Facebook Marketing Success by Mari Smith - Gulltaggen 2011, Oslo, Norway

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Facebook Marketing Success - Seven-Step Formula For Growing Your Business On The World's #1 Social Network.
http://gulltaggen.no/2011
http://marismith.com/gulltaggen

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  • Mari Smith's Facebook Marketing Success at Gulltaggen 2011
  • Mari Smith's Facebook Marketing Success at Gulltaggen 2011
  • Facebook Marketing Success by Mari Smith - Gulltaggen 2011, Oslo, Norway

    1. 2. <ul><li>Bubbly Scottish-Canadian! </li></ul><ul><li>Relationship + Internet = Social Media! </li></ul><ul><li>“ The Pied Piper of Facebook” </li></ul>
    2. 3. World Facebook connections <ul><li>Details at: http://on.fb.me/worldfbmap </li></ul>
    3. 4. <ul><li>664 million active members </li></ul><ul><li>250 million access via mobile device </li></ul><ul><li>Half log on daily </li></ul><ul><li>Average session time = 55 minutes! </li></ul>
    4. 5. The world on Facebook <ul><li>Source: www.socialbakers.com </li></ul>
    5. 6. Norway on Facebook <ul><li>Total Facebook users: 2,554,600 </li></ul><ul><li>Penetration of population: 54.63% </li></ul><ul><li>Global Facebook users: Norway is #47 </li></ul><ul><li>Penetration: Norway is #9! </li></ul><ul><li>Source: www.socialbakers.com </li></ul>
    6. 7. Norway users’ age on Facebook <ul><li>56% age 25 and up! </li></ul><ul><li>Fastest growing = age 25-34. </li></ul>
    7. 8. <ul><li>To help the world connect & communicate more effectively… </li></ul>
    8. 9. <ul><li>Your customers spend most of their online time on Facebook. </li></ul><ul><li>You get to tap into Facebook’s 660+MILLION member base! </li></ul><ul><li>You can build a community of unlimited raving fans… and easily create customers for life! </li></ul>Why create a Facebook Fan Page?
    9. 10. Global fan page popularity <ul><li>Source: www.socialbakers.com </li></ul>
    10. 11. <ul><li>It’s your choice: </li></ul><ul><ul><li>Use your profile for known friends/family. </li></ul></ul><ul><ul><li>Tight privacy settings. </li></ul></ul><ul><ul><li>Focus on Fan Page for business. </li></ul></ul><ul><ul><li>OR </li></ul></ul><ul><ul><li>Use your profile for professional networking + extended community + personal. </li></ul></ul><ul><ul><li>Make use of Friend Lists to determine who sees what content. </li></ul></ul><ul><ul><li>PLUS use Fan Page for business. </li></ul></ul>Personal vs. Business… How to differentiate
    11. 13. <ul><li>Refer to this post for additional help on personal vs. business: </li></ul><ul><li>http://socialmediaexaminer.com/facebook-101-business-guide/ </li></ul>Facebook 101 Guide
    12. 14. News Feed
    13. 15. Personal profile
    14. 16. Fan page / Business page
    15. 19. <ul><li>Build your email list </li></ul><ul><li>Drive traffic to your blog </li></ul><ul><li>Sell more products/services </li></ul><ul><li>Increase event registrations </li></ul><ul><li>Get media attention/contacts </li></ul><ul><li>Connect with strategic alliance partners </li></ul><ul><li>Establish yourself as a leading authority </li></ul><ul><li>Improve customer service </li></ul>
    16. 21. <ul><li>Custom tab converts visitors to fans at 47% vs. wall at 23%. </li></ul>
    17. 22. <ul><li>#1 = increase conversions </li></ul><ul><li>Visitors immediately feel in the right place </li></ul><ul><li>Inviting, compelling </li></ul><ul><li>Provide an “experience” – not just a static page </li></ul><ul><li>Interactive </li></ul><ul><li>Keep it fresh </li></ul>
    18. 23. <ul><li>www.facebook.com/enchantment </li></ul>
    19. 24. Top 10 brands in Norway on Facebook <ul><li>Source: www.socialbakers.com </li></ul>
    20. 25. NextGenTel
    21. 26. <ul><li>See facebook.com/marismith </li></ul><ul><ul><li>BIG APPS List! </li></ul></ul>
