Advanced Facebook Marketing Seminar


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Updated notes and links for the Jonesboro, Arkansas small businesses that attended the ASU Small Business and Technology Development Center's Advanced Facebook Marketing Workshop Tuesday, September 20th

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Advanced Facebook Marketing Seminar

  1. 1. Advanced Facebook Taking a closer look at Facebook for Business Abbi Siler [email_address]
  2. 2. Facebook Terminology <ul><li>Profiles vs. Pages </li></ul><ul><li>Profiles are for people. </li></ul><ul><li>Pages are for business. </li></ul><ul><li>Friends vs. Fans </li></ul><ul><li>Friends are for profiles. </li></ul><ul><li>Fans are for pages. </li></ul><ul><li>Wall, Info, News Feed, Insights, </li></ul><ul><li>Places, & Tags. </li></ul>?
  3. 3. Facebook Details <ul><li>150,561,820 users in the US. </li></ul><ul><li>1,320,980 users in the state of Arkansas. </li></ul><ul><li>108,200 users within 50 miles of Jonesboro. </li></ul><ul><li>A simple Facebook Icon alerts visitors to your website of your presence on Facebook. </li></ul><ul><li>Custom Landing Tabs – a splash page for your Facebook Page that directs traffic back to your website or specific link. </li></ul><ul><li>Blogs – great way to promote your website on your Facebook page & cross promote your latest news, specials, or information. </li></ul><ul><li>Social Plugins – “Like” button, Facebook Comments or News Feed (this is a bit technical but can be done!) </li></ul><ul><li>*Data reflected as of 6/14/2011. </li></ul>
  4. 4. First WHY Are you on Facebook? <ul><li>SHOOT…AIM…READY! </li></ul><ul><li>WHAT IS YOUR PURPOSE? </li></ul><ul><ul><li>Generate Sales? </li></ul></ul><ul><ul><li>Generate Leads? </li></ul></ul><ul><ul><li>Generate Support? </li></ul></ul><ul><li>WHO IS YOUR TARGET MARKET? </li></ul>
  5. 5. Herb’s Rule of Marketing Online <ul><li>Everyone has IADD </li></ul><ul><li>Everyone is Lazy </li></ul><ul><ul><li>90% Video over Text </li></ul></ul><ul><ul><li>90% Fans never come back to Your Page </li></ul></ul><ul><ul><li>Keep it short and Sweet </li></ul></ul><ul><ul><li>Title MUST Grab Attention </li></ul></ul><ul><li>NEVER, EVER FORGET: WIIFM! </li></ul><ul><ul><li>FEAR </li></ul></ul><ul><ul><li>GREED </li></ul></ul>
  6. 6. WHY YOU FAN A PAGE <ul><li>Exact Target </li></ul><ul><ul><li>40% To Receive Discounts/Promotions </li></ul></ul><ul><ul><li>39% Show Support for the Company </li></ul></ul><ul><ul><li>36% To get FREEBIEs </li></ul></ul><ul><ul><li>-33% Updates on Products/Services </li></ul></ul><ul><ul><li>29% Fun or Entertainment </li></ul></ul><ul><ul><li>25% Exclusive Content </li></ul></ul>
  7. 7. Facebook Pages: Analysis
  8. 8. Facebook Pages: Insights <ul><li>  </li></ul><ul><ul><li>  Log-in to your Facebook Account. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Go to your business page. </li></ul></ul><ul><ul><li>Select Edit Page or View Insights on right side of page. </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  9. 9. Facebook Pages: Insights <ul><li>Don't just glance at this data- take a closer look & APPLY! </li></ul><ul><li>What's Your Demographic? </li></ul><ul><li>Who's interacting on your page? Males? Females? Both? </li></ul><ul><li>How old are they? </li></ul><ul><li>Where are they from? </li></ul><ul><li>Wh </li></ul><ul><li>These questions will help you understand how to address your fans/likers. Understanding your demographic helps you decide </li></ul><ul><li> what content to share. </li></ul><ul><li>Who's &quot;Liking&quot; Your Page? </li></ul><ul><li>The demographic of your fans may be different than those who actually interact. </li></ul><ul><li>  </li></ul><ul><li>This will help you deliver relevant info from your business. </li></ul>
  10. 10. Why Insights Matter Making effective decisions based on your page's data.
  11. 11. Facebook Pages: Insights <ul><ul><li>What is Post Quality? </li></ul></ul><ul><ul><ul><ul><li>How engaging your posts are during a set period of time. Post informational, educational & interactive content. </li></ul></ul></ul></ul><ul><ul><li>Engage Your Followers: </li></ul></ul><ul><ul><ul><ul><li>Use several different forms of media to engage your fans/likers. Anytime you create a video/radio commercial share it on your page! </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What is Media Consumption? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>When you post a video, audio clip, or photo album on your page Facebook monitors how many times people click, view and share this content on Facebook. </li></ul></ul></ul></ul>
