The document provides guidance on managing a Facebook page, emphasizing the importance of gaining likes, creating engaging posts, and responding to comments. It suggests various methods to increase likes, such as promoting the page through marketing materials and personal invitations. Additionally, it highlights the utility of Facebook Insights for understanding audience preferences and engagement patterns.

1. I Have a Facebook Page, Now What?
Sonja Fuchs, Web Technology Specialist
Agriculture Communication
Fall Conference 2015
Images (L-R Wikimedia): Like, Facebook Logo, Dislike

2. Use these for a great Facebook Page
1.Likes
2.Posts
3.Engagement
4.Insights

3. Likes
Be sure to have more than 30 Likes so you can
get “Insights” (more on that later)
Ways to increase Likes:
Let people know you’re on Facebook!
1. Tell them
2. Put it on your print marketing materials

4. Increase Likes – Add to your email sig:
3. Email signature http://bit.ly/1GF8mA4

5. Increase Likes: add to your Website
4. Website

6. Increase Likes – More Ways
6. Invite your personal friends to Like your Page
5. Invite fellow NDSU staff to Like your Page

7. Posts/Content
Not sure what to post? Lacking
content?
1. Follow like-pages and you can
share their content.
• Boomers (if in your county)
• NDSU Extension
• Variety trials are out! Crop &
Pest!
• Etc.! Just search Facebook
for “NDSU Extension” and
you should get many results

8. Posts/Content
2. Create a calendar of postings
ahead of time and you can
schedule them. Example from U
of CA: http://bit.ly/1LiCKm0
3. Anything posted to your
website can easily be made into a
Facebook post by just linking to it.

9. Engagement
Be attentive to comments
1. Be sure to respond in a timely manner if
questions are asked
2. If someone comments, be sure to at least
Like it/acknowledge it even if it’s not a
question
Photo by Ygor Oliveira/Wikimedia
How do you keep on top of these?
• Check your Page at least daily
• Adjust your Page notifications
• Download the app on your phone

10. Insights
Shows you:
1. Who your audience is
2. What kind of posts they like
3. “Where” your audience is
4. When they are mostly likely
to read your posts
5. Why goes back to #2.
Content is king but is it
better as a link, a post a
share?

11. Need Help with Facebook?
Please contact Web Technology Specialists
Sonja Fuchs: sonja.Fuchs@ndsu.edu or 701-231-6403
Bob Bertsch: Robert.Bertsch@ndsu.edu or 701-231-7381