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Social networking 2hr


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Social networking 2hr

  1. 1. Social Media/Networking for Business PLEASE SIGN IN Presented By Jeff Yette Ryan Jones Romeyn Prescott
  2. 2. Feel free to ask questions throughout the presentation. Leave me a business card or bring up a thumb drive at the end and we'll provide you with a copy of this presentation.
  3. 3. What is Social Media/Networking? The interaction between a group of people who share a common interest using internet technologies to communicate using shared interests, related skills, or geographical location.
  4. 4. Examples of Social Media <ul><li>Blogs (Web Logs)
  5. 5.
  6. 6. Wordpress </li></ul><ul><li>Networking Sites
  7. 7. LinkedIn
  8. 8. MySpace
  9. 9. Facebook
  10. 10. Twitter </li></ul><ul><li>Other
  11. 11. YouTube
  12. 12. Groups/Forums
  13. 13. Google Local Business Center
  14. 14. FourSquare </li></ul>
  15. 15. Who uses social media for business? Local businesses: Sun Feather Soap, McDuffsTavern, Ton's Sports Bar,; Brambles Inn, CPHospital, 99hits, Evans & Whites, St. Lawrence Chocolates , The Potsdam Chamber, etc. Colleges: SUNY Potsdam, Clarkson University, SUNY Canton (News), St. Lawrence University
  16. 16. Why Social Media? <ul><li>Brand Awareness
  17. 17. Customer Service
  18. 18. Lead Generation
  19. 19. Community Building </li></ul>
  20. 20. Using the right tool Channel Objective Strength Twitter Customer Care Brand Awareness - Real time communication and help - Sharing short updates and links to relevant news - Public collaboration and conversations Facebook Customer Care Brand Awareness - Relationship building with customers - Insight into the personal interests of your community - Sharing valuable content for community members to share Video Sharing (eg - YouTube) Lead Generation Brand Awareness - Visual storytelling - Tapping into client and prospect emotions - Highlighting people and the impact of your brand Blogs Brand Awareness Lead Generation - Constant source of industry news and information - Sharing of multiple types of content such as images, video or embedded media Content Sharing (eg - SlideShare) Brand Awareness Community Building - Demonstrating expertise in respective industry - Appears in search engine results - Providing material and messaging for others to share Photo Sharing (eg - Flickr) Brand Awareness Community Building - Visual aids to bolster branding - Highlighting the human side of a brand with images of employees, fans, customers and partners - Ability for clients and users to tag images associated with you LinkedIn Customer Care Lead Generation - Insight into prospects and current client base through profiles - Establishing credibility as a business - Providing help to customers in questions forums and groups - Presenting Geolocation (eg – FB Places, Google Places, FourSquare) Lead Generation Community Building - Presenting new specials for customers - Provides incentives for repeat visits with badges, pins and mayorships
  21. 21. <ul><li>Is THE most popular social networking site with over 500 Million active users – 1/2 of which access Facebook via a mobile device (up from 400M in 2010)
  22. 22. Average users has 130 friends and spends more than 55 minutes a day on Facebook
  23. 23. 3M active pages & 3.5M events monthly
  24. 24. 55% Females, 18-24 = 40.8%, 25-34 = 26.7%, 35-54 = 16.6% </li></ul>
  25. 25. <ul><li>Must create a personal profile (facebook doesn't allow a business-only accounts)
  26. 26. Create “Pages” to promote your business
  27. 27. Go to and click on the Local Business or Place button
  28. 28. Add your FB URL to your regular e-mail signature, business cards, etc. (NOTE: Allows you to set a custom URL for your business page) </li></ul>
  29. 29. CUSTOMER CARE | BRAND AWARENESS <ul><li>Invite existing contacts to be your FB friends
  30. 30. Post business updates on your wall. Focus on business activities, such as “Working with ABC Company on web site redesign.”
