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Effective Personal Branding

In the new world of business information flowing “outside in” instead of “inside out,” every entrepreneur or small business has to pay attention to not only the information on their own website but also the information on the internet. Searching for yourself on Google is no longer narcissistic, but a business requirement.
Are you paying attention to buzz about you and are you going to be “liked” “poked” or “buzzed”? Where do you start? How much time do you spend and is building a new media “you” this really worth it?
Drawn from his career as a chef to his role as a new media expert, Shashi has the answers. This session may be the final straw that breaks your resistance to open your profiles and let the world know why you and your business rocks – maybe all in 140 characters!

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Effective Personal Branding

  1. 1. Shashi Bellamkonda Social Media Swami Effective Personal Branding #wv2010 @netsolcares
  2. 2. My Story :Once upon a time
  3. 3. Thank you all for coming
  4. 4. Today Thank you kk Social Media Swami for http://www.NetworkSolutions.com Thank you @kk
  5. 5. Media has changed
  6. 6. The internet has surpassed newspapers and radio in popularity <ul><li>92%) use multiple platforms  </li></ul><ul><li>33% access news on their cell phones. </li></ul><ul><li>28% of internet users have customized their home page  </li></ul><ul><li>37% of internet users have contributed to the creation of news </li></ul>http://www.pewinternet.org/Reports/2010/Online-News/Summary-of-Findings.aspx?r=1
  7. 7. Strangers shape your brand reputation Word of Mouth has become Word of Mouse
  8. 8. Customers demand transparency This guy wants to make sure the book and the DVD are saying the same thing
  9. 9. Brand
  10. 10. The Brand Called You <ul><li>A Brand is a promise to the value you receive </li></ul>Source : http://www.fastcompany.com/magazine/10/brandyou.html - Tom Peters Pic courtesy Pieter http://www.flickr.com/photos/pietel/1996312657/
  11. 11. Online Branding <ul><li>Be memorable </li></ul><ul><li>Transfer your real world reputation into the online world. </li></ul><ul><li>A strong personal brand is a mix of reputation, trust, attention, and execution </li></ul>Thank you @ChrisBrogan
  12. 12. Do you know him ?
  13. 13. Never used a computer – Yet his brand exists online
  14. 14. Recipe for your personal brand <ul><li>Clients, customer, community opinion </li></ul><ul><li>Your expertise and thought leadership </li></ul><ul><li>Visibility of your personal brand </li></ul><ul><li>Carving your unique style </li></ul><ul><li>Standing out from the crowd </li></ul><ul><li>Reputation and Credibility </li></ul>
  15. 15. Define your brand <ul><li>Memorable Name </li></ul><ul><li>Domain Name </li></ul><ul><li>Brand identity </li></ul><ul><ul><li>Logo </li></ul></ul><ul><ul><li>Web Site </li></ul></ul><ul><ul><li>Business card </li></ul></ul><ul><li>Social Web Presence </li></ul>Still using Hotguy32@somexxx.com as your business email?
  16. 16. 10 Rules for Killer Business Cards <ul><li>Tell me what you do quickly. </li></ul><ul><li>Include the ways you want to be contacted. </li></ul><ul><li>Don’t use your personal e-mail address. </li></ul><ul><li>Be social. </li></ul><ul><li>You can be cool, but be relevant to your audience. </li></ul><ul><li>Business cards make great promos BUT Promos don’t make great business cards. </li></ul><ul><li>Make it scannable. </li></ul><ul><li>Have an area on the card to write a note. </li></ul><ul><li>Avoid glossy or weird materials. </li></ul><ul><li>Use a professional printer. No, your LaserJet does NOT count . </li></ul>Source: http:// Slideshare.net/stevenfisher
