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Welcome to the IREM Georgia Facebook Class!<br />Presented by Jonathan Saar VP of Educational Solutions<br />
Facebook’s Impact on Marketing<br />Facebook tops traffic over Google in the U.S.<br />If Facebook were a country it would...
Pretend Facebook Closes Tomorrow<br />
Social Media is Not Going Away<br />Dramatic shift in how people view and respond to conventional marketing<br />What is c...
Facebook Page Examples<br />http://www.facebook.com/LivingTheUrbaneLife<br />http://www.facebook.com/uvillage<br />http://...
Non Industry Facebook Page Examples<br />http://www.facebook.com/JenisIceCreams<br />http://www.facebook.com/method<br />h...
Difference Between a Facebook Page and Profile<br />A Profile you need a human name, email address and a password<br />A P...
Facebook Setup Strategy<br />Who will be the ADMIN or ADMINS?<br />
Facebook Setup Strategy<br />Consider the big question: Why am I setting this up?<br />
Decide on Methods to Build “Like” Base Quickly<br />
Exercise Time! <br />Let’s get some practice on how to set up your own Facebook page<br />
Steps For Setting Up Your Facebook Page<br />http://www.facebook.com/pages/<br />In top right corner click “create page”<b...
What In the World Do I Say?<br />Talk about your events<br />Don’t be boring<br />There are status updates and then there ...
Creating Digital Partnerships<br />What benefits can you think of?<br />Find pages of businesses you partner with or want ...
How Does My Website and Facebook Page Connect?<br />Your website is about your products and services<br />Your Facebook pa...
Google+ A Game Changer?<br />
How Do I Get More “Likes”<br />
Yes You Can Use Print<br />Newsletters<br />Business Cards<br />Letterheads<br />Door Hangers<br />Print Ads<br />Banners<...
Invite Friends and Share<br />
Got Any Windows?<br />
Get Creative!<br />Join Facebook Party! <br />
Other Suggestions<br />Facebook Ads<br />Email Signature<br />Add a Link to Your Personal Profile<br />
Difference Between ROI and ROE<br />ROI-Return on Investment<br />ROE-Return on Engagement<br />ROI-numbers, stats, percen...
Tips for ROE-Return on Engagement<br />Put some effort into your updates-Don’t just say “Hope to see you at the pool”<br /...
Dealing With Negative Posts<br />
Find and Feature Your Brand Advocates<br />
Show Gratitude to Your Residents<br />
The Art of Reciprocity-Building Interactions<br />
Thank you for being wonderful!<br />Keep in touch with me on Facebook<br />Facebook.com/TheTrainingFactor<br />For some re...
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August 2011 IREM Georgia Facebook Class

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This presentation was a workshop for the IREM GA group. It was a hands on workshop teaching students the fundamentals of Facebook and how it applies to best business practices.

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August 2011 IREM Georgia Facebook Class

  1. 1. Welcome to the IREM Georgia Facebook Class!<br />Presented by Jonathan Saar VP of Educational Solutions<br />
  2. 2. Facebook’s Impact on Marketing<br />Facebook tops traffic over Google in the U.S.<br />If Facebook were a country it would be 3rd largest<br />Ford Explorer Launch on Facebook generated more traffic than a Super Bowl Ad<br />93% of Marketers use Social Media for Business<br />
  3. 3. Pretend Facebook Closes Tomorrow<br />
  4. 4. Social Media is Not Going Away<br />Dramatic shift in how people view and respond to conventional marketing<br />What is conventional marketing?<br />What drives consumers decisions?<br />Consumers no longer come to us, we need to go to them<br />Exercise—Type in some different status updates on your profile page and notice what ads pop up in the right side of your Facebook page<br />
  5. 5. Facebook Page Examples<br />http://www.facebook.com/LivingTheUrbaneLife<br />http://www.facebook.com/uvillage<br />http://www.facebook.com/jchartapartments<br />http://www.facebook.com/EnVisionApartments<br />http://www.facebook.com/creatingHOME<br />Any comments on what you reviewed? Any feedback you can share with the group on what you noticed?<br />
  6. 6. Non Industry Facebook Page Examples<br />http://www.facebook.com/JenisIceCreams<br />http://www.facebook.com/method<br />http://www.facebook.com/TheFoxTheatreAtlanta<br />http://www.facebook.com/ajc.com<br />
  7. 7. Difference Between a Facebook Page and Profile<br />A Profile you need a human name, email address and a password<br />A Page is for business purposes only and is linked to a user profile<br />If Facebook finds out that your profile is for business you will be shut down<br />There are no SEO qualities with a profile but there are with a page<br />
  8. 8. Facebook Setup Strategy<br />Who will be the ADMIN or ADMINS?<br />
  9. 9. Facebook Setup Strategy<br />Consider the big question: Why am I setting this up?<br />
  10. 10. Decide on Methods to Build “Like” Base Quickly<br />
  11. 11. Exercise Time! <br />Let’s get some practice on how to set up your own Facebook page<br />
  12. 12. Steps For Setting Up Your Facebook Page<br />http://www.facebook.com/pages/<br />In top right corner click “create page”<br />Choose your appropriate page type<br />Fill out what Facebook requires <br />Follow the steps outlined to set up your page<br />Start clicking some buttons<br />Set up a HyperAlert account<br />
  13. 13. What In the World Do I Say?<br />Talk about your events<br />Don’t be boring<br />There are status updates and then there is conversation<br />Google Alerts<br />Blog subscriptions or RSS<br />
  14. 14. Creating Digital Partnerships<br />What benefits can you think of?<br />Find pages of businesses you partner with or want to partner with<br />Practice the tagging feature<br />Now let’s try the “Use Facebook As” feature<br />How were these exercises helpful?<br />
  15. 15. How Does My Website and Facebook Page Connect?<br />Your website is about your products and services<br />Your Facebook page is about YOU!<br />
  16. 16. Google+ A Game Changer?<br />
  17. 17. How Do I Get More “Likes”<br />
  18. 18. Yes You Can Use Print<br />Newsletters<br />Business Cards<br />Letterheads<br />Door Hangers<br />Print Ads<br />Banners<br />
  19. 19. Invite Friends and Share<br />
  20. 20. Got Any Windows?<br />
  21. 21. Get Creative!<br />Join Facebook Party! <br />
  22. 22. Other Suggestions<br />Facebook Ads<br />Email Signature<br />Add a Link to Your Personal Profile<br />
  23. 23. Difference Between ROI and ROE<br />ROI-Return on Investment<br />ROE-Return on Engagement<br />ROI-numbers, stats, percentages, budgets<br />ROE-conversations, network growth, WOMM<br />
  24. 24. Tips for ROE-Return on Engagement<br />Put some effort into your updates-Don’t just say “Hope to see you at the pool”<br />Tweak your Google Alerts on a routine basis<br />Don’t just post Links! <br />Create conversation<br />Enlist residents who are active on FB<br />Post Regularly<br />Blog<br />
  25. 25. Dealing With Negative Posts<br />
  26. 26. Find and Feature Your Brand Advocates<br />
  27. 27. Show Gratitude to Your Residents<br />
  28. 28. The Art of Reciprocity-Building Interactions<br />
  29. 29. Thank you for being wonderful!<br />Keep in touch with me on Facebook<br />Facebook.com/TheTrainingFactor<br />For some really nerdy content check me out at<br />Facebook.com/SociusNerdius There are club level seats still available!  <br />

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