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Online marketing


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Online marketing

  1. 1. Marketing Online For entrepreneurs
  2. 2. Facebook It's not just for kids.....
  3. 3. TIP NUMBER 1: Facebook changes. They believe in upgrading and making your time on Facebook an enjoyable experience. They also want you to be more social – and connected. If you don’t want to be social online --- either don’t, or hire someone who does . Facebook is not the place for businesses who don’t want to be social.
  4. 4. Fan Pages – Why Should You?
  5. 5. STATISTICS: More than 800 million active users More than 50% of our active users log on to Facebook in any given day Over 50% of United States citizens are on Facebook.
  6. 6. Who is your average user? They have 130 friends and are connected to 80 community pages, groups and events. DO THE MATH.
  7. 7. Why NOT have a fan page <ul><li>You have no idea why you should have one </li></ul><ul><li>You have no reason why a customer should visit your fan page </li></ul><ul><li>You don’t know who your audience is! </li></ul><ul><li>Lastly – you don’t know how to talk to people. </li></ul><ul><li>Fan pages without purpose are like grave yards, there are a lot of pretty flowers to look at, but once you get there you realize this isn’t a place for enjoying your morning coffee . … Jason Falls </li></ul>
  9. 9. What To Put On Your Fan Page
  10. 10. EVENTS Make an event out of any activity you do. Give it a date(s), spruce it up with a lively description, add a picture and let your fans know about it!
  11. 11. Orange Possum
  13. 13. HAVE A PLAN. What do you want your customer to do as a result of visiting your page?
  14. 14. Be Authentic and Engaging Hampton Specialty Shops Travel Iowa Tourism Currents
  15. 15. Offer Fresh Content Lady Gaga Lenny Kravits Aaron Steinmann Darren Rowse Ashton Kutcher
  16. 16. TELL YOUR STORY Michael Phelps Barack Obama The Computer Guy
  17. 17. CONTROL YOUR PAGE – Get Your Own Vanity Address
  18. 18. PROMOTE YOUR CAUSES Chicago Bears The Breast Cancer Site Lance Armstrong
  19. 19. <ul><li>Small Print: What You Need to Know About Facebook Pages </li></ul><ul><li>You need to have an account on Facebook in order to create a Facebook page. </li></ul><ul><li>Your Facebook page will be tied to your personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists. </li></ul><ul><li>You can have an unlimited number of Facebook pages. </li></ul><ul><li>You can have an unlimited number of fans (Facebook users who “Like” your page). </li></ul><ul><li>Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not. </li></ul><ul><li>All content posted on your Facebook page gets indexed on Google. </li></ul><ul><li>You can target your posts by location and language. </li></ul><ul><li>You can add applications to your page, including your own custom content—video, rich text, graphics, opt-in box and more. </li></ul><ul><li>You can add additional admins (highly recommended). </li></ul><ul><li>All admins have equal rights to administer your page, including adding and removing other admins (choose with care!). </li></ul>
  20. 20. Go here to create your Fan Page – this is where we begin.