  17. 18. 6 step brand building <ul><li>Perception </li></ul><ul><li>Listen/feedback </li></ul><ul><li>How can I help people talk about me </li></ul><ul><li>How can I help ? Do you one better </li></ul><ul><li>Promote others to promote yourself </li></ul><ul><li>Make it easy for your brand followers to give you their money </li></ul>
  18. 19. Measure what you care about <ul><li>Customer satisfaction </li></ul><ul><li>Traffic to your website </li></ul><ul><li>New customers </li></ul><ul><li>Facebook community </li></ul><ul><li>Blog comments/ subscriptions </li></ul><ul><li>Search results </li></ul>
  19. 20. First steps
  20. 21. Listening Tools : Who is talking <ul><ul><li>Search Results </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Friendfeed </li></ul></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><li>BackType </li></ul></ul><ul><ul><li>SM2 by Techrigy.com </li></ul></ul><ul><ul><li>Radian 6 </li></ul></ul>
  21. 22. Use Google Alerts as a business intelligence tool <ul><li>Get alerted to conversations about your product </li></ul><ul><li>Trends and competition </li></ul><ul><li>Tip : Use Google alerts to get content ideas </li></ul>
  22. 23. Do you control your search results 1 2 6 3 4 5 Concentrate on developing your top results
  23. 24. Expertise and thought leadership <ul><ul><li>Join Communities </li></ul></ul><ul><ul><li>Comment on Blogs </li></ul></ul><ul><ul><li>Answer Questions </li></ul></ul><ul><ul><li>Thank reviewers of your business </li></ul></ul><ul><li>Show your expertise </li></ul><ul><li>Appear in search </li></ul><ul><li>Traffic back to your business </li></ul>
  24. 25. Visibility :Become a publisher – Create content <ul><ul><li>Website </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Microblogs </li></ul></ul><ul><ul><li>Guest posts </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Communities </li></ul></ul><ul><ul><li>Social Media Press Release </li></ul></ul><ul><ul><li>Multi- Media </li></ul></ul><ul><li>Share your content </li></ul><ul><li>Link to other web sites </li></ul>
  25. 26. Contribute <ul><li>Tell your story </li></ul><ul><li>Make videos of your expertise </li></ul><ul><li>Talk about your employees </li></ul><ul><li>Share exciting events/news </li></ul>Rohit Bhargava’s says in “ Personality Not included” to follow UAT formula – UNIQUE, AUTHENTIC, TALKABLE
  26. 27. Once you have a web presence your business is global <ul><li>Web searches for a local business </li></ul><ul><li>Searches on Maps </li></ul>Meet up today here at 8.30 p.m
  27. 28. Blogging: Tell your story
  28. 29. Share your happy moments
  29. 30. If chips can have their own page so can you!
  30. 31. Facebook Profile Page <ul><li>Add a newsletter sign up widget </li></ul><ul><li>Give special Facebook offers </li></ul><ul><li>Ask for feedback </li></ul><ul><li>Ask website visitors to become your Facebook fan </li></ul><ul><li>Encourage customers to join </li></ul>
  31. 32. LinkedIn Profile Answers Groups
  32. 33. Videos : Tell your Story New embed videos into Slideshare NEW Kodak Zi8 HD Pocket Video Camera 
  33. 34. Podcasts & Your Own Radio Shows Flickr photo Josh Bancroft   http://www.flickr.com/photos/joshb/30440518/sizes/o/
  34. 35. Photos- Flickr Tip : Your raving fans may be telling your story in pictures
  35. 36. Social Media press release
  36. 37. Document sharing Sites <ul><li>Docstoc – http://www.docstoc.com </li></ul><ul><li>Slide Share – http://www.Slideshare.net </li></ul><ul><li>Scribd - http://www.Scribd.com </li></ul>Tip : Track visitors from these sites. Add custom offers to these documents
  37. 38. Build online relationships offline
  38. 39. Offline Networking <ul><li>Conferences </li></ul><ul><li>Local meetups </li></ul><ul><ul><li>Meetup.com </li></ul></ul><ul><ul><li>Upcoming,org </li></ul></ul><ul><li>Create your own local event </li></ul>
  39. 40. BusinessWeek 2009 Top 10 brands http://www.businessweek.com/interactive_reports/best_global_brands_2009.html
