Social Media for Nonprofits: Silver bullet or bunch of hype?


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  • So let’s have a conversation about ExpectationsToolsStrategyand staying sane
  • Be human.Listen first
  • Great for driving traffic back to your site
  • Notice my “influencers” list. It’s (hopefully) private, viewable only by me.Do this for donors though.
  • Infographic,
  • You don’t get this if your nonprofit is a profile!
  • Useful in sharing ideas and links that all can publically shareCould be good for a team
  • Picture of a Hangout with opera and theater nonprofits
  • Infographic,
  • Twestival and Epic Change and charity:water and Movember and more are proving it
  • Social Media for Nonprofits: Silver bullet or bunch of hype?

    1. 1. Social Media for Nonprofits<br />Silver bullet or just a bunch of hype?<br />Marc A. Pitman, The Fundraising Coach,<br />Twitter: @marcapitman<br />
    2. 2. Would you help? <br />Could you tweet @aboutdotme and ask them to choose the bowtie of @marcapitman for Times Square?<br />
    3. 3. There are so many pressures on nonprofits<br />
    4. 4. Social media seems too good to be true!<br />Lots of options<br />
    5. 5. But it can be a bit overwhelming!<br />
    6. 6. Raise as much as Obama?<br />Not likely<br />You need millions of potential donors<br />AND a compelling message<br />But you can learn<br />Get emails everywhere you can<br />Study online marketing<br />And you can “stack the deck”<br />Have major givers give through social media<br />
    7. 7. But isn’t Social Media Free?<br />This stuff is free, right?<br />It costs T-I-M-E<br />
    8. 8. You CAN raise money online<br />Some are making money<br />$500,000 in 1 dayMarch 24, 2011<br />$30,000 around Mother’s Day 2011<br />
    9. 9. Great example of “listening”<br />Local businesses do it. Why not nonprofits?<br />
    10. 10. More listening<br />Even Red Box is doing it<br />
    11. 11. Have fun with it<br />(It’s not what you think…)<br />
    12. 12. Twitter<br />More good social media<br />Listen, engage, explore<br />
    13. 13. Twitter Ideas <br />Use it to be succinct<br />140 characters (really only 120 if want RTs)<br />Create donor list<br />Share their stuff<br />Promote others in your cause space<br />Participate in Twitter chats like #smnpchat#blogchat #fundchat<br />
    14. 14. An example of a Twitter List<br />You can see my other lists on the rights<br />
    15. 15. Twitter does increase fundraising<br />Blackbaud study shows Twitter increases resulsts<br />
    16. 16. Facebook <br />Be sure to be involved personally first<br />Find out what bugs you, what attracts you<br />
    17. 17. Facebook <br />Huge audience: over 600 million people<br />Yes, Virginia, your donors are on FB<br />Huge time on site: >50% of Americans spend at least an hour on FB a week<br />
    18. 18. Facebook Ideas <br />Set up a FB page<br />The ONLY place for organizations<br />Experiment with posts<br />Keep track of FB Insights (analytics)<br />Set up “secret” groups<br />Maybe with like causes to RT their stuff<br />
    19. 19. A nonprofit FB page<br />Be sure to watch John Haydon’s webinars on customizing. (One is in<br />
    20. 20. An example of FB Insights<br />Lots of graphs and helpful information <br />Use this to guide the content you post<br />
    21. 21. A secret FB group<br />Sorry, I can’t show you…it’s secret<br />
    22. 22. LinkedIn<br />LinkedIn, the little engine that could<br />
    23. 23. LinkedIn Idea<br />Experiment with setting up appointments through LinkedIn<br />Use LinkedIn for donor research<br />How do they describe themselves?<br />Use the “Answers” tool <br />
    24. 24. LinkedIn Answer <br />Can be related to your cause or not!<br />
    25. 25. Google+<br />Awesome potential for nonprofits<br />
    26. 26. Google+ Ideas<br />Follow interesting people<br />New search features help you find them!<br />Notice how people interact differently<br />Answers tend to be fuller & use more media<br />Experiment with Hangouts<br />Lots of potential here for nonprofits<br />
    27. 27. Example of a Google+ Hangout<br />Now you can also:<br />Broadcast your hangout (so 10 interact but many more can see)<br />Name your Hangout (something that fits your organization)<br />Share screen or collaborate on Google Docs<br />
    28. 28. How do we organize all this?<br />I love HooteSuite, others like TweetDeck<br />HootSuite allows you to see all of this in one place (almost all, not Google+ yet)<br />Lists<br />Searches _ particularly FB searches<br />
    29. 29. Lots of lists in one screen<br />
    30. 30. Facebook Searches<br />Helps you see related public posts<br />
    31. 31. An example of Twitter chat<br />
    32. 32. Schedule Posts<br />Comfort with this varies, but I find it helpful<br />
    33. 33. Measuring Success<br />URL shorteners (ie.<br />Can track clicks<br />Google Analytics<br />See if social media is driving traffic to your site (that is the point after all)<br />Services like Flowtown can show where your donors are<br />If you have emails. You have emails, right?<br />
    34. 34. Email IS social media<br />Email is social media. It’s the grand daddy.<br />And in my tests, is far more responsive<br />
    35. 35. Tough times are hear to stay<br />Times are tough. And will be fore a while longer.<br />
    36. 36. Not a silver bullet<br />But not a bunch of hype either<br />
    37. 37. But social media can help: <br />Money is possible<br />Raise money and raise PR<br />
    38. 38. Free Webinar 9/26<br />Frank Barry & the 501 Mission Place crew discuss online fundraising as year end approaches!<br />FMI:<br /><br />
    39. 39. Give me your card for a free copy of $100,000 Guide to Email Solicitation e-course<br />Tool shop including the Ask Without Fear! book and DVD <br />Free blog, articles, book reviews, and more!<br /><br />