We're tracking the social media conversation around the 2014 Winter Olympics using Radian6, our leading social analytics application.

1. Tracking the Social
Winter Olympics 2014
Day 6 - Tuesday, February 11, 2014

2. Total Number of Olympic
Mentions on 2/11/2014:
1,096,093
Data gathered on 2/12/2014 using Radian6 social listening

3. That’s 761 mentions a
minute!
Data gathered on 2/12/2014 using Radian6 social listening

4. Day 6 Timeline (Turns in Conversation)
US athlete Shaun White falters in his
men’s halfpipe run and fails to medal.
First time ever an American has
failed to medal in the event.
Erin Hamlin is the first US athlete
ever to medal in women’s singles
luge.
140,000
Women’s singles luge
and men’s snowboard
halfpipe events begin
120,000
100,000
80,000
60,000
40,000
20,000
0
12 AM
2 AM
4 AM
6 AM
8 AM
10 AM
12 PM
2 PM
4 PM
6 PM
8 PM
10 PM

5. Top & Trending Hashtags
• The top hashtags remained largely unchanged from the
previous day with 8 of the top 10 decreasing in usage.
• #SochiProblems continued its steady decline in volume.
It was noted that use of the hashtag has expanded to
include more than just inadequate accommodations.
Viewers missing events due to time differences, warmer
than normal temperatures, and medal favorites finishing
outside the top three were all included in such posts.
• Use of #halfpipe increased significantly as Switzerland’s
Iouri Podladtchikov took home the gold and 2-time gold
medalist Shaun White placed 4th in the men’s halfpipe.
No American athlete finished in the top three, which
marked the first time ever that an American has not
medaled in the event.
#sochi2014
246,076
#olympics
38,816
#sochi
36,913
#olympics2014
33,087
#teamusa
22,918
#wearewinter
17,840
#halfpipe
15,011
#teamcanada
13,461
#sochiproblems
9,547
#olympic
9,357
0
50,000 100,000 150,000 200,000 250,000 300,000

6. Most Popular Sports & Events
• Curling remained the top sporting event as the round-robin
continued. As interest in the sport increased, numerous
sports and news-related social accounts shared
information on the rules and guidelines of how to play the
sport. Great Britain’s women’s team also set an Olympic
record in defeating the US 12-3.
70,000
• It comes as no surprise that the men’s halfpipe event
increased exponentially. Iouri Podladtchikov dethroned
Shaun White to become the first non-American gold
medalist since 1998. 15-year-old Ayumu Hirano (Japan)
grabbed silver and was declared the youngest Olympian
ever to medal in the event.
40,000
• Luge came in at #5 based on Erin Hamlin’s historic run to
become USA’s first ever medalist in the women’s singles
event.
10,000
62,927
59,029
60,000
50,000
38,209
33,290
30,000
26,279
20,000
0
Luge
Slopestyle
Figure
Skating
Halfpipe
Curling

7. Are These The Summer or Winter Olympics?
• Unseasonably warm temperatures are being recorded in
Sochi, leading to increased buzz on the affects this is
having on athletes and event conditions. From February
6-11, 30,863 posts were mentioned.
• In terms of specific events, it was noted that the potential
for injuries increases considerably due to decreased snow
and ice conditions regarding alpine skiing, ski
jumping, slopestyle, luge, and skeleton.
• Athletes were also affected as training runs were canceled
and medal favorites were forced to take time off. Some
spectators believed that poor conditions affected Shaun
White’s halfpipe run.
Warm Weather
30,863
0
10,000
20,000
30,000
40,000
8,000
6,000
4,000
2,000
0
Feb 6
Feb 7
Feb 8
Feb 9
Feb 10
Feb 11

8. Most Popular Countries
Top 5 Team Hashtags
• The top 5 ranked team hashtags remained
unchanged. #TeamGB was the only one to increase
as both men’s and women’s curling teams won their
matches. Similarly, posts originating from the UK
increased by more than 10K.
• Japan vaulted into the top 5 on the backs of
snowboarding medals from Ayumu Hirano and Taku
Hiraoka. Posts coming from Japan grew by almost
20K.
• Be sure to keep an eye on these rankings as they will
continued to fluctuate as the Olympics press on.
#teamusa
22,918
#teamcanada
13,461
#teamgb
3,016
#teamrussia
384
#teamfrance
290
0
5,000
10,000
15,000
20,000
25,000
Top 5 Countries Talking
United States
Canada
United Kingdom
Japan
Netherlands
759,202
97,508
40,178
33,874
23,727
0
200,000
400,000
600,000
800,000

9. Top 10 Most Mentioned Athletes
Shaun White (USA)
160,078
Mark McMorris (Canada)
30,661
Dara Howell (Canada)
28,638
Kim Lamarre (Canada)
14,011
Alex Bilodeau (Canada)
13,763
Erin Hamlin (USA)
11,629
Iouri Podladtchikov (Switzerland)
11,609
Sarah Hendrickson (USA)
Shaun White
@Shaun_White
106,078 Mentions
9,150
Julia Mancuso (USA)
7,363
Devin Logan (USA)
7,119
0
35,000
70,000
105,000
140,000
175,000

10. Top 5 Most Mentioned Athletes
Non-North American
• With the USA and Canada dominating social conversations, it comes as no surprise that athletes from these countries are the
most talked about… But who are the most mentioned athletes outside of these borders?
Iouri Podladtchikov
Switzerland
@iourimazing
11,609 Mentions
Carina Vogt
Germany
6,851 Mentions
Natalie Geisenberger
Germany
3,571 Mentions
Coline Mattel
France
3,049 Mentions
Anton Gafarov
Russia
3,087 Mentions

11. Top 5 Most Mentioned Users
(excluding athletes)
@CDNOlympicTeam
13,241 Mentions
@Sportscenter
13,118 Mentions
@Sochi2014
11,308 Mentions
@USOlympic
10,046 Mentions
@NBCOlympics
9,396 Mentions

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