The document discusses how businesses can leverage Google+ for increased sales through tools like authorship, events, and communities. It emphasizes the importance of authorship to enhance online visibility, utilizing Google Calendar for events, and creating communities centered on passions rather than businesses for better engagement. Ultimately, it highlights that these strategies can significantly boost traffic and help businesses connect with their audience more effectively.

1. Google+ for Business
Harnessing authorship, events, and
communities to drive sales
Marc A. Pitman, The Fundraising Coach,
www.fundraisingcoach.com
Google+
http://bit.ly/MarconGoogleplus
TWITTER @marcapitman
Hashtag: #smbme

2. Google+ continues to grow
 a

3. Not trying to talk to these guys

4. Nor to her

5. I want to help your business
or nonprofit…

6. I want to help your business
or nonprofit…
…in about 30 minutes!

7. Your Biggest Referrer
 Check your
analytics…who drives
the most traffic to your
site?

8. Your Biggest Referrer
 Check your
analytics…who drives
the most traffic to your
site?

9. Your Biggest Referrer
 Check your
analytics…who drives
the most traffic to your
site?
 If one customer brought
in 50% of your biz,
wouldn’t you listen to
what they were doing?

10. 3 Business Tools for Marketing
1. Authorship & Direct Connect
2. Events
3. Communities
Katie will cover ―Google Local‖

11. Authorship
1. To your each blog post add the
?rel=―author‖
–This could be with your name or in the
bio box

12. Authorship
 To your each blog post add the
?rel=―author‖
–This could be with your name or in the
bio box

13. Authorship
1. To your each blog post add the
?rel=―author‖
–This could be with your name or in the
bio box
2. Add that link to the―Contributor To‖
section on your Google+ profile

14. Authorship
1. To your each blog post add the
?rel=―author‖
–This could be with your name or in the
bio box
2. Add that link to the―Contributor To‖
section on your Google+ profile

15. Authorship
1. To your each blog post add the
?rel=―author‖
–This could be with your name or in the
bio box
2. Add that link to the―Contributor To‖
section on your Google+ profile

16. Direct Connect
 Get as prominent display as ads
http://www.socialmediaexaminer.com/go
ogle-plus-for-business/

17. Direct Connect
 Simply add code found at
https://developers.google.com/+/web/b
adge/

18. Authorship
…For example, if Google considers you
to be an authority in car parts because
you create a lot of great content related
to that, then just imagine what it would
do for your car parts business. When
someone searches for car parts, Google
will return the most relevant and the
highest authority result.

19. This pic got me hundreds of hits
1. To your each blog post add the
?rel=―author‖
–This could be with your name or in the
bio box
2. Add that link to the―Contributor To‖
section on your Google+ profile

20. Events
1. E

21. Events
 If your customers/followers
use Google Calendar, your
event shows up there

22. Try Events
 If your customers/followers
use Google Calendar, your
event shows up there

23. Hangouts & Events
1. Create Event
promoting a Hangout
2. Broadcast the
Hangout on Air

24. Hangouts & Events
 The ―front porch‖
 Regular ―office hours‖
or ―project updates‖

25. Hangouts
 The ―front porch‖
 Regular ―office hours‖
or ―project updates‖
 The following image
is from a hangout. I
was invited by my
PROSPECTS—
people I didn’t know!

26. 4. Love: Hangouts
 Google is letting us
–Name hangouts
–Broadcast them to reach beyond the 10

27. Communities
 Circles = 1 to many
 Communities = back & forth with many

28. Tips on Communities
 Create a community
–Around a passion, not your business
–Public for anyone to join or
–Private for fans or insiders or team
members
 Join existing communities

29. Tips on Communities
 Create a community
–Around a passion, not your business
–Public for anyone to join or
–Private for fans or insiders or team
members
 Join existing communities

30. Public for mutual branding
 Create a community
–Around a passion, not your business
–Public for anyone to join or
–Private for fans or insiders or team
members
 Join existing communities

31. Public for mutual branding
 Create a community
–Around a passion, not your business
–Public for anyone to join or
–Private for fans or insiders or team
members
 Join existing communities

32. Public for mutual branding
 Create a community
–Around a passion, not your business
–Public for anyone to join or
–Private for fans or insiders or team
members
 Join existing communities

33. Private for influencers
 .

34. What are you waiting for?
 Google+ continues to quietly
dominate

35. What are you waiting for?
 Google+ continues to quietly
dominate
–Authorship helps people find you and
significantly increases rank and traffic

36. What are you waiting for?
 Google+ continues to quietly
dominate
–Authorship helps people find you and
significantly increases rank and traffic
–Events show up where people live,
without them having to go to your store or
website

37. What are you waiting for?
 Google+ continues to quietly
dominate
–Authorship helps people find you and
significantly increases rank and traffic
–Events show up where people live,
without them having to go to your store or
website
–Communities offer social proof people
like your business or nonprofit

38.  Give me your card for a
free copy of these
slides & to sign up for
my email newsletter
www.GooglePlusforNonprofits.com
www.lynetteyoung.com/books