Es2011 soc med

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Es2011 soc med

  1. 1. Social Media<br />DRAFT<br />3.11.12<br />Why You Must Engage<br />
  2. 2. Social Media<br />Today’s Presentation includes:<br />Kevin Corbett, Sr. Manager <br /> MLB Advanced Media<br />Marni Landes, Social Media & Community Mgr., Goldstar<br />Matt Tomaszewicz, Co-Founder, Thrillcall<br />Barry Berkowitz, VP Digital Marketing Solutions, Infogroup Interactive<br />
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  5. 5. Mobile’s Expansion<br />
  6. 6. Does Infogroup have any stats to share on trends using mobile and social?<br />Would you like to share any findings here & why they are looking at mobile formats for email and integrating social, etc.?<br />
  7. 7. Social Media<br />Social Media presents exciting ways to:<br />Build brands<br />Engage consumers<br />Build relationships<br />Increases page rank on search engines<br />
  8. 8. Circle of Trust<br />
  9. 9. The Circle of Trust<br />
  10. 10.
  11. 11. “Likenomics”<br />
  12. 12. Teen Sex<br />
  13. 13. Making Connections<br />
  14. 14. Trend: How People Are Sharing<br />Source: ShareThis 2009<br />
  15. 15. Response Rates When People Share<br />
  16. 16. Barry Berkowitz of Infogroup will speak to how they are using email and social media to drive engagement and measurable results.<br />Please show examples<br />
  17. 17. The Age to Engage<br />Marni (Goldstar and Kevin (MLBAM) are going to share some examples of how they’ve successfully engaged their following.<br />
  18. 18. What does this look like to you?<br />
  19. 19. I went skydiving to promote iFly indoor skydiving<br />
  20. 20.
  21. 21. Authentic<br />I rode a really scary roller coaster to promote Six Flags.<br />
  22. 22. Efficient<br />A Medieval Times Knight rode his horse through our parking lot and then battled an enemy knight in front of our office entrance<br />
  23. 23. Driving Engagement<br />Examples from MLB Advanced Media and their teams <br />
  24. 24. Content Filter<br />Ask yourself if what you’re about to post fulfills one of these 8 human needs:<br /><ul><li>Love
  25. 25. Self-expression
  26. 26. Sharing Opinions
  27. 27. Showing Off
  28. 28. Fun/Escapism/Humor
  29. 29. Memories & Nostalgia
  30. 30. Making Money
  31. 31. Competition & Gaming</li></li></ul><li>Content Considerations<br />ADD VALUE! Implement programs with your consumer in mind! <br />Be transparent - Listen to what is being posted<br />Join the conversation and engage<br />Ask questions, take polls, show you care<br />Be consistent and follow through<br />Be receptive to change<br />Surprise and delight your customers!<br />
  32. 32. 70 – 20 – 10<br />Rule<br />Matt<br />
  33. 33. #1 – Use Online Communities for PR<br />
  34. 34. Word of Mouth on Steroids<br />
  35. 35. #2<br />Focus on Facebook<br />
  36. 36. #2. Focus on Facebook<br />
  37. 37.
  38. 38.
  39. 39.
  40. 40. Kevin to show samples from teams<br />
  41. 41. Facebook: Show Me The Tickets<br />
  42. 42. Facebook: Group Singing!<br />
  43. 43. Facebook: Caption Contests<br />
  44. 44. Facebook: Goldstanagram Game<br />
  45. 45. Facebook: Polls<br />
  46. 46. Facebook: New Site Features<br />
  47. 47. Facebook: Tabs/Apps<br />
  48. 48. Free Stuff!<br />
  49. 49.
  50. 50. #3. Use Twitter to share great content<br />Can we show MLB example?<br />
  51. 51. For broadcasting<br />Can we show MLB examples here?<br />
  52. 52. Other MLB examples?<br />
  53. 53. Twitter Teases<br />
  54. 54. Twitter Responsiveness<br />
  55. 55. Twitter RSS Feeds<br />
  56. 56. For broadcasting<br />KEVIN – CAN WE TALK ABOUT MLBAM’S TEAMS AND WHAT THEY ARE DOING?<br />
  57. 57. #4. Listen<br />Dave Carroll’s video has over 9 million views on Youtube<br />
  58. 58. Tools like HootSuite , Tweetdeck and Google Alerts make listening easy<br />Does MLBAM have samples of how they listen ?<br />
  59. 59. #5. Use Social-only Exclusives<br />Does MLBAM have samples of offers dedicated to social media?<br />
  60. 60. #6. Leverage Linking Strategies<br />Promote cross-linking:<br />Your website<br />Email Campaigns<br />Facebook page<br />Blog<br />Twitter feed<br />Email signature, etc.<br />
  61. 61. #7. Leverage Off-line Marketing Opportunities<br />Encourage people to follow you via:<br />Advertisements<br />Signage<br />Promotions<br />Use QR codes for quick links<br />
  62. 62. #8. Have a Response Plan<br />Take reasonable action to fix issue and let customer know action taken<br />Negative<br />Positive<br />Yes<br />Yes<br />No<br />Assess the message<br />Evaluate the purpose<br />Do you want to respond?<br />Does customer need/deserve more info?<br />Unhappy Customer?<br />No Response<br />Yes<br />Are the facts correct?<br />Gently correct the facts<br />Yes<br />No<br />No<br />No<br />Can you add value?<br />DedicatedComplainer?<br />Are the facts correct?<br />Yes<br />Yes<br />No<br />No<br />Yes<br />Respond in kind & share<br />Thank the person<br />Comedian Want-to-Be?<br />Explain what is being done to correct the issue.<br />Is the problem being fixed?<br />Yes<br />No<br />Yes<br />Let post stand and monitor.<br />
  63. 63.
  64. 64. #9. Social Media Calendar<br />
  65. 65. Matt to Show the Nucleus tool using screen shots<br />
  66. 66. YouTube Subscribers<br />
  67. 67. YouTube Optimization<br />
  68. 68. #10. Measure<br />2010 Social Media Results Poll<br />
  69. 69. So how do you measure all this?How do you prove it’s a worthwhile investment?<br />
  70. 70. Facebook Metrics<br />New Fans Growth Rate<br />Average Interactions per Post<br />Percent Fan Base Engaged<br />
  71. 71. Facebook: New Fans Growth Rate<br />
  72. 72. Facebook: Avg Interactions per Post<br />
  73. 73. Facebook: % Fan Base Engaged<br />
  74. 74. Set Some Goals!<br />New Fans Growth Rate<br />Average Interactions per Post<br />Percent Fan Base Engaged<br />
  75. 75.
  76. 76. Top 10 Social Media List<br />Use online communities for PR<br />Focus on Facebook<br />Use Twitter as a well rounded tool<br />Listen to what consumers are saying<br />Reward fans with ‘Social-only’ exclusives<br />Leverage linking your social media sites<br />Use offline marketing to drive social media<br />Have a response plan<br />Just do it. Use a social media schedule<br />Measure<br />It’s the Age to Engage.<br />
  77. 77. Advice for 2011<br />

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