    22. 27. <ul><li>Networked Blogs </li></ul><ul><ul><li>Import blog posts but don’t post to wall </li></ul></ul><ul><li>Twitter app </li></ul><ul><ul><li>Involver </li></ul></ul><ul><li>Selective Twitter app </li></ul><ul><li>Vpype – live video broadcasting </li></ul><ul><li>SlideShare </li></ul><ul><li>See: http://bit.ly/75fbapps </li></ul>
    23. 28. <ul><li>Five latest uploaded or tagged photos </li></ul><ul><li>Doesn’t include fan photos </li></ul><ul><li>Include CTAs on your images! </li></ul><ul><li>970x680 – leave a margin </li></ul>
    24. 29. <ul><li>Yours + “OPC: Other People’s Content” </li></ul><ul><li>50/50 </li></ul>
    25. 30. <ul><li>What to post: </li></ul><ul><ul><li>Short, easily applied tips </li></ul></ul><ul><ul><li>Questions </li></ul></ul><ul><ul><li>Invitation to ask Questions </li></ul></ul><ul><ul><li>How-to tutorials </li></ul></ul><ul><ul><li>Polls </li></ul></ul><ul><ul><li>Quotes </li></ul></ul>
    26. 31. <ul><li>Blog subscriptions </li></ul><ul><ul><li>Technorati.com </li></ul></ul><ul><li>Ezine subscriptions </li></ul><ul><li>EzineArticles.com </li></ul><ul><li>AllTop.com </li></ul><ul><li>SmartBrief.com </li></ul><ul><li>TweetMeme.com </li></ul><ul><li>Google Alerts </li></ul><ul><li>Facebook Friend (Fan Page) Lists </li></ul><ul><li>Twitter Lists </li></ul>
    27. 32. <ul><li>“ The more similar we are, the more invisible we become.” </li></ul><ul><ul><li>David Tyreman </li></ul></ul>
    28. 33. <ul><li>As much as 90% of Facebook users do not return to the fan page once they click the Like button… </li></ul><ul><li>… they only see and interact with content in the News Feed! </li></ul>NEWSFLASH!
    29. 34. NFO: News Feed Optimization
    30. 35. <ul><li>Facebook Ads </li></ul><ul><li>“ Think outside Facebook!” </li></ul><ul><ul><li>Twitter, LinkedIn </li></ul></ul><ul><ul><li>Your blog and ezine </li></ul></ul><ul><ul><li>Offline </li></ul></ul><ul><ul><li>Print media </li></ul></ul><ul><li>“ Radical Strategic Visibility” </li></ul><ul><li>http://bit.ly/21waysfb </li></ul>
    31. 36. <ul><li>www.facebook.com/brandpermissions </li></ul>Print media & signage
    32. 37. <ul><li>www.facebook.com/charlotterusse </li></ul>Storefront display
    33. 38. <ul><li>The most targeted traffic your money can buy </li></ul>Facebook ads
    34. 40. <ul><li>Like button, Like box, Comments plugin </li></ul><ul><li>Wibiya toolbar www.wibiya.com </li></ul>LIKE at every opportunity!
    35. 42. <ul><ul><li>Non-fans land on a unique tab </li></ul></ul><ul><ul><li>Wall tab shows Posts by page and fans </li></ul></ul><ul><ul><li>Wall posts turned on (posts, photos, videos, links) </li></ul></ul><ul><ul><li>Prompt commenting </li></ul></ul><ul><ul><li>Personalized </li></ul></ul><ul><ul><li>Relevant content </li></ul></ul><ul><ul><li>Variety of content </li></ul></ul><ul><ul><li>Daily updates </li></ul></ul>
    36. 45. <ul><li>FIRST build tons of value, social equity </li></ul><ul><li>Space out your offers </li></ul><ul><li>Clear CTAs </li></ul><ul><li>Make it really easy for people to buy from you! </li></ul>
    37. 46. <ul><li>eCommerce apps: payvment, ecwid </li></ul>Fcommerce - Shopping on Facebook
    38. 49. <ul><li>Unsubscribes (Hides) </li></ul><ul><ul><li>Insights > Interactions > Daily Story Feedback = purple graph </li></ul></ul><ul><li>Unlikes </li></ul><ul><ul><li>Insights > Users > third chart down = New Likes/Unlikes </li></ul></ul>
    39. 51. <ul><li>Community manager(s) </li></ul><ul><li>Training </li></ul><ul><li>Resources </li></ul><ul><li>Fan page company policy </li></ul><ul><li>Revisit objective(s) of your fan page </li></ul>
    40. 53. Write on Mari’s Facebook wall: www.facebook.com/marismith Tweet Mari: @ marismith Subscribe to Mari’s blog: www.marismith.com

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