LinkedIn Marketing Techniques for Small Business


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Linkedin marketing for small business. This is my presentation to a group of small business owners in the Denver area. LinkedIn is one of the premier social business networks - perfect for building your brand while sharing useful information that brands your company.

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LinkedIn Marketing Techniques for Small Business

  1. 1. Marketing Techniques<br /><br />Your Marketing Gal Copyright 2010<br />1<br />LinkedIn 2<br />
  2. 2. Preview<br />Your Marketing Gal Copyright 2010<br />2<br />Using LinkedIn<br />Profile<br />Your website<br />Socializing online<br />Show your expertise<br />Search<br />Invitations<br />Grow your network<br />People you meet, colleagues & friends<br />Upload contact list<br />Answers<br />Groups<br />Keyword, category, alumni or language<br />Open networking groups <br />Applications<br />Status updates<br />
  3. 3. LinkedIn<br />The premier business social networking site<br />More than 60 million registered users<br />Increase your professional online presence<br />Brand your company/yourself<br />Market your products and services<br />Find potential & new customers & power partners<br />Build community<br />Your profile is an online marketing piece or brochure, not a resume<br />3<br />Your Marketing Gal Copyright 2010<br />
  4. 4. Complete Your Profile-100%<br />Profile Header <br />Status Update <br />Picture<br />Current, Past, Education, Recommended<br />Connections<br />Website<br />Twitter<br />Public Profile <br />Summary & Specialties<br />Applications<br />Experience<br />Education <br />Recommended by<br />Additional Information<br />Personal Information<br />Contact Settings<br />4<br />Your Marketing Gal Copyright 2010<br />Look at your “Settings” to see what kind of info you are sharing with search engines & your contacts. <br />
  5. 5. Marketing on LinkedIn<br />Your Marketing Gal Copyright 2010<br />5<br />Expand your online network<br />Find strategic partners<br />Find info on businesses, clients or potential clients<br />Connect with clients<br />Establish your expertise <br />Increase your brand <br />Become known as a thought leader and influencer<br />Build community<br />Find information on potential clients<br />Public relations<br />Post events & more<br />
  6. 6. Your Website Home<br />Your website or landing page is the center. All your social media marketing efforts should pull <br />people to your site. This is why it’s called inbound marketing: You efforts pull people in versus <br />pushing people. They choose to visit your site. <br />6<br />Your Marketing Gal Copyright 2010<br />
  7. 7. Social Networks<br />Engage Others<br />Show Your Expertise<br />Your Marketing Gal Copyright 2010<br />7<br />Listen<br />Learn and observe<br />Ask questions<br />Make others feel important<br />Think about building community<br />Set up Google alerts for relevant keywords<br />Use a URL shortener<br />Share helpful, relevant information in your industry<br />Share original content such as blog entries or videos<br />Find information online in your industry<br />
  8. 8. Search<br />Your Marketing Gal Copyright 2010<br />8<br />People<br />Jobs<br />Companies<br />Answers<br />Inbox<br />Groups<br />
  9. 9. Invitations<br />Your Marketing Gal Copyright 2010<br />9<br />3,000 lifetime invitations<br />30,000 maximum contacts<br />Personalize invitation message<br />Personalize message & thank people that invite you<br />Dear Teri,<br />It was great meeting you at Creative Connections. Wasn’t the speaker on (topic) great? I’d like to connect with you on LinkedIn and hope you’ll accept my invitation. Should you decide not to, please archive it instead of indicating “I don’t know Jo”. I look forward to networking with you on LinkedIn. <br />Thank you,<br />Jo Guerra<br />
  10. 10. Grow Your Network<br />Your Marketing Gal Copyright 2010<br />10<br />Add people you meet at events<br />Add colleagues and friends<br />Or upload your connections from your contact manager<br />
  11. 11. Answers<br />Your Marketing Gal Copyright 2010<br />11<br />Administration<br />Business Operations<br />Career and Education<br />Conferences and Event Planning<br />Finance and Accounting<br />Financial Markets<br />Government and Non-Profit<br />Health<br />Hiring and Human Resources<br />International<br />Law and Legal<br />Management<br />Marketing and Sales<br />Non-Profit<br />Personal Finance<br />Product Management<br />Professional Development<br />Startups and Small Business<br />Sustainability<br />Technology<br />Using LinkedIn<br />
  12. 12. Groups<br />Your Marketing Gal Copyright 2010<br />12<br />Join groups by keywords, categories, alumni or languages<br />50 maximum groups – but it’s the level of engagement that counts<br />Access to members via Inmail<br />Start a discussion and share relevant information that provides value<br />Share articles, videos and expert information<br />Comment or add to postings by group members<br />Post & share events with members<br />Create your own group<br />
  13. 13. Open Networker Groups<br />Your Marketing Gal Copyright 2010<br />13<br />Quantity versus quality. If you are interested in growing your network, you can join open networker groups. <br />Open Networkers:<br /><br />Invites Welcome<br />LinkedIn Open Networkers or LIONS. <br /> <br />
  14. 14. Applications<br />Your Marketing Gal Copyright 2010<br />14<br />Blog Link<br />WordPress<br />SlideShare<br />Events<br />Twitter<br />Google presentations<br /> files, Huddle Workspace, Amazon Reading List, LinkedIn Polls, <br />
  15. 15. Status Updates <br />Your Marketing Gal Copyright 2010<br />15<br />Update often and share:<br />Original content such as blog entries, video, articles<br />Content from Google alerts<br />Content from newsletters<br />Trending topics<br />Events<br />Tips<br />Comment on profile and status updates your contacts share<br />
  16. 16. Summary <br />Your Marketing Gal Copyright 2010<br />16<br />Complete your profile<br />Your marketing efforts should pull people to your website<br />Share useful info<br />Use search to find companies, contacts, groups, etc. <br />Invitations - personalize them<br />Thank people when they accept your invitation<br />Answer questions<br />Join groups <br />If you want a big network, join open networking groups<br />Add applications<br />Comment on updates <br />Update your status often<br />
  17. 17. Plan<br />Your Marketing Gal Copyright 2010<br />17<br />What three things can you implement?<br /><ul><li>1.____________________________________________________________________________
  18. 18. 2.____________________________________________________________________________
  19. 19. 3.____________________________________________________________________________</li></ul>What is your target date for implementing these? 1____________2.__________3.___________<br />How often will you do these? Once a day, once a week or once a month?<br /><ul><li>1___________2.__________3.___________</li></ul>What other tools or strategies would you like to implement?<br /><ul><li>1.____________________________________________________________________________
  20. 20. 2.____________________________________________________________________________
  21. 21. 3.____________________________________________________________________________</li></ul>What are your target dates for implementing these?<br /><ul><li>1___________2.__________3.___________
  22. 22. Any other goals? ______________________________________________________________________________
  23. 23. ________________________________________________________________________________</li></li></ul><li>Inspirational<br />Your Marketing Gal Copyright 2010<br />18<br />If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours. – Ray Kroc<br />I feel that luck is preparation meeting opportunity. – Oprah Winfrey<br />The Internet is just a world passing around notes in a classroom. – Jon Stewart<br />
  24. 24. Thank you!<br />Your Marketing Gal Copyright 2010<br />19<br />Facebook:<br />Twitter:<br />Meetup:<br />LinkedIn Denver Entrepreneur Group<br />Facebook Fan Page: http://facebook/yourmarketinggal<br />Jo Guerra<br />Social Media Strategist<br />Speaker • Trainer <br />303.632.2928<br /><br /><br />LinkedIn:<br /><br />