your Website for Sales
  9. 9. Tip #5 Strong “Call To Action” <ul><li>You have 3 seconds to grab your prospects attention </li></ul><ul><li>Watch my video – connect with the “visual” audience </li></ul><ul><li>Free Download – capture email </li></ul><ul><li>Free Social Media Score – provides a warm lead </li></ul><ul><li>Learn how we can help – get down to business </li></ul>What main actions would you like someone to take on your website?
  10. 10. Tip #6 Create Paid Membership Site <ul><li>Add “s2Member” Plugin </li></ul><ul><li>Create 4 levels of paid membership </li></ul><ul><li>When creating content you can set page level restrictions so users can only access certain areas </li></ul><ul><li>Online Resource </li></ul><ul><li>“ s2Member” Plugin </li></ul>Could you benefit from a paid membership site?
  11. 11. Tip #7: Custom Facebook Apps <ul><li>We developed Cincinnati Bell a “Love Libs” custom app where users could fill in the blanks and send friends a valentine message </li></ul><ul><li>1000’s of “Love Libs” were sent out and users had to visit the fan page to see the message </li></ul>
  12. 12. Tip #8 Create Strong “Fans Only” Offer <ul><li>Create a page with a special “fans only” offer </li></ul><ul><li>Only people with the URL can find this page </li></ul><ul><li>Create a sense of urgency “first 5 customers to respond” get the deal </li></ul><ul><li>Online Resource </li></ul><ul><li>“ Exclude Pages From Navigation” Plugin </li></ul>
  13. 13. Tip #9 Create Email Auto-responder Salesman <ul><li>Create an automated email marketing system that sends these special offers to your email subscribers every 30 days </li></ul><ul><li>Watch the sales pour in </li></ul><ul><li>Online Resources </li></ul><ul><li>Email: </li></ul><ul><li>Email: </li></ul>Do you use email auto-responders?
  14. 14. Grow Your Followers with Linkedin
  15. 15. <ul><li>Officially launched on May 2003 </li></ul><ul><li>Operates in over 200 countries </li></ul><ul><li>Over 52% of LinkedIn members are located outside of the US </li></ul><ul><li>Used by 69 of the Fortune 100 companies </li></ul><ul><li>More than 1 Million companies have LinkedIn Company Pages </li></ul>Linkedin Facts Credits: Amodiovaleria Verde
  16. 16. <ul><li>LinkedIn is the #17th most visited site on the web according to </li></ul><ul><li>101 Million Members Worldwide </li></ul><ul><li>41.1% female and 58.9% male </li></ul><ul><li>Fastest growing demographic 35+ </li></ul>LinkedIn Stats Review Credits: Amodiovaleria Verde
  17. 17. Tip #10 Create an Industry Related Group <ul><li>Think about what type of customer you want to attract </li></ul><ul><li>Create a LinkedIn group that would interest those people </li></ul><ul><li>My best prospect is someone who A) is considered an entrepreneur B) would be interested in learning more about Social Media </li></ul><ul><li>Online Resource: </li></ul>
  18. 18. Tip #11 Promote Your Group <ul><li>Create an icon to represent your group like my “E” for the Entrepreneurs Advice Club </li></ul><ul><li>Promote this icon along side your other social media channel icons </li></ul><ul><li>It will generate curiosity and you will find more people joining your group </li></ul>
  19. 19. Tip #12 Engage Your LinkedIn Group <ul><li>Add your WordPress blog RSS feed </li></ul><ul><li>Set-up other industry related RSS blog feeds to keep your members informed and engaged </li></ul><ul><li>Online Resource: </li></ul>
  20. 20. Tip #13 Grow Your Network Fast <ul><li>Go to the Groups Directory and search for “LIONS” or Open Networkers </li></ul><ul><li>Post that you are an Open Networker </li></ul><ul><li>The more connections you have and can stay in front of the better your rate of success </li></ul><ul><li>Online Resource: </li></ul>
  21. 21. Tip #14 Create Facebook Group <ul><li>Also create a Facebook group for your followers </li></ul><ul><li>You may also want to consider buying the matching domain name and build your own social network for ex. </li></ul><ul><li>Online Resource:!/home.php?sk=group_156213454409754&ap=1 </li></ul>
  22. 22. Tip #15 Create Social Network <ul><li>Add a live chat box to your website </li></ul><ul><li>Integrates with Skype and GoogleChat </li></ul><ul><li>Easy install HTML code on your website </li></ul><ul><li>Emails you the total chat conversations </li></ul><ul><li>You can provide additional links to other sections of your website </li></ul><ul><li>Online Resource </li></ul><ul><li>SnapEngage: </li></ul>Would you benefit from a Live Chat Box on your website?
  23. 23. Keep Your New Followers Engaged
  24. 24. Tip #16 Create Marketing Strategy <ul><li>Develop an editorial calendar of blog content you will write </li></ul><ul><li>Create a detailed marketing plan with industry related tips, trivia questions, facts </li></ul><ul><li>Decide what days and at what time you will post certain content </li></ul><ul><li>Plug it into excel to track it all easily </li></ul>
  25. 25. Tip #17 Keep The Conversation Going <ul><li>Engage them with conversation </li></ul><ul><li>Once per day post a question, tell them about an issue or inspire them with a story related to your product or service </li></ul><ul><li>Online Resources </li></ul><ul><li>Surveys: </li></ul><ul><li>Motivational Quotes: </li></ul><ul><li> </li></ul>Do you ask your fans questions?
  26. 26. Tip #18 Keep Them Engaged <ul><li>Provide content your audience will enjoy </li></ul><ul><li>Be seen as a “thought leader” and “expert” in your industry </li></ul><ul><li>Be the “go to” place for great content </li></ul><ul><li>Building trust brings sales </li></ul><ul><li>Online Resources: </li></ul><ul><li>Blog Directory: </li></ul><ul><li>Post Automation: http:// </li></ul>Do you use Automate Your Posts?
  27. 27. Tip #19 Automate Marketing Calendar <ul><li>Schedule posts to automatically send to Facebook, Linkedin & Twitter, Wordpress etc. </li></ul><ul><li>Save precious time </li></ul><ul><li>Keep your audience engaged </li></ul><ul><li>Online Resource </li></ul><ul><li> </li></ul>
  28. 28. Tip #20 Create a “Fan of the Month” Club <ul><li>Create a page on your blog called “Fan of the Month” </li></ul><ul><li>Ask your fans random trivia questions and award them with random points </li></ul><ul><li>First to answer correctly wins and gets their name added to the board </li></ul><ul><li>Great way to create a fun and engagement </li></ul><ul><li>Online Resource </li></ul><ul><li>Fan Of The Month: </li></ul><ul><li>http:// /about/fan-of-the-month/ </li></ul>
  29. 29. Takeaways <ul><li>What strategies can you use to grow your followers today? </li></ul><ul><li>What marketing techniques can you start implementing to improve your sales? </li></ul><ul><li>What content would you add to your Marketing Calendar? </li></ul>
  30. 30. Questions and Answers <ul><li>What questions can I help answer? </li></ul><ul><li>Thank you for participating! </li></ul><ul><li>Michelle Hummel </li></ul><ul><li>Web Media Expert LLC </li></ul><ul><li> </li></ul><ul><li>Phone: 513-204-9324 </li></ul><ul><li>[email_address] </li></ul>