FORWARD PROGRESS<br />Growing your business beyond the VISION<br />Top Five Techniques to Promote your Business using Face...
FORWARD PROGRESS<br />Growing your business beyond the VISION<br />Top Five Techniques to Promote your Business using Face...
FORWARD PROGRESS<br />Growing your business beyond the VISION<br />Top Five Techniques to Promote your Business using Face...
Using LinkedIn for New Business Development<br />Dean DeLisle<br /><ul><li>Founder and CEO of Forward Progress, Inc.
COO of OFI Holdings, Inc.
Train and Coach over 2,000 people a month
Trained and Coached over  35,000 in Social Network Skills
Over 28 years in Business Coaching, Consulting and Training
Call Center, Internet, eMarketing, Event Management,
Lead Generation, Web Seminars, eLearning, eSelling
Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead
Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, I...
Growing Numbers<br />Interesting Facebook Stats<br /><ul><li> Over 500 million active users
 50% of all active users log on to Facebook in any given day
 More than 35 million users update their status each day
 More than 60 million status updates posted each day
 More than 3 billion photos uploaded to the site each month
 More than 30 billion pieces of content (web links, news stories, 	blog posts, notes, photo albums, etc.) shared each day
 More than 3.5 million events created each month
 More than 3 million active Pages on Facebook
 More than 1.5 million local businesses have active Pages on 	Facebook
 More than 20 million people become fans of Pages each day
 Pages have created more than 5.3 billion fans </li></li></ul><li>Growing Numbers<br />Interesting Facebook Stats<br /><ul...
Average user sends 8 friend requests per month
Average user spends an average 15 hours and 33 minutes on Facebook per month
Average user visits the site 40 times per month
Average user spends an 23 minutes (23:20 to be precise) on each visit
Average user is connected to 80 community pages, groups and events
Average user creates 90 pieces of content each month
200 million people access Facebook via a mobile device each day
More than 30 billion pieces of content are shared each day
Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users
Facebook generates a staggering 770 billion page views per month</li></li></ul><li>Growing Numbers<br />
Growing Numbers<br />
Growing Numbers<br />
Business Features<br />Integration<br />
Tactical Business Strategy<br />Lets get social…….<br />
Social Networks You Already Know<br /><ul><li> You
 Your Business
 CityCountry Clubs
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Top Five Techniques to Promote your Business using Facebook - Next Generation

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Top Five Techniques to Promote your Business using Facebook - Next Generation

