Social Media for Nonprofits, PodCamp Boston 5

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Here are the slides that were the background of my presentation on using social media for nonprofit marketing and fundraising. The real session was an hour long conversation with the audience, podcamp-style.

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Social Media for Nonprofits, PodCamp Boston 5

  1. 1. Social Media for Nonprofits<br />Harnessing the power of the web for philanthropy<br />Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com<br />© 2010 FundraisingCoach.com<br />
  2. 2. Amazon 1998 Web 1.0<br />I’m not here to convince you. <br />This is happening whether you like it or not.<br />
  3. 3. Amazon 1998 Web 1.0<br />
  4. 4. Amazon w/user generated comment<br />
  5. 5. 100% user generated: a blog<br />
  6. 6. Skittles is whole hog!<br />
  7. 7. 100% user generated fan film<br />
  8. 8. Special Olympics on Facebook<br />
  9. 9. People can SHOW their support<br />
  10. 10. And add their own content<br />
  11. 11. Special Olympics on YouTube<br />
  12. 12. USM is already talked about on Twitter<br />
  13. 13. USM people on LinkedIn<br />
  14. 14. Loads of options!<br />
  15. 15. Go where the conversations are<br />
  16. 16. Start small<br />
  17. 17. Your Google Profile<br />
  18. 18. Your organizational Google profile<br />
  19. 19. You can edit it<br />
  20. 20. Just click edit<br />
  21. 21. Which pub would you check out 1st?<br />
  22. 22. They’ve even added photos<br />
  23. 23. Look at this realtor search<br />
  24. 24. When was this comment?<br />
  25. 25. Your Personal Google Profile<br />http://www.google.com/s2/profiles/me<br />http://bit.ly/yourprofile <br />
  26. 26. Lots of room to customize<br />
  27. 27. Email Newsletters<br />
  28. 28. Simple programs<br />
  29. 29. Email Newsletter Tips<br />Start sustainably<br />Weekly? Monthly? Sporadic?<br />
  30. 30. Email Newsletter Tips<br />Start sustainably<br />Weekly? Monthly? Sporadic?<br />Ask permision<br />This is not direct mail<br />Purchased lists = SPAM<br />Double opt-in<br />
  31. 31. Email Newsletter Tips<br />Start sustainably<br />Weekly? Monthly? Sporadic?<br />Ask permision<br />This is not direct mail<br />Purchased lists = SPAM<br />Double opt-in<br />The ethical bribe<br />Entice new subscribers with something of value<br />Ebook | Tip Sheet | Recipes | Coupons<br />
  32. 32.
  33. 33. Blogs<br />
  34. 34. Special Olympics supporter’s blog<br />
  35. 35. Organizational blog<br />
  36. 36.
  37. 37. Blog Tips<br />Blogs stick around<br />Great for search engines<br />Adds “permanence” for deletable emails & disposable news clippings<br />Keeps you professionally sharp & up-to-date<br />
  38. 38. Blog Tips<br />Blogs stick around<br />Great for search engines<br />Adds “permanence” for deletable emails & disposable news clippings<br />Keeps you professionally sharp & up-to-date<br />Repurpose content<br />Newsletters, press releases, ads<br />
  39. 39. Blog Tips<br />Blogs stick around<br />Great for search engines<br />Adds “permanence” for deletable emails & disposable news clippings<br />Keeps you professionally sharp & up-to-date<br />Repurpose content<br />Newsletters, press releases, ads<br />Most people won’t come to your blog<br />Make RSS feed & email options easy to find<br />
  40. 40. More Blog Tips<br />Find your voice<br />No one sees the world exactly as you do<br />Experiment with formal/informal, opinionated/general to see what generates comments<br />
  41. 41. More Blog Tips<br />Find your voice<br />No one sees the world exactly as you do<br />Experiment with formal/informal, opinionated/general to see what generates comments<br />Schedule it on your calendar<br />The habit of blogging takes time<br />I find every other week manageable, some like daily<br />Schedule your publishing (I write Sundays, publish Tuesdays<br />
  42. 42. Start Small<br />
  43. 43. Try Others<br />
  44. 44. Using social media to drive PR<br />
  45. 45. Put T/F on FB Cause<br />
  46. 46. Ping.fm lets you updates dozens of sites<br />
  47. 47. Went to my LinkedIn network…<br />
  48. 48. Went to my Facebook friends…<br />
  49. 49. AND to my Twitter followers<br />
  50. 50. 3 minutes – 1000’s of people<br />
  51. 51. Go where the conversations are!<br />
  52. 52. LISTEN!<br />
  53. 53. Fundraising with Twitter - Tweetsgiving<br />
  54. 54. Fundraising with Twitter - Twestival<br />
  55. 55. Text messages too!<br />
  56. 56. Over $20 million!<br />
  57. 57. Not Twitter, It’s the Relationships<br />
  58. 58. How to get started<br />Pick a tool <br />I suggest Twitter, Facebook, or LinkedIn<br />Fill out your profile<br />This is your place to market yourself<br />If on Twitter, fill the bio line with keywords (they make it easier to find you)<br />Practice Covey’s Habit 5<br />Seek first to understand, then to be understood<br />
  59. 59. Tool shop including: The Creating Donor Evangelists Program<br />Give me your card for a free copy of $100,000 Guide to Email Solicitation e-course<br />Free blog, articles, book reviews, and more!<br />marc@fundraisingcoach.com<br />

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