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Facebook and Twitter for your Non Profit


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This presentation was made to the Georgia Center for Non Profits in Savannah, GA on Nov. 18, 2010. Facebook has made upgrades since this time.

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Facebook and Twitter for your Non Profit

  1. 1. Facebook and Twitter For Your Non Profit Tips and Tricks for EnhancingYour Brand and making it “likeable” Presented by Cathy Rodgers Seven Waves Marketing
  2. 2. Facebook founder Mark
  3. 3.
  4. 4. • Over 900 million objects that people interact with (pages, groups, events and community pages)• Average user is connected to 80 community pages, groups and events
  5. 5. • Average user creates 90 pieces of content eachmonth• More than 30 billion pieces of content shared eachmonth. (web links, news stories, blog posts, notes,photo albums, etc.)Source: Facebook Stats:
  6. 6. • There are more than 150 million active users currently accessing Facebook through their mobile devices. • People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile
  7. 7. Referrals68% of U.S. facebook users are more likely to buy on apositive facebook friend referral - eMarketer
  8. 8. Create a Page for your Business search “create” in your fb search barOr find a page you like and go to the bottom:“Create a Page for My Business”
  9. 9. You must have a personal pagein order to create a business
  10. 10. You Could be Shut Down “Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook. You may only create Facebook Pages to represent real organizations of which you are an authorized representative. “
  11. 11. 1. Establish your Name / Brand / Intent before Starting• A strategy is important• facebook will not let you change the name of your page so get it right the first time.• Designate a backup administrator
  12. 12. 1. For all Non Profits and Small Business Owners Be sure to click “Local Business” – Not “Brand”1. This will let give you an additional information box on your home page3. Or you end up with only a “founded in” box
  13. 13. 2. Photo / Logo Size• Expand beyond your Photo / Logo• Avatar of your Logo displays at 200 pixels wide by 520 deep
  14. 14. 2. Sizes200 x 500 px200 x 545 px200 x 600 px Thanks to
  15. 15. After uploading largeimage, click back on“Change Picture”Edit Thumbnail sizeSlide box over imageto select thumb
  16. 16. Create new tabs and choose wherenew users will land when coming from the net
  17. 17. Monthly fee for hostingGraphics* Caution: You want to own all the information for your brand, don’t depend on other sources / even facebook.
  18. 18. • Edit photos with• Hootsuite• Schedule facebook or Twitter posts on hootsuite
  19. 19. • Your Calendar Turn your events into a 140 character note on Twitter Create an Event on facebook Avoid Attachments
  20. 20. Log into your page 1-2 times per day 1. To answer all inquiries 2. To check for spam 3. Currently there are no notifications when someone makes a comment on your page
  21. 21. Most Under-utilized Feature In the box directly under “suggest to friends” where you see “write something” and above the info/hours of operation box. Put your personalized info here – along with a link to your website(s)
  22. 22. Reminder: Facebook is Worldwide1. What if they land on your page? What will they see?Be sure to put your location – you now managea mini-website / make everything is intuitive for youraudience2. Info Tab – Be sure to fill out all information
  23. 23. Add Your Blog to Your Page with a tab
  24. 24.
  25. 25. Search for FBML ApplicationTo create a Landing Page TabFBML allows you to drop in customcode with graphics
  26. 26. Bring it all to facebookwith
  27. 27. Add a Newsletter Subscribe Form to your Pagewith an Auto Responder
  28. 28. How will they find you?Set up your Facebook URL(after 25 fans)Be found on GoogleGo to:
  29. 29. Now you have a Link to ShareGo to: someone “likes” your page it shows up intheir newsfeed …
  30. 30. It’s easy to update your fansGo to Edit page / then “Send an Update” Turn the Town Purple! Savannah Memory Walk You are Attending Share Public Event
  31. 31. Need some Leads?•Suggest to your friends•Buy an Ad on Facebook for some exposure.•Promote with an icon Link on yourWebsite / Blog•Promote with a Like Box
  32. 32. • Ask some open ended questions• Offer exclusive coupons or specials• Allow your fans to post comments + photos• Make it fun!
  33. 33. • Post more images & tag for better engagement• Post news before noon – traffic is usually up 7:30 – 9:00 am / around noon / 7:30 pm – 8:30• Trivia: Friday is one of the best days to post news
  34. 34.
  35. 35.• Twitter is getting your text message to someone via their phone (Prime spot)• Sign up on the home page• Put some thought into your Twtter ID, which will be the brand you are identified with• Save your passwords and have a backup for your account
  36. 36. • Twitter will make suggestions on who to follow based on your location – to get you started.• Follow other people and companies that you are interested in and who you want to follow you via the “search” bar.• Make sure you upload a photo or logo and fill in a description of your company so you will be authentic and don’t follow others w/o photo.
  37. 37. • Be sure to follow others: > You could be perceived as a spammer by not following others.• Search for topics by putting the # symbol in front of your term• Don’t just talk about yourself• Help promote things going on in your community
  38. 38. • Don’t use Twitter as a place to “vent”• Say hello to others by using the @ symbol• Use the “RT” in front of @7wavescathy to promote a message that person sent
  39. 39. 15 Learnings from the Top 50 brands in facebookSlideshare.netSocial Media Examiner.comSocial Media
  40. 40. How to Set-Up a Facebook Page For Your Business On Twitter @7wavesCathy Presented by Cathy Rodgers Seven Waves Marketing