  1. 1. FORWARD PROGRESS<br />Growing your business beyond the VISION<br />Top Five Techniques to Promote your Business using Facebook<br />Next Generation<br />Class Starts in Less Than 30 MIN<br />
  2. 2. FORWARD PROGRESS<br />Growing your business beyond the VISION<br />Top Five Techniques to Promote your Business using Facebook<br />Next Generation<br />Class Starts in Less Than 15 MIN<br />
  3. 3. FORWARD PROGRESS<br />Growing your business beyond the VISION<br />Top Five Techniques to Promote your Business using Facebook<br />Next Generation<br />
  4. 4. Using LinkedIn for New Business Development<br />Dean DeLisle<br /><ul><li>Founder and CEO of Forward Progress, Inc.
  5. 5. COO of OFI Holdings, Inc.
  6. 6. Train and Coach over 2,000 people a month
  7. 7. Trained and Coached over 35,000 in Social Network Skills
  8. 8. Over 28 years in Business Coaching, Consulting and Training
  9. 9. Call Center, Internet, eMarketing, Event Management,
  10. 10. Lead Generation, Web Seminars, eLearning, eSelling
  11. 11. Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead
  12. 12. Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..</li></li></ul><li>Today’s Game Plan<br />Cool Ideas<br />Building your fan base<br />Advanced engagement techniques<br />Pay per click ads<br />Measuring progress<br />
  13. 13. Growing Numbers<br />Interesting Facebook Stats<br /><ul><li> Over 500 million active users
  14. 14. 50% of all active users log on to Facebook in any given day
  15. 15. More than 35 million users update their status each day
  16. 16. More than 60 million status updates posted each day
  17. 17. More than 3 billion photos uploaded to the site each month
  18. 18. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each day
  19. 19. More than 3.5 million events created each month
  20. 20. More than 3 million active Pages on Facebook
  21. 21. More than 1.5 million local businesses have active Pages on Facebook
  22. 22. More than 20 million people become fans of Pages each day
  23. 23. Pages have created more than 5.3 billion fans </li></li></ul><li>Growing Numbers<br />Interesting Facebook Stats<br /><ul><li>Average user has 130 friends on the site
  24. 24. Average user sends 8 friend requests per month
  25. 25. Average user spends an average 15 hours and 33 minutes on Facebook per month
  26. 26. Average user visits the site 40 times per month
  27. 27. Average user spends an 23 minutes (23:20 to be precise) on each visit
  28. 28. Average user is connected to 80 community pages, groups and events
  29. 29. Average user creates 90 pieces of content each month
  30. 30. 200 million people access Facebook via a mobile device each day
  31. 31. More than 30 billion pieces of content are shared each day
  32. 32. Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users
  33. 33. Facebook generates a staggering 770 billion page views per month</li></li></ul><li>Growing Numbers<br />
  34. 34. Growing Numbers<br />
  35. 35. Growing Numbers<br />
  36. 36. Business Features<br />Integration<br />
  37. 37. Tactical Business Strategy<br />Lets get social…….<br />
  38. 38. Social Networks You Already Know<br /><ul><li> You
  39. 39. Your Business
  40. 40. CityCountry Clubs
  41. 41. Chambers
  42. 42. Industry Clubs
  43. 43. Organizations
  44. 44. Charities
  45. 45. ReligiousHealth
  46. 46. Network Groups</li></li></ul><li>Why Do “Traditional”Social Networks Work?<br /><ul><li> Trusted Colleagues
  47. 47. Like-minded People hanging out
  48. 48. Similar Friends and Associations
  49. 49. You have more “Things” in common
  50. 50. Similar “Beliefs”
  51. 51. Recommended “IN”</li></li></ul><li>Dean<br />Sue<br />Pat<br />Mark<br />How Many Contacts and eMailsDoes Your Company Have?<br /><ul><li>That Know YOU?
  52. 52. That Trust YOU?
  53. 53. That have done “Business” with YOU?
  54. 54. That would recommend YOU?</li></ul>On Average<br />1 = 17,000<br />
  55. 55. What is a Facebook Page?<br />A Facebook Page is a public profile that enables you to share your business, services and products with Facebook users. <br />
  56. 56. What is a Facebook PageVS. a Group<br /><ul><li>Pages also allow people to maintain a personal-professional distinction on Facebook. If you're a group admin, your name will appear on that group, while Pages will never display their admins' names.
  57. 57. When you take actions on your group, such as posting on your group's wall, these actions will appear to come from you as an individual. However, if you post or take other actions on a Page you own, it will appear to come from the Page.</li></li></ul><li>What is a Facebook Page?<br />When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends. <br />
  58. 58. How to Prepare<br />Commit to make it useful and engaging<br />What will turn your Facebook fans into paying customers, and vice versa? <br /><ul><li>If you are a local business, detailed info like address and store hours will help.
  59. 59. If you're a doing events, adding videos is key.
  60. 60. If you're a brand or product, photos of your offering and hyperlinks to independent reviews will make an impact – OR ADD VALUE!
  61. 61. Gather what you've got handy—and you can always add more later. </li></li></ul><li>How to Prepare<br />Gather Photos<br />You'll be able to upload an unlimited number of photos. The most important is the profile picture that Facebook users will see (as a thumbnail) in News Feed when their friends interact with you. <br />A logo, storefront, or group photo may work well. Make sure the image is still clear when reduced to thumbnail size. <br />
  62. 62. How to Prepare<br />Relevant Content Inventory<br />Checklist of what you can use:<br /><ul><li>Videos
  63. 63. Photos
  64. 64. Audio
  65. 65. Articles
  66. 66. White Papers
  67. 67. Power Point Slides
  68. 68. Brochures
  69. 69. Blog Posts
  70. 70. eBooks
  71. 71. Relevant Links <2 ways></li></li></ul><li>New: Place & Page Merge<br /><ul><li>Exclusive content
  72. 72. Reward your loyal fans
  73. 73. Relevant commenting
  74. 74. Addressing less than positive comments
  75. 75. Events</li></li></ul><li>Mobile Apps for Location-Based<br /><ul><li>Exclusive content
  76. 76. Reward your loyal fans
  77. 77. Relevant commenting
  78. 78. Addressing less than positive comments
  79. 79. Events</li></li></ul><li>Suggest to Friends<br />
  80. 80. Business Applications<br /><ul><li>Networked Blogs
  81. 81. Slideshare</li></li></ul><li>Useful Applications<br /><ul><li>Networked Blogs
  82. 82. Slideshare
  83. 83. Social Oomph
  84. 84. iFrames, FBML
  85. 85. Constant Contact, MailChamp, Email Integration
  86. 86. Eventbrite</li></li></ul><li>Reward Fans with Benefits<br />
  87. 87. Comment/Engage<br />
  88. 88. Be Active<br />
  89. 89. Pay Per Click Vs. Pay Per Impression (CPM)<br /><ul><li>Scalable for any budget
  90. 90. Ability to target geographically, demographically, key words
  91. 91. Don’t pay to advertise to your fans
  92. 92. Target friends of fans, built in recommendation
  93. 93. Test & measure different versions</li></li></ul><li>Where Do Ads Appear?<br />
  94. 94. Create an Ad<br />
  95. 95. Advertising Reports<br />
  96. 96. Insights: Measure<br />
  97. 97. Plan Your Work,Work Your Plan<br />
  98. 98. Have a plan – to “Launch”<br />
  99. 99. Have a plan – to “Work It”!<br />
  100. 100. Upcoming Coaching Programs<br />Facebook - Business Building and Lead Generation<br />LinkedIn - Sales Techniques – 4 Weeks of Coaching<br />WordPress – How to use a Blog to Build Business<br />Online, Convenient and Replays are available!<br />We have custom coaching and training programs*<br />
  101. 101. Upcoming Class<br />Facebook Business Page Setup and Promotion Techniques - 2 Class Series - ALL NEW! <br />Thursday, July 21, 2011 at 2:00 PM (Central Time)<br />$99 - 2 – Sessions - Review – Recorded & Live<br />All Videos and Materials Included<br /> www.facebooksummer.eventbrite.com<br />
  102. 102. Contact Us<br />Connect WITH Us!<br />dean@forwardprogress.net<br /> TWITTER: www.twitter.com/deandelisle<br /> FACEBOOK: www.Facebook.com/deandelisle/<br /> FAN PAGE: www.Facebook.com/ForwardProgress <br /> LINKEDIN: www.linkedin.com/in/deandelisle<br />Call (877) 592-6224<br />www.ForwardProgress.NET<br />

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