  31. 31. Share survey or research data to gain credibility
  32. 32. Market products/services by posting FB exclusive discounts/deals
  33. 33. Add FB to your website:
  34. 34. </li></ul>
  35. 35. Tips & “Tricks” <ul><li>Complete the “profile” of your account – include “keywords” important to your business as well as a link to your website
  36. 36. People like tips, links to interesting stories and blogposts (they don’t have to be about your company), exclusive deals and a good sense of humor
  37. 37. People like the human touch and will appreciate posts with your thoughts and experiences more than you think
  38. 38. They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes
  39. 39. Don't try to sell – be helpful, post links about industry news, anwer questions, be entertaining, humourus. Once you have established a sense of community, then you can begin to sell through exclusive offers </li></ul>
  40. 40. LEAD GENERATION | COMMUNITY BUILDING <ul><li>Easily created from a mobile device app (iPhone, iPad, Blackberry, Android) or by going to: </li></ul><ul><li>Allows customers to “check-in” to your location/event </li></ul><ul><li>Create specials & coupons based on patronage. Think of the “milk card” … get a hole punched 10 times for a free gallon of milk </li></ul>
  41. 41. LEAD GENERATION | COMMUNITY BUILDING <ul><li>Easily created from a mobile device app (iPhone, iPad, Blackberry, Android) or by going to:
  42. 42. You my claim ownership of a Place page and verify it
  43. 43. Once ownership is claimed, the Place page can be “meged” with an existing Business Page </li></ul><ul><li>Allows customers to “check-in” to your location/event </li></ul><ul><li>Create specials & coupons based on patronage. Think of the “milk card” … get a hole punched 10 times for a free gallon of milk </li></ul>
  44. 44. Break Time
  45. 45. <ul><li>Great for maintaining business contacts/recomendations
  46. 46. Think of it as a rolodex of business cards </li></ul><ul><li>Arguable that a Linkedin account can increase your Google Page Rank and search engine results
  47. 47. LinkedIn has over 60 million members in over 200 countries. </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members. </li></ul>
  48. 48. <ul><li>Considered a form of “micro-blogging” similar to the status updates of MySpace & Facebook
  49. 49. Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.
  50. 50. Everyday, millions of users create, share and discover ideas on Twitter (19 million users reported as of October 2009 according to Neilson data as published by eMarketer) </li></ul>
  51. 51. A few Twitter success stories Twitter users follow Dell Outlet for exclusive deals on electronics - and have driven more than $3M in sales through Twitter Ice cream eaters in New York give local chain Tasti-D-Lite marketing feedback via Twitter - and sometimes get surprise dessert deliveries Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter - and the shop’s Twitter-based ordering
  52. 52. Before you dive in If you want to spend time listening first, you don’t need an account to search at Try searching for your company and a few key topics in your field Use the advanced search or “near” and “within” to find tweets in your target market. Example: near:13676 within:25mi “ Listening” can help you get a sense of how you want to engage on Twitter
  53. 53. <ul><li>78 million registered users
  54. 54. Over 150,000 videos uploaded daily
  55. 55. Great for product demo, product reviews, and “how-to” videos
  56. 56. Videos are showing up at the top of most common search engine queries </li></ul><ul><li>Blendtec, a small business based in Orem, Utah budgeted under $100 for a quirky video showing their blender pulverizing iPods, golf balls, etc. The funny viral videos were a big hit; driving millions of viewers to the “Will It Blend website”. Wall Street Journal reported how Blendtec sales jumped up 43% </li></ul>
  57. 57. Local Business Center <ul><li>Allows you to “Put your Business on the Map”
  58. 58. Encourages customer reviews/comments
  59. 59. Provides links to your website, driving directions to your location & clickable phone numbers for smartphones
  60. 60. Often appears near the top of Google search results </li></ul>
  61. 61. More tips and tricks <ul><li>Must be done with a fair amount of frequency – suggest a minimum of 2-3 times a week – make it a routine part of your daily/weekly schedule
  62. 62. Can be time consuming so set limits and expectations appropriately
  63. 63. Avoid distractions like Mofia Wars, Farmville, Quizes, etc. - block these applications so you don't continue to be bothered by requests
  64. 64. Social Media is not a popularity contest. Accept friend invitations/followers only from people that fit your customer profile based on geographic location and other demographics – 100 “friends” that fit your ideal customer profile are better than 1,000 faceless people
  65. 65. Create events (MySpace, Facebook) and fan pages (Facebook) to promote specific products and happenings
  66. 66. Categorize your friends (MySpace, Facebook) relevant to your products/service and send them invitations/messages that are relevant to them </li></ul>
  67. 67. Thank You! Your feedback is appreciated Please send comments & follow-up questions to: [email_address]