Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Facebook TV - How To Maximize Your Reach & Results Using Video - MARI SMITH #INBOUND17

932 views

Published on

Facebook is aggressively growing Live video into the next generation digital television network. And, video ads on Facebook perform better than any other ad type. What does this mean for marketers? There is a golden window of opportunity right now for savvy brands and businesses to stand head and shoulders above the competition with a robust and compelling video strategy. But it's not just standalone video; the strategy must be holistic and include personalized, end-to-end customer experiences. In this lively session, world renowned Facebook expert, Mari Smith, will walk you through case studies and specific steps to achieving maximum results and ROI.

Hear Mari Smith LIVE on Tuesday, September 26th, 2017 at 10:30 AM in room East 157 and again for an Encore session at 1:00 PM in East 151.

If you were not able to catch these sessions, HubSpot will be making replay videos available for all attendees. Thank you!

Published in: Social Media
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Manifest Absolutely Anything. Discover the Universe's "7 Sacred Signs" that guide the way to unlocking your heart�s greatest desires. Access your free report now! ♣♣♣ https://tinyurl.com/y6pnne55
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Facebook TV - How To Maximize Your Reach & Results Using Video - MARI SMITH #INBOUND17

  1. 1. 1#INBOUND17@MariSmith #INBOUND17 Facebook TV MARI SMITH Premier Facebook Marketing Expert How To Maximize Your Reach & Results Using Video
  2. 2. #INBOUND17 2@MariSmith 1. Facts & Stats: Facebook video, TV, Live, Watch 2. Facebook & Instagram: What's working? 3. Your video strategy: What marketers need to know 4. Best practices: Facebook & Instagram video ads 5. Customer experience: How to optimize with video Agenda
  3. 3. 1. Facts & Stats Facebook video, TV, Live, Watch Platform #INBOUND17
  4. 4. 4#INBOUND17@MariSmith
  5. 5. #INBOUND17 5@MariSmith A recent eye- tracking study shows people gaze FIVE times longer at video than static content on Facebook & Instagram.
  6. 6. #INBOUND17 6@MariSmith “We identified five factors related to the rise of online video viewing” Smartphones Shorter attention spans Binge-watching Importance of context Thrill of novelty Five Facebook video factors
  7. 7. #INBOUND17 7@MariSmith 59% of executives would rather watch video than read text. ~Forbes
  8. 8. #INBOUND17 8@MariSmith 90% of Facebook viewers think video quality is the most important aspect of Facebook Live videos 80% of people would rather watch live video from a brand than read a blog …and 82% prefer live video from a brand to social posts Breaking news makes up 56% of most-watched live content Conferences and speakers tied with concerts and festivals in second place at 43% Live Streaming Stats
  9. 9. #INBOUND17 9@MariSmith Facebook Watch
  10. 10. 10#INBOUND17@MariSmith Streaming Video 35.2% 17.5%+ 4.3%Double since 2015 % = 2016 share of downstream traffic on the Internet 1.9% 2.7%
  11. 11. #INBOUND17 11@MariSmith Facebook fully intends to take a slice of this pie Television advertising industry in the US: $70.6 billion in 2016 $75.2 billion in 2021 Globally: $175 billion in 2016 $210 billion in 2020 Facebook TV Advertising
  12. 12. #INBOUND17 12@MariSmith Blue check verified Well known, celebrity, public figure Large following Minimum 2,000 followers (for ads) Weekly show (series, episodes) Well produced, quality, professional High audience retention Minimum 300 concurrent viewers (for ads) How to get your show on Watch
  13. 13. #INBOUND17 13@MariSmith “Video will be a much bigger driver of what we’ll do over the next 2-3 years than Messenger and WhatsApp.” ~Zuck FB Q2 2017 Earnings Call
  14. 14. 14#INBOUND17@MariSmith
  15. 15. 2. Facebook & Instagram video What’s working now? #INBOUND17
  16. 16. #INBOUND17 16@MariSmith All ads must DRIVE BUSINESS Proxy metrics: Video views, likes, lift in ad recall Ad = purchase (Sheryl Sandberg) See an ad, go out and buy a truck See an ad, go get a Starbucks Facebook’s new #1 focus