  40. 41. Top Brands top of mind in my network Coke is common in all the answers
  41. 42. You may even require rebranding <ul><li>Carefully curate your content </li></ul><ul><li>Use the mom rule </li></ul><ul><li>Your alerts will tell you tell you about new content </li></ul>Removed the pic of drunk young man to give him a chance to rebrand. I just used the keyword “drunk” in the Flickr.com search box
  42. 43. Your Personal Branding Plan <ul><ul><li>Setup Alerts </li></ul></ul><ul><ul><li>Join and setup profiles in 3 social networks </li></ul></ul><ul><ul><li>15-20 minutes a day tracing the alerts and responding </li></ul></ul><ul><ul><li>Choose 3 blogs on your field to read and comment </li></ul></ul><ul><ul><li>Converse, don’t sell </li></ul></ul><ul><ul><li>Answer questions and become an expert in your niche on LinkedIn </li></ul></ul><ul><ul><li>2 hours a week - Learn and write about the products you promote </li></ul></ul><ul><ul><li>Measure your efforts </li></ul></ul><ul><ul><ul><li>How many times were you mentioned </li></ul></ul></ul><ul><ul><ul><li>How many people read your posts </li></ul></ul></ul><ul><ul><ul><li>Inbounds links </li></ul></ul></ul><ul><ul><ul><li>Are your customers evangelizing </li></ul></ul></ul><ul><ul><li>Attend one local event a month </li></ul></ul><ul><ul><li>Ask for help from the community if you need it </li></ul></ul>
  43. 44. Tactical Steps <ul><ul><li>Claim your business on Yelp </li></ul></ul><ul><ul><li>Encourage customers to review you on social networking sites </li></ul></ul><ul><ul><li>Integrate Social Media components to your website </li></ul></ul><ul><ul><li>Thank reviewers </li></ul></ul><ul><ul><li>Special offers for Fans </li></ul></ul><ul><ul><li>Add social media to your marketing plan </li></ul></ul>
  44. 45. Final Thoughts <ul><li>Listen first </li></ul><ul><li>Conversation, not publishing or broadcasting </li></ul><ul><li>Be a useful conversationalist </li></ul><ul><li>Build relationships - one at a time </li></ul><ul><li>Take a Leap of Faith and Jump In! </li></ul>http://www.flickr.com/photos/fwp-dawson/2821182851/ Photo Courtesy Fred Dawson on Flickr freds-take-on-the-world.blogspot.com /
  45. 46. Proud to be a sponsor of WebVisions
  46. 47. Questions ? <ul><li>Shashi Bellamkonda [email_address] </li></ul><ul><li>Twitter: @shashib </li></ul><ul><li>Small Business Success Index : http://www.GrowSmartBusiness.com </li></ul><ul><li>Network Solutions Blog : http://blog.networksolutions.com </li></ul><ul><li>Unintentional Entrepreneurs : http:// www.UnintentionalEntrepreneur.com </li></ul><ul><li>Gen Y Blog : http:// www.WhatsNextGenY.com </li></ul><ul><li>Women Entrepreneurs : http://www.WomenGrowBusiness.com </li></ul><ul><li>Personal Blogs: </li></ul><ul><ul><li>Technology & Social Media: http://www.shashi.name </li></ul></ul><ul><ul><li>Digital Thoughts: http://readythoughts.blogspot.com </li></ul></ul><ul><ul><li>Restaurant Reviews: http://www.carryoncurry.com </li></ul></ul>

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    Jan. 2, 2013

In the new world of business information flowing “outside in” instead of “inside out,” every entrepreneur or small business has to pay attention to not only the information on their own website but also the information on the internet. Searching for yourself on Google is no longer narcissistic, but a business requirement. Are you paying attention to buzz about you and are you going to be “liked” “poked” or “buzzed”? Where do you start? How much time do you spend and is building a new media “you” this really worth it? Drawn from his career as a chef to his role as a new media expert, Shashi has the answers. This session may be the final straw that breaks your resistance to open your profiles and let the world know why you and your business rocks – maybe all in 140 characters!

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