This document provides tips for creating effective Facebook videos from Mari Smith. It outlines 5 keys to thumb-stopping Facebook videos: 1) use vibrant visuals, 2) tell a story, 3) include text, 4) add your logo/branding, and 5) select music. Video performs better than other formats on Facebook, with square videos getting the most engagement. The document encourages including captions and designing videos that can be watched without sound. It also promotes using Facebook ads to amplify the reach of videos.
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How To Get Started With Facebook Video Advertising Lesson #1 of 3 - Mari Smith and Animoto
1. @marismith @animoto
How To Get Started With
Facebook Video Advertising
by Mari Smith
1
Video #1 of 3
5 Keys for Creating Thumb-Stopping Facebook Videos
2. @marismith @animoto
Emoji bio - Greetings, Friends!
• “Queen of Facebook”
• Hired by Facebook
• Globetrotting speaker
• Brand Ambassador
• Care deeply about my peeps
• Overnight success, 10 years in the making
• Funny accent
2
Mari Smith
3. @marismith @animoto
Organic = 1-3%
But, VIDEO = ‘mega trend’ on Facebook
Facebook favoring longer video
3
Reach on Facebook?
6. @marismith @animoto 6
96% of consumers
find videos helpful
when making
purchase decisions.
~Animoto
4x as many
consumers would
rather watch a video
about a product than
read about it.
10. @marismith @animoto
Design for sound off
Include some text (<20%)
Animoto templates
Add captions
Facebook captions generator
YouTube captions generator
Transcription service, e.g. rev.com
10
#3 – Include Text
11. @marismith @animoto
On desktop, tap the down arrow top left
Select ‘Edit Post’
Click ‘Captions’
Click ‘Generate’
Or, Upload SRT File
Mycaptions.en_US.srt
11
Adding captions
15. @marismith @animoto
Great Video (Ads):
Quality from the first frame
Authentic
High energy, entertaining
Evoke emotion
Personal, relatable
Useful
Designed for sound off
Add lower third highlights
Add captions (SRT file)
17. @marismith @animoto 17
It’s Hip to be SQUARE
Square performs better on Facebook
&Instagram
Square gets +28% more video views than
landscape
Square (1:1) get more likes & shares than
landscape (16:9)
Square takes up 78% more screen space
than landscape
Square videos have a +67% higher view
completion rate
People gaze 5X longer at video than at
static content on FB& IG.
19. @marismith @animoto 19
5 Keys Summary
1. Use vibrant visuals
2. Tell a story
3. Include text
4. Add your logo/branding
5. Select music
20. @marismith @animoto
Facebook Video Workshop
20
Facebook: @marismith
Twitter: @marismith
Instagram: @mari_smith
LinkedIn: marismith
Web: marismith.com
Video #1 of 3
5 Keys for Creating Thumb-Stopping Facebook Videos
Video #2 of 3
How To Amplify Your Video Reach with Facebook Ads
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