  21. 21. CH CH CH CHANGES ……
  22. 22. <ul><li>Timeline </li></ul><ul><li>It’s really social – and puts your facebook page in chronological order </li></ul><ul><li>It’s like an online scrapbook of your life! </li></ul><ul><li>Visit here to see what it will look like </li></ul><ul><li>However …… </li></ul><ul><li>Important information about your business should also be on your web page </li></ul><ul><li>Think OWN versus RENT </li></ul>
  23. 23. What Do You Get With Timeline <ul><li>An order to your life displayed how you want to display it – you decide what is important what is not </li></ul><ul><li>You are writing the story of your life! </li></ul><ul><ul><li>- choose your cover photo carefully, use a pic that works well for you </li></ul></ul><ul><li> - you decide who can see it </li></ul><ul><li>This is your profile page, uniquely displayed to be more interesting </li></ul>
  24. 24. Look for Timeline Soon <ul><li>Or thanks to Mashable …. Add it yourself! </li></ul><ul><li> </li></ul>
  25. 25. Deb Brown’s Timeline
  26. 26. Melanie Montieth Nelson - Blogging Basics 101 says: <ul><li>“ I stated privately in a few Facebook groups I’m part of that Timeline and apps associated with it will be rolled out to the masses first. Then, when people are comfortable with the layout, it will be rolled out to pages as well. The impact of Timeline on pages will be big. Businesses will be able to curate how their customers see them; highlight specific campaigns and interactions; and create new campaigns that include interactive apps, soundtracks, testimonials, images, and video. It will change the social media marketing landscape completely . “ </li></ul>
  27. 27. Ticker <ul><li>Ticker Reminds me of twitter! </li></ul><ul><li>It’s where the light weight stuff your friends are doing can be found. </li></ul><ul><li>Don’t like it? Use this extension in your Chrome browser to make it go away </li></ul>
  28. 28. Newsfeed <ul><li>Hide those stinking updates from applications you don’t like (games, Spotify, anything with an icon) </li></ul>
  29. 29. What are Lists?
  30. 30. Manage a List
  31. 31. Friend Activity <ul><li>Click on the Friend Activity link on your fan page – and see how your friends are interacting with your page. </li></ul><ul><li>If you both are fans of another page – you can see what your friends are doing on that page too! </li></ul>
  32. 32. What does this mean for fan pages? <ul><li>Facebook is no longer sharing Likes within facebook in the newsfeed. </li></ul><ul><li>You can better track what people are saying about your fan page (or any fan page you both may be fans of) by using Friend Activity </li></ul><ul><li>You don’t have to be a fan to make a comment on a fan page. </li></ul>
  33. 33. Facebook Links You Might Like <ul><li>How to create a media room for publicity on facebook </li></ul><ul><li>Everything you want to know about the new Facebook </li></ul><ul><li>Aptly titled Queen of Facebook, Mari Smith </li></ul><ul><li>Blogging Basics 101 on the new changes </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  34. 34. IT’S NOT ONLY FACEBOOK <ul><li>There’s a large internet world out there …. </li></ul><ul><li>Let’s go exploring! </li></ul><ul><li>Find where you fit – and begin with 2 or 3 things that work for you. </li></ul>
  35. 35. Are you a …. <ul><li>Hobby </li></ul><ul><li>Or a Business? </li></ul>
  36. 36. <ul><li>If you are a business, you’ll want to spend time creating a marketing plan for that business. </li></ul><ul><li>There are many tools available to help build a viable business – whether it’s 60 hours a week you have or 6 hours a week. </li></ul>
  37. 37. How to create a plan <ul><li>Creating a Social Media Plan </li></ul><ul><li>Use google to find other plans that people have created – you’d be amazed how helpful it is </li></ul>
  38. 38. Google <ul><li>Reader </li></ul><ul><li>Alerts </li></ul><ul><li>Trends </li></ul><ul><li>YouTube </li></ul><ul><li>Docs </li></ul><ul><li>Google+ </li></ul><ul><li>Skype </li></ul><ul><li>Blogger </li></ul><ul><li>We want Google to be the third half of your brain.  Sergey Brin   </li></ul><ul><li>1 st Step: Set up your Google Account </li></ul>
  39. 39. READER <ul><li>Organize all the blogs you follow and see when they are updating their content – all in one place </li></ul><ul><li> </li></ul><ul><li>Description of how to set up an account – and why </li></ul><ul><li> </li></ul>
