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Facebook for business - what is it and can it help grow your business

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Irun facebook

  1. 1. Facebook for Business Getting noticed and driving traffic
  2. 2. Agenda <ul><li>Facebook Marketing – an overview </li></ul><ul><li>Using your profile for business (and/or) personal stuff </li></ul><ul><li>Privacy Issues </li></ul><ul><li>Groups V Fan Pages </li></ul><ul><li>Building a Compelling Fan Page </li></ul><ul><li>Optimising your Fanpage </li></ul>
  3. 3. Consider these Facts <ul><li>No 1 social Networking platform in the world </li></ul><ul><li>500 million active users (all logged on in the last 30 days) </li></ul><ul><li>Half of these logon daily </li></ul><ul><li>Average time spent in the site = 55 mins </li></ul><ul><li>68% of users more likely to buy based on a Facebook friend referral </li></ul><ul><li>They have surpassed Google as the number 1 visited site </li></ul><ul><li>26 million users in the UK </li></ul><ul><li>9 million of these over the age of 35 </li></ul><ul><li>The large daily activity is the main advantage of </li></ul><ul><li>Facebook </li></ul>
  4. 4. <ul><li>Basic Human instinct – we all want to feel liked and connected </li></ul><ul><li>It has a relaxed vibe, people are human </li></ul><ul><li>Viral Nature – things can be shared and liked easily </li></ul><ul><li>Power of peers – if your friends ‘like’ something you will too </li></ul>Why is it successful?
  5. 5. <ul><li>Create an ‘outpost’ for fans to connect (where your fans can chat together) </li></ul><ul><li>Build your email list </li></ul><ul><li>Increase Sales </li></ul><ul><li>Increase Customer Service </li></ul><ul><li>Raise Brand Awareness </li></ul><ul><li>Listening – joint ventures </li></ul><ul><li>Most people want to raise Brand Awareness </li></ul>Your Primary Objective – Have just one
  6. 6. Personal V’s Business? <ul><li>You can have only 1 personal profile </li></ul><ul><li>You can actually set up a business account if you just want a Fan Page and not a personal one </li></ul><ul><li>The news feed is the first place people visit when they log on, so your personal feed is very important </li></ul><ul><li>News can be a combination of friends and family and business news </li></ul><ul><li>But it is for personal NOT business </li></ul>
  7. 7. Privacy Settings, really important <ul><li>You must split your friends into lists so that you only send personal stuff to your family This is especially important if you have infrequent users – your posts will clog up their wall, very annoying! </li></ul><ul><li>You can chose which people and applications see your information, friends only, friends of friends and everyone. </li></ul><ul><li>You can block people if they are not appropriate contacts </li></ul><ul><li>Hide your personal details – address / year of both </li></ul><ul><li>Change your password regularly </li></ul>
  8. 8. Groups V’s Fanpages <ul><li>Unlimited members but you can’t message them past 5,000 </li></ul><ul><li>Can’t add Custom Content </li></ul><ul><li>It is not indexed on Google </li></ul><ul><li>Unlimited Members </li></ul><ul><li>Can customise the look and feel </li></ul><ul><li>Indexed on Google </li></ul><ul><li>Feeds into the news feed (where everyone looks!) </li></ul>
  9. 9. Groups V’s Fanpages
  10. 10. Brand New - Community Pages <ul><li>Favourite Cause or topic – not business </li></ul><ul><li>‘ best collection of shared knowledge’ </li></ul><ul><li>Content from Wikipedia </li></ul><ul><li>Facebook have automatically connected you to wiki’s that you might be interested in </li></ul>
  11. 11. Fan Pages (or official page / business page) – You ‘like’ official pages <ul><li>Chose category (if you are not bricks and mortar – do not chose Local) You cannot change! </li></ul><ul><li>Local – Business – Service Based </li></ul><ul><li>Page Name – This cannot be changed! </li></ul><ul><li>Add more than 1 admin – just in case you get locked out </li></ul><ul><li>4 x Strategy, Design, Content, Promotion, Engagement </li></ul>
  12. 12. How to set up a Fan Page <ul><li>Business Page Picture – 180px x 540px (recent change) – you can edit your thumbnail within Facebook </li></ul><ul><li>Info Tab – fill it out, keyword rich (for SEO)– the information required is determined by your category chosen </li></ul><ul><li>About Us – Strong call to Action and URL </li></ul><ul><li>Networked blogs App – to pull in your blog, when people comment it will port over to your personal (comments trail – virally) </li></ul>
  13. 13. How to set up a Fan Page <ul><li>Welcome Tab – Primary purpose is to get people to join your business page (click like!) – FBML and Video is great – make it default page for new users </li></ul><ul><li>Allow Fans to post content </li></ul><ul><li>stevespangler / johnassaraf </li></ul><ul><li>You can get people to subscribe to your email list from here too </li></ul><ul><li>You can have an actually storefront (add to cart!!) threadless </li></ul>
  14. 16. You must use the other Tabs! <ul><li>Links tab </li></ul><ul><li>Notes tab </li></ul><ul><li>Events tab </li></ul><ul><li>Welcome tab </li></ul><ul><li>Video tab </li></ul><ul><li>Discussion tab </li></ul><ul><li>‘ Book now’ tab </li></ul><ul><li>‘ Buy now’ tab </li></ul>
  15. 17. Fan Only Content <ul><li>Fairly new – an area for Fans to create content for you </li></ul><ul><li>Discussion page – allow your fans to promote themselves, share twitter user names etc! </li></ul><ul><li>Promote your other networks (Twitter / linkedin etc) </li></ul>
  16. 18. Market Place – buy and sell stuff
  17. 19. Facebook Apps - Advanced stuff <ul><ul><li>Used to provide more features - May automatically submit content to your wall </li></ul></ul><ul><ul><li>Find Apps on the page. </li></ul></ul><ul><ul><li>Test them well </li></ul></ul><ul><ul><li>Some good Apps include: </li></ul></ul><ul><ul><li>Slideshare </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul><ul><ul><li>Friends CSV Application (backs up friends) </li></ul></ul><ul><ul><li>RSS Connect (auto adds content) </li></ul></ul>
  18. 20. Don’t get suspended! <ul><li>Only have one personal account and use your real name Accounts are for people, pages are for business Add no more 25 to 30 new friends per day Avoid repetitive actions that may look like a ‘bot’ Don’t treat Facebook like a numbers game If you get a warning message don’t use Facebook for 24 hours Don’t be spammy with friends or on groups Don’t join over 300 groups Have a back up administrator just in case you get blocked Message groups no more than once per day </li></ul>
  19. 21. It’s a different world now! <ul><li>Relationship First – Business Second Quality contacts not Quantity (influencers) Build out your core circle 3 – 30 –300 </li></ul><ul><li>Reputation Is your most valuable asset – protect it! </li></ul><ul><li>Authenticity – Be Real and transparent Don’t be spammy with friends or on groups Be interested </li></ul><ul><li>Engage and follow through </li></ul>
  20. 22. Thank you Questions & Feedback