Social Media Re-Boot

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Social Media Re-Boot

  1. 1. Turn Social Media Into Business MediaSOCIAL MEDIA RE-BOOT
  2. 2. 2 YEARS AGO THEY SAID… Google unstoppable at #1 Facebook #4 web site with biz potential YouTube growing faster than we can count LinkedIn growth “due to high unemployment” MySpace losing ground fast Twitter (is there)
  3. 3. 2010? Feels like yesterday! Facebook tops Google.com in rankings YouTube heading for #1 in search LinkedIn introduced Company Pages MySpace falling off a cliff Twitter (still there)
  4. 4. FOUNDATION OF TODAY’S TALK Twitter is open and searchable; Facebook is not Your Twitter followers are not sending you messages; Your Facebook friends are Networking rules apply: Be interested; be interesting
  5. 5. Which are you?Deadline-Oriented Timely (Advertising Age)1. Gather news and articles 1. Publish news to web as it2. Print in Newsletter happens3. Email to members 2. Email digests weekly or monthly to members who4. Post to web ask for it5. Everything goes to 3. Print only the best of the everyone web for Newsletter, plus EXCLUSIVE print content
  6. 6. From the MastersPeter Shankman on Seth Godin on blogging:Social Media1. Be transparent 1. Be Candid2. Ask audience how they 2. Be Urgent like to receive their info 3. Be Timely3. Be brief 4. Be Pithy4. Be top of mind 5. Be Controversial 6. Be Useful
  7. 7. SOCIAL MEDIA CONCERNSWhat are they? Security Employee Productivity Don’t Have Time How Do I Manage This? I Don’t Understand RSS
  8. 8. FACEBOOK: too big to ignore? 800 Million Users (150m in USA) Half will log in today Average user has 130 friends 350 Million mobile users are twice as active Profiles are for people; Pages are for business
  9. 9. FACEBOOK TIPS1. Profile: Use lists to manage your friends2. Use a PAGE for your business – unlimited fans3. 25 Fans or more? Create a username at facebook.com/username4. Ask fans for their opinions to engage them
  10. 10. TWITTER: stream or river? 200+ Million user accounts 40% are lurkers (non-posting) down from 53% 75% of tweets don’t come from Twitter.com 3rd party apps like TweetDeck, HootSuite and Twitterfeed are growing fast Use it to share links, ideas, headlines, crowd- sourcing (asking opinions)
  11. 11. YouTube: Did you see thatone video? (We ALL did) 800+ Million unique users (up from 200m!) 3 BILLION videos viewed daily 30% of traffic comes from US Broad demographic: 18-54 years old 400M mobile views per day
  12. 12. WHAT’S HOT IN 2012Kyle’s Picks1. YouTube2. The Original Social Network
  13. 13. Flip The Traditional Marketing Funnel On Its SideTURN A BLOG INTO A NEWS WIRE
  14. 14. Why Does This Work?1. Search loves social2. Social networks want your content3. Search engines look for content4. You post news which gets sent to Facebook, LinkedIn and Twitter (SEARCHABLE)5. Search engines discover member content6. Structured properly=Search Engine Optimization
  15. 15. HOW Does This Work?1. Start with your Blog
  16. 16. HOW Does This Work?1. Start with your Blog or Face2Face NewsShare Page2. Now add your RSS feed to Twitterfeed.com3. Tell Twitterfeed to send it to Twitter
  17. 17. HOW Does This Work?1. Start with your Blog or Face2Face NewsShare Page2. Now add your RSS feed to Twitterfeed.com3. Tell Twitterfeed to send it to Twitter4. Tell LinkedIn to import your status from Twitter5. Tell Twitterfeed to send it to Facebook OR connect your Facebook to Twitter at facebook.com/twitter
  18. 18. HOW Does This Work?1. Start with your Blog or Face2Face NewsShare Page2. Now add your RSS feed to Twitterfeed.com3. Tell Twitterfeed to send it to Twitter4. Tell LinkedIn to import your status from Twitter5. Tell Twitterfeed to send it to Facebook OR connect your Facebook to Twitter at facebook.com/twitter6. Find more RSS feeds at Feedzilla and other RSS directories
  19. 19. Flip The Traditional Marketing Funnel On Its SideBLOGS & PRESS RELEASES
  20. 20. Writing News Releases Effective Headlines The First Paragraph The Middle Paragraphs —End— Boilerplate
  21. 21. Writing Effective Headlines Use the active voice: Logical sentence structure, active voice and strong present- tense verbs A “capital” idea: The first word in the headline should be capitalized as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word
  22. 22. The First Paragraph Must contain the FIVE W’s: Who, what, where, when, why Must contain NEWS Make it interesting
  23. 23. The Middle Paragraphs Should be in order of importance Can include statistics and/or quotes Should answer the question of “How” the first paragraph came to be Should serve as the basis of future posts
  24. 24. Boilerplate In 5 sentences or less, Who are you? Contains complete contact information Should be consistent; inconsistent = unprofessional
  25. 25. Video Tips Videos should be relevant to your business or customer base Upload videos to your YouTube profile Embed your YouTube videos to your web site, blog, Ning site, etc.
  26. 26. Status Update Tips Keep it business focused more than personal Use them to remind people of something you’ve already posted, without duplicating posts, or reposting
  27. 27. Flip The Traditional Marketing Funnel On Its SidePUT IT ALL TOGETHER
  28. 28. Kyle@FastChamber.com | FastChamber.com | 888-899-8374TIME TO CHAT

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