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The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing

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The days of bludgeoning algorithms, networks, and people are over. Modern marketing success in channels like search, social media, content marketing, email, CRO, et al. requires subtle "nudges" to have success.

Published in: Technology, Business
  • many thanks
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  • This is one of my favourite presentations and an excellent example of real SEO for UX that I refer to regularly. It seems that the text in some of the slides has gotten all jumbled up. Is this presentation live anywhere else?
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  • I'm using http://jingbox.com/five/ for my slideshares
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  • Enjoyed your comments last evening at MCEI. As long term fan I found the information compelling.
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  • Although many tips for future trend already exist in today's Online Marketing business model, but the most prominent one is Limited choice, based on few testings I have done in the affiliate marketing arena. offering many options (at once) is a destructive and distracting strategy. the vast audience can't not tell what they want right away so offering many choices at once can be mind boggling which may substantially turn them away because of the DECISION making that they have to do. let's admit we don't like to make decision under pressure (in this case time). So, keep your option limited to one or two, if you have more than a comparison table of feature will do the trick, that way users can narrow their needs further more using SPECIFIC criteria that interest them.
    Take a listen
    http://www.slideshare.net/ebizmode/presentation-15910855
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The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing

  1. What’s in store for the future of SEO, social media,and content marketingRand FishkinCEO, SEOmoz http://bit.ly/mightynudge
  2. Conspicuous Consumption: The Plastic Trap
  3. Relativity & Pricing: The Fallacy of Supply & Demand
  4. From: Social Media Examiner
  5. Check out this study: http://www.staging.omniture.com/en/resources/articles/conversion/ringcentral_boosts_conversions
  6. To help conserve water &energy, please do your best tore-use your towel.
  7. JUST THOUGHT YOU OUGHT TO KNOW,75% of people whostayed in room 34re-used their towel.
  8. 37.2% Towel reuse rate when hotel guests see a standard sign. 49.3% Rate when guests see a sign specific to their room.http://www.nytimes.com/2008/03/17/business/17drill.html
  9. Steve Krug’s Masterpiece: Don’t Make Me Think
  10. http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing
  11. Brand Recognition Click-Through Data: Via Microsoft Research
  12. http://www.nytimes.com/2009/11/08/nyregion/08taxi.html
  13. http://online.wsj.com/article/SB10001424052748703478704574612052322122442.html
  14. http://nudges.org
  15. What’s in store for the future of SEO, social media,and content marketingRand FishkinCEO, SEOmoz http://bit.ly/mightynudge

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