  17. 17. 17#INBOUND17@MariSmith
  18. 18. #INBOUND17 18@MariSmith +100M every 9 months 500M to 600M = 6 months 600M to 700M = 4 months Instagram is Facebook’s next Facebook WhatsApp is next up for monetization…
  19. 19. #INBOUND17 19@MariSmith Video & images native to mobile include: Square Portrait Canvas Stories Carousel Up to 10 images/videos Optimize for mobile
  20. 20. #INBOUND17 20@MariSmith
  21. 21. 21#INBOUND17@MariSmith
  22. 22. #INBOUND17 22@MariSmith People are 67 percent more likely to watch a square video to completion than they are to watch a horizontal one. ~Laundry Service
  23. 23. 23#INBOUND17@MariSmith
  24. 24. #INBOUND17 24@MariSmith 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget. ~Buffer The challenge with video
  25. 25. 25#INBOUND17@MariSmith
  26. 26. #INBOUND17 26@MariSmith Visit: www.animatron.com/wave Wave app
  27. 27. 3. Your video strategy What marketers need to know #INBOUND17
  28. 28. #INBOUND17 28@MariSmith Video 🎬 > 60 seconds Place on both Facebook and Instagram BUT, use separate campaigns, ad copy, CTAs Carousel 🎠 Swipeable ‘cards’ Showcase up to 10 images/videos, with unique links Works on mobile or desktop Two best ad units
  29. 29. #INBOUND17 29@MariSmith Begin with the end in mind What is your CTA? Drive business!  Who is your video for? What audience? What is the main theme/topic of the video? What video length are you aiming for? Do you have your brand elements ready? Where will you share your video? Before you start…
  30. 30. #INBOUND17 30@MariSmith Create a compelling Facebook Cover Video Also use as your Landing Page Video People spend on average 2.6x more time on pages with video than without. ~Wistia Landing Page Videos
  31. 31. 4. Best practices For Facebook & Instagram video ads #INBOUND17
  32. 32. 32#INBOUND17@MariSmith Develop short-form, ‘snackable’ content. ~Sheryl Sandberg FB Q2 2017 Earnings Call
  33. 33. #INBOUND17 33@MariSmith Enjoyment of video ads increases purchase intent by 97% and brand association by 139%. ~Unruly
  34. 34. 34#INBOUND17@MariSmith
  35. 35. #INBOUND17 35@MariSmith Tropicana 6 second vs. 15 second video ads Which performed best? Example - short
  36. 36. #INBOUND17 36@MariSmith Captures attention immediately Evokes emotion Personal, relatable Designed for sound off Add text overlay And/or captions Elements of effective video
  37. 37. #INBOUND17 37@MariSmith iPhone Photography School Longer videos Tutorials Educational Or entertaining! Example - long
  38. 38. #INBOUND17 38@MariSmith Short, catchy creative! Average = 84 characters, median = 61 characters Use thumb-stopping creative
  39. 39. 39#INBOUND17@MariSmith
  40. 40. 40#INBOUND17@MariSmith
  41. 41. 5. Customer experience How to dramatically optimize with video #INBOUND17
  42. 42. #INBOUND17 42@MariSmith Involve & engage your audience Invite guests to join your Facebook Lives BeLive.tv BlueJeans Wirecast Zoom Build community
  43. 43. #INBOUND17 43@MariSmith Shopify real-time shopping Facebook Meets QVC
  44. 44. #INBOUND17 44@MariSmith Do you have a bot?! Generate leads Nurture relationships Build trust Make sales! Customer support Special offers Messenger automation
  45. 45. “If we get someone to engage, they’re more likely to buy.” Neil Patel
  46. 46. 46#INBOUND17@MariSmith “Technology may be moving at warp speed…. But, fundamentally, human beings have not changed all that much.”
  47. 47. 47#INBOUND17@MariSmith “It’s about the level of consciousness.” Tom Chi
  48. 48. 48#INBOUND17@MariSmith
  49. 49. #INBOUND17 49@MariSmith Create way more VIDEO content! Broadcast using Facebook LIVE Build for MOBILE (square video) + Canvas Integrate MESSENGER (consider a bot) Get ready for m-COMMERCE Community & SERVICE will always prevail Summary
  50. 50. 50#INBOUND17@MariSmith Cheers! www.marismith.com/inbound17  Facebook: @marismith  Twitter: @marismith  Instagram: @mari_smith  LinkedIn: marismith  Web: marismith.com Connect with Mari:

×