  12. 12. Facebook Pages: Landing Tabs <ul><li>- Static FBML - Photobucket - Basic HTML/CSS - </li></ul>
  13. 13. Facebook Pages: Landing Tabs <ul><ul><li>First Impression </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Visual Engagement </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Promote Specials </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Contests </li></ul></ul><ul><ul><li>New Products </li></ul></ul><ul><li>Resources: </li></ul><ul><li>     -Basic HTML/CSS </li></ul><ul><ul><li>Static FBML Fact Sheet   </li></ul></ul><ul><ul><li>HTML Code Chart </li></ul></ul><ul><li>  </li></ul><ul><li>    -Photobucket </li></ul><ul><li>  </li></ul><ul><li>    - Static FBML </li></ul>
  14. 14. Landing Pages Options <ul><li>Pagemodo – Free Templates </li></ul><ul><ul><li> </li></ul></ul><ul><li>IWIPA – Free Templates </li></ul><ul><ul><li> </li></ul></ul><ul><li>Wildfire – No longer free but reasonable </li></ul><ul><ul><li> </li></ul></ul>
  15. 15. Facebook Vanity URL <ul><li> </li></ul>Short, Simple & Easy to Remember
  16. 16. Facebook Decal For Your Store Front!
  17. 17. Let’s Take A Break! Connect with me online! [email_address] Facebook: Abbi Siler Twitter: @abbisiler
  18. 18. Social Plugins: The Like Button <ul><li>The Like Button can be added to any website, simple as 1-2-3! </li></ul><ul><li>Along with the Social API—Any website can be open with Facebook! </li></ul><ul><li>You may need a developer to assist you. </li></ul><ul><li>Benefits: </li></ul><ul><li>- Brand Awareness </li></ul><ul><li>- Content Sharing </li></ul><ul><li>- Product Reviews </li></ul><ul><li>- Specials/Offers </li></ul><ul><li>(more accessible) </li></ul><ul><li>- Personal Interaction </li></ul><ul><li>- Social Referrals </li></ul>
  19. 19. Management Tools <ul><li>Hootsuite </li></ul><ul><li>Ninja Social </li></ul><ul><li>HyperAlerts </li></ul>
  20. 20. Facebook Community Pages <ul><li>Community Pages are a fairly unknown feature to Pages on Facebook that helps local business users. </li></ul><ul><li>Use your keywords: If you are are talking about services or events in your community, type the name of your town & city! </li></ul><ul><li>Facebook uses keywords: Jonesboro, Arkansas and creates a central hub that collects any status, event or news article submitted on Facebook about ‘Jonesboro, Arkansas.’ </li></ul><ul><li>Same goes for Business Names: You may have a Community Page created by Facebook about your company—to see search Facebook—they are also created if you list your Company as your employer in your personal profile on Facebook. </li></ul>
  21. 21. Facebook Events <ul><li>Promote Your BIG Event on Facebook! </li></ul><ul><li>Use your Facebook Page to create, share and invite people from your community to your event! </li></ul><ul><li>Update the fans of the page. </li></ul>INVITE CREATE SHARE
  22. 22. Facebook Promotions
  23. 23. Warning--Whatever You Do:   DON'T BE A SPAMMER! <ul><li>On ANY Social Media Outlet, balance your content. </li></ul><ul><li>Think of Social Media as a conversation : listen, respond when spoken to, and share interesting details. </li></ul><ul><li>If there is someone you want to talk to online, then introduce yourself! </li></ul>
  24. 24. Questions are important… <ul><li>So let’s talk about some specific things you may want to ask about! </li></ul><ul><li>Feeling shy? Feel free to call me or email me! </li></ul><ul><li>870.277.0174 or [email_address] </li></ul>
  25. 25. Abbi Siler <ul><li>Find Me Online: </li></ul><ul><li>@abbisiler </li></ul><ul><li> pleth </li></ul><ul><li> abbisiler </li></ul><ul><li> abbisiler </li></ul><ul><li>www. pleth .com </li></ul><ul><li>[email_address] </li></ul><ul><li>870.277.0174 </li></ul><ul><li>QR Code Sites: </li></ul><ul><li>TrakQR / </li></ul><ul><li>QR Stuff / </li></ul>
  26. 26. Thanks Again -- ASBTDC Online: Facebook: Twitter: Blog: Connect with Herb on LinkedIn: Thanks For Coming!