Social Media for Special Olympics South Carolina
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An introduction to how social media came to be and why people working with the Special Olympics in South Carolina should care. Also some tips on how to get started.
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Social Media for Special Olympics South Carolina
- 1. Social Media 101 SC Special Olympics and the power of the web Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com © 2010 FundraisingCoach.com
- 2. Amazon 1998 Web 1.0 I’m not here to convince you. This is happening whether you like it or not.
- 3. Amazon 1998 Web 1.0
- 4. Amazon w/user generated comment
- 5. 100% user generated: a blog
- 6. Special Olympics on Facebook
- 7. People can SHOW their support
- 8. And add their own content
- 9. Special Olympics on YouTube
- 10. USM is already talked about on Twitter
- 11. USM people on LinkedIn
- 12. Skittles is whole hog!
- 13. 100% user generated fan film
- 15. Go where the conversations are
- 16. Start small
- 18. Your organizational Google profile
- 19. You can edit it
- 20. Just click edit
- 21. Which pub would you check out 1st?
- 22. They’ve even added photos
- 23. Look at this realtor search
- 24. When was this comment?
- 25. Your Personal Google Profile http://www.google.com/s2/profiles/me http://bit.ly/yourprofile
- 26. Lots of room to customize
- 28. Simple programs
- 29. Email Newsletter Tips Start sustainably Weekly? Monthly? Sporadic?
- 30. Email Newsletter Tips Start sustainably Weekly? Monthly? Sporadic? Ask permision This is not direct mail Purchased lists = SPAM Double opt-in
- 31. Email Newsletter Tips Start sustainably Weekly? Monthly? Sporadic? Ask permision This is not direct mail Purchased lists = SPAM Double opt-in The ethical bribe Entice new subscribers with something of value Ebook | Tip Sheet | Recipes | Coupons
- 32. Blogs
- 33. Special Olympics supporter’s blog
- 34. Can be used for fundraising!
- 38. Blog Tips Blogs stick around Great for search engines Adds “permanence” for deletable emails & disposable news clippings Keeps you professionally sharp & up-to-date
- 39. Blog Tips Blogs stick around Great for search engines Adds “permanence” for deletable emails & disposable news clippings Keeps you professionally sharp & up-to-date Repurpose content Newsletters, press releases, ads
- 40. Blog Tips Blogs stick around Great for search engines Adds “permanence” for deletable emails & disposable news clippings Keeps you professionally sharp & up-to-date Repurpose content Newsletters, press releases, ads Most people won’t come to your blog Make RSS feed & email options easy to find
- 41. More Blog Tips Find your voice No one sees the world exactly as you do Experiment with formal/informal, opinionated/general to see what generates comments
- 42. More Blog Tips Find your voice No one sees the world exactly as you do Experiment with formal/informal, opinionated/general to see what generates comments Schedule it on your calendar The habit of blogging takes time I find every other week manageable, some like daily Schedule your publishing (I write Sundays, publish Tuesdays
- 43. Start Small
- 44. Try Others
- 45. Using social media to drive PR
- 46. Put T/F on FB Cause
- 47. Ping.fm lets you updates dozens of sites
- 48. Went to my LinkedIn network…
- 49. Went to my Facebook friends…
- 50. AND to my Twitter followers
- 51. 3 minutes – 1000’s of people
- 52. Go where the conversations are!
- 53. LISTEN!
- 54. Fundraising with Twitter - Tweetsgiving
- 55. Fundraising with Twitter - Twestival
- 58. Not Twitter, It’s the Relationships
- 59. How to get started Pick a tool I suggest Twitter, Facebook, or LinkedIn Fill out your profile This is your place to market yourself If on Twitter, fill the bio line with keywords (they make it easier to find you) Practice Covey’s Habit 5 Seek first to understand, then to be understood
- 60. Tool shop including: The Creating Donor Evangelists Program Give me your card for a free copy of $100,000 Guide to Email Solicitation e-course Free blog, articles, book reviews, and more! marc@fundraisingcoach.com
Editor's Notes
- Amazon 1998BrochurewareMany Maine sites are still hereCompany controlled information
- Amazon 1998BrochurewareMany Maine sites are still hereCompany controlled information
- More interaction-WishlistLook InsideMore navigation tabs
- That got boring. People wanted to start creating their own content.Blogs started. Then lots others.
- WHY: People can show their support. Word of mouth on STEROIDS.
- Companies & fans can do this too!
- Special Olympics is already being talked about on Twitter (even if unflatteringly)
- Special Olympics is already on LinkedIn
- Home: FB fan pageChatter: TwitterProducts: Traditional product web pagesFriends: Facebook againMedia: YouTube & FlickrChat: Traditional contact page
- The ultimate in user-generated: a 40-minute HD movie premiere May 3, 2009. NOT Peter Jackson. NOT New Line Cinema. NOT Tolkeinn family. 100% created by fans!!(Apple ipod ads too!)
- LOTS of user-generated content
- LOTS of user-generated content
- Email lists: OPT IN NOT purchased!!
- But first, it’s even happening on Google!
- Simple search: “hospital 04901” Already 2 reviews!
- You can claim your profile and put things like your logo, business hours, etc.
- Which pub would you check out first? A, B, or C?
- Look at the pictures and “user content” (just an old logo in this case)“Details” were put by the owners: hours? Reservations (large parties only)? Etc.
- Anyone can write – ANYTHING, rude or positiveThe web has a MEMORY!! September 2005!!
- Keeps communication openCustomers can pass it on to their friendsCan offer coupons
- Combine coupons with complementary businesses
- Simple, easy, freeGets you listed in search engine searches
- Simple, easy, freeGets you listed in search engine searches
- You all have access to this too!
- Wordpress – much more customizable Can use your email newsletters (blog posts stay up even after emails get deleted)
- These are my favoritesOur customers are using them
- These are my favoritesOur customers are using them
- My 74 cause members
- But wait there’s more – this let’s me go to ALL my networks
- Get your business where the conversations are already happening
- What are people saying? Find out (good, bad, AND ugly)
- Twitter has been used for raising money. But not by nonprofits.Tweetsgiving: Fall 2008 6 people, 6 weeksRaised $11,000 to build a classroom in TanzaniaFall 2009:22,605 tweets of gratitudeOver $31,000 raised
- Twestival: February 20091 person, less than 4 weeks200 cities around world on 1 day raised over $250,000 for one charityTwestival September 2009:$450,000 from 130 charities
- http://www.mgive.com/ seems to be one provider
- Yep. Over $20 million!
- Social media isn’t a replacement to fundraising basics. It’s all about the relationships. But social media can really help us go where the relationships are.