  40. 40. Alerts <ul><li>monitoring a developing news story </li></ul><ul><li>keeping current on a competitor or industry </li></ul><ul><li>getting the latest on a celebrity or event </li></ul><ul><li>keeping tabs on your favorite sports teams </li></ul>
  41. 41. <ul><li>GOOGLE INSIGHTS </li></ul><ul><li>With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties.  </li></ul>
  42. 42. TRENDS <ul><li>With Google Trends, you can compare the world’s interest in your favorite topics. Enter up to five topics and see how often they’ve been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most. </li></ul>
  43. 43. YouTube <ul><li>Hey baby, wanna make a movie? </li></ul><ul><li>You can use video to promote your business </li></ul><ul><li> </li></ul><ul><li>Number 1 in the Number 2 Business </li></ul>
  44. 44. GOOGLE DOCS <ul><li>Use to share info, store data and collaborate online easily and effectively! </li></ul><ul><li> </li></ul>
  45. 45. Skype <ul><li>Free video calling </li></ul><ul><li>Free calling to any phone </li></ul><ul><li>Group video calling </li></ul><ul><li>Send any size file </li></ul><ul><li>And more! </li></ul><ul><li> </li></ul>
  46. 46. Blogger – why use it? <ul><li>It’s free </li></ul><ul><li>It’s simple </li></ul><ul><li>It’s Google </li></ul><ul><li>It’s reliable </li></ul><ul><li>You can always switch to another platform later! </li></ul><ul><li>Why blog in the first place? </li></ul><ul><li>Set yourself up as the expert </li></ul><ul><li>Create an identity people can relate to and get to know you </li></ul><ul><li>Share about your product or service </li></ul>
  47. 47. BIGGEST RULE EVER <ul><li>Remember all that stuff you put on Facebook? </li></ul><ul><li>It needs to go on your blog/website too! </li></ul><ul><li>You OWN the content on your website/blog – you don’t own it on Facebook. </li></ul>
  48. 48. RULES FOR BLOGGING <ul><li>Don’t push your stuff down everyone’s throat. </li></ul><ul><li>Don’t lie. Check your facts. </li></ul><ul><li>Credit your sources. Ask first. </li></ul><ul><li>Disclose professional relationships – if you’ve been given something, tell us. </li></ul><ul><li>Provide value – make it interesting. </li></ul><ul><li>Be yourself – and create a conversation </li></ul><ul><li>Be nice. </li></ul>
  49. 49. How to set up a Blogger Account <ul><li>No need to recreate the wheel – lots of help online! </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  50. 50. <ul><li>MOBILE – A MUST HAVE </li></ul><ul><li>Want to reach youth? (18-25) </li></ul><ul><li>Talk to them or message them! </li></ul>
  51. 51. Square <ul><li>Accept credit cards right on your phone </li></ul><ul><li>Free hardware at </li></ul><ul><li> </li></ul>
  52. 52. <ul><li>SIZE UP </li></ul><ul><li>SizeUp helps small and medium-sized business owners make intelligent decisions to grow their businesses. To learn more and watch demonstrations, please visit  How It Works . </li></ul>
  53. 53. Twitter <ul><li>Another great way to connect to others that may be your customers, your mentors, your potential customers or your competition! </li></ul><ul><li>Twitter Stats </li></ul><ul><li>230,000,000  Tweets per day </li></ul><ul><li>100,000,000+  active users </li></ul><ul><li> </li></ul><ul><li>What does Twitter do for businesses? </li></ul><ul><li>As a business, you can use Twitter to quickly share information, gather market intelligence and insights, and build relationships with people who care about your company. Often, there is already a conversation about your business happening on Twitter. </li></ul>
  54. 54. Twellow <ul><li>Use Twellow to start finding people you can follow </li></ul>
  55. 55. eBooks <ul><li>Using ePub to publish and ebook </li></ul><ul><li>Ditto for Smashwords </li></ul><ul><li>Finally – Angela England is an Iowan mom who ‘gets it’ – I really recommend her book (I just bought it myself!) </li></ul>
  56. 56. Free Website from Google <ul><li> </li></ul><ul><li>Get a free website and verify your Google Places Listing </li></ul>
  57. 57. HubSpot <ul><li>Must Haves for Driving Traffic, Leads and Sales </li></ul>
  58. 58. Confused? <ul><li>Don’t give up, </li></ul><ul><li>Try a few things until they feel right </li></ul><ul><li>Then try something else </li></ul><ul><li>Start with a plan! </li></ul>
  59. 59. Thank you! <ul><li>Deb Brown </li></ul><ul><li>641-580-0103 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>