Maximize Demosphere XVII focused on Twitter for non-profits. Basic tips were discussed as were best practices - all focued on non-profit organizations.

1. Maximize Demosphere XVII
Twitter for Non-Profits
Presented by Sean Rose
August 18, 2010

2. Before We Start...
Product Needed for Today's Session:
WebWriter®

3. Session Overview
Part 1: Twitter Basics
Part 2: Best Practices for Non-Profits
Part 3: Other Ideas / Resources
Join the Discussion on Twitter! Use #Demosphere and post!
Follow us: @demosphere
Follow me: @seangw83
Find us on Facebook too! (facebook.com/demosphere)
The fun continues!
Open chat directly following session.
Slides emailed & video posted online.

4. Part 1: Twitter Basics
Are you "Twitterdicted?"

5. Part 1: Twitter Basics
What is Twitter?
First and foremost, a communication medium.
Wikipedia Page
Free, 140 characters, pick a username, etc.
Follower - someone 'following' your feed
RT - "ReTweet" - repost something someone else said.
@ - Message that followers of both can see
DM - "Direct Message" to one person
They must follow you in order to receive
# - "Hash Tag" - searchable thread on a particular topic

6. Part 1: Twitter Basics
Trending
Most popular twitter topics at the moment
Ex: World Cup, Inception
Lists
Relevant groups of users
See specific feed of activity
Who To Follow
Twitter Recommendations
Fail Whale
Twitter = too busy

7. Part 1: Twitter Basics
Key to all social media - be where your users are.
Twitter/Facebook/YouTube, etc.
Be professional
Customize Your Background
Apps: Tweetdeck | CoTweet
Mobile Apps
Sign Up Now

8. Part 1: Twitter Basics
Guidelines for Use
Who is responsible? Appoint people. Not everyone.
Limit use to 5 tweet/day max.
Enable Location
Settings --> Locations --> Check box
Track URLs (bit.ly)
Register with TweetMeMe (Digg for Twitter)
Integrate feed into your site (as long as it's managed!)
Add RT buttons to your website
Use #hashtags wisely
Maybe a twibbon?

9. Part 2: Best Practices
Research
Individual Users
What are people saying?
What do they want?
What can you bring to the table?
Other Organizations
What are they doing? Good/bad?
Local, regional, national, horizontal & vertical.
@usyouthsoccer vs. @tweetscsc vs. @dcunited

10. Part 2: Best Practices
Most Recent Tweets
@usyouthsoccer
Soccer has cycles; it's a fact. Our blogger's son's team disolved at U-15, find
out how to be prepared for all cycles http://bit.ly/bpuEX6
The fall soccer season is here, get connected - US Youth Soccer http://t.
co/5QtiVJP
@tweetscsc
Two girls from SCS95 were selected for Puma commercial for the WPS,
aired nationwide on Fox Sports in Jan'11!
Join Brandi Chastain 10/2 for her Testimonial Game http://www.
reachupworld.com/ lots of fun!
@dcunited
Shanosky's first Q&A. United's newest signing talks U.S. national team and
'Skins vs Steelers: http://bit.ly/dd5ObN #DCU

11. Part 2: Best Practices
Listen & Learn
Follow others in your field
Twellow, Twitterpacks, @nonprofitorgs
Follow Back
If someone follows you ...
Roundup of Resources
Where to connect, resources, case studies.

12. Part 2: Best Practices
Be an Information Source
Key website information (not all)
Important Dates
Local events of interest
Relevant industry news
Whatever your constituents want! Experiment!
Do not pitch your organization ... leave that to your website.

13. Part 2: Best Practices
Be Interesting
Have a personality ... twitter should be fun.
Be a regular ... no ghost towns
Create Value
More value = more followers
Value is defined by your audience
Don't be a selfish tweeter
Be generous with relevant news ... share!

14. Part 2: Best Practices
Addressing Feedback
Monitor your account (w/ Twitter clients)
Engage with users.
Customer Service.
When does registration open?
Where is practice?
Ask questions.
Would you support a new organization event?
Should the organization invest in project xyz?
Case Study: @ComcastCares
Remember, Twitter is ... a discussion forum.
...not a one way channel.

15. Part 2: Best Practices
Fundraising
Once comfortable, experiment w/ fundraising
Be clear with what you want and are doing
The individual story
Pair with offline event(s)
Build the relationship - keep the story going / people involved
Log ways to improve for next time
Case Study: Twestival
$700,000+ raised for 100+ charities
Grassroots, local events

16. Part 2: Best Practices
Last Minute Updates
Practice will run late
Emergency News
In-game score updates
Commentary
Note: Probably best suited to a team twitter account rather than
a club account.

17. Part 3: Other Ideas/Resources
Your Social Media Plan (from OutspokenMedia.com)
Goals, Rules, Metrics. What defines success?
Know 'Em
Find your presence on 400 social networks
7 Step Guide for Twitter Rookies
Just look ...
Twitter Search
Search in Twitter Client
RSS Feeds ...

18. Wrap Up
Open Chat just moments away!
Questions? Email support@demosphere.com.
Items discussed today will be ...
Emailed to you.
Posted on www.demosphere.com & Facebook

19. Thanks for joining us for
Maximize Demosphere XVII
Ideas for our September session?
Email extratime@demosphere.com
Stay tuned to the September 3 edition of ExtraTime...
To unmute yourself, press *6