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Twestival Fundraising Sept 3 2009


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The 3rd take of slides teaching people how to fundraise for their local Twestival.

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Twestival Fundraising Sept 3 2009

  1. 1. “How on earth do I fundraise for my Twestival Local charity?”<br />
  2. 2. Welcome and Introductions<br />
  3. 3. Objectives:<br /> Basic Fundraising Principals<br /> Identify Targets<br /> Tips & Tricks<br /> Marketing<br /> Summary<br />
  4. 4. Basic Fundraising Principals...<br />Don’t be afraid to ask<br />If you believe in the cause- others will as well.<br />Make sure your facts are straight (Elevator Speech)<br />Thank you goes along way. Use it often.<br />Understand the worth of the ask.<br /> Which charity have you chosen?<br />Get to know your charity and their mission.<br />
  5. 5. 1. target your sponsors<br />
  6. 6. Identify Targets/Donors<br />Understand your audience Who are you targeting to come to your event?<br />these are what the sponsors are interested in, so pick target organizations and people who sell to this kind of person OR<br /><ul><li>Alignment of charity and donor?</li></ul>some companies/organisations want to be associated with the charity eg cat foot or pet shops for a cat shelter; home developers for a homeless charity; eco companies for green charities<br />
  7. 7. your fundraising list<br />Develop a donation request (letter or sponsorship packet) that will serve your Twestival Local team and have everyone use it.<br />Identify the companies to target for sponsorship based on demographics, corporate interest.<br />Seek out the leading offical and giving officer to connect with for time to present your request<br />It is okay to hear “No”<br />Don’t give up.<br />
  8. 8. Tips & Tricks<br />
  9. 9. TIPS: Sponsorships<br />Great Examples to take a look at:<br />main sponsors paying to be in right hand bar<br />sponsors get blogged<br />TIP: some sponsors will pay just to have alink from your site – they want to be associated with Twestival<br />
  10. 10. TIPS: things you need for the event<br />goods and services that people can donate for use at the event:<br />venue (could they also offer part of the bar takings for the evening?)<br />music*<br />entertainment<br />PA/lighting system<br />food & drink<br />printing<br />filming<br />photography<br />idea from Tees Twestival: scrap the DJ: Spotify + request system <br />work with your charity to see what contacts they have, what support they already have available, and, importantly, how they prefer to receive their money/handle accounts<br />*<br />tips<br />
  11. 11. TIPS: things for the raffle<br />Great Giveaway Ideas?<br />food, drink, playthings always go down well<br />people can donate services: a visit from a poet, a house clean, teaching people how to...<br />goodies from the band, the venue, the charity<br />what’s local: cinema, theatre, national park? Ask for tickets<br />gyms and hotels are great because there is little extra cost in donating use of high value facilities – a promotional opportunity for them<br />restaurants, spas, beauty salons <br />start with people you know – once people hear that others are giving, they will too<br />many council run facilities like swimming pools have allocations of tickets for charities<br />stay legal – see over<br />tips<br />
  12. 12. raffles – staying legal<br />Tickets sold in advance need a Society Lotteries or license from your local council or metropolitan borough (lots of form filling & you will need to have your raffle tickets printed)<br />Rules vary by Country- you will not need a license for a one-off event provided that:<br />tickets are only be sold during the event<br />there are no cash prizes to come from the ticket money<br />no more than £250 is spent on the prizes (donated prizes do not count<br />tickets must not be more than £1 each <br />the result of the raffle must be drawn at the event.<br />tip<br /> agree in advance what will happen if committee members win raffle prizes<br />tips<br />
  13. 13. Tips: auction items<br />could local sports venues offer 1-2-1 training eg tennis as a prize; football clubs may donate gear – or even send along a player<br />anything original – artwork, jewellery, signed books pics, CDs, trip backstage at a theatre or concert, tour of local radio or TV station<br />would your local MP agree to be a slave for the day? Or go into ‘stocks’<br />pubs, clubs, churches, local limo companies<br />think local – magazine subs, organic food or drink deliveries <br />local celebrity donations eg Kate Winslett’s mum’s pickles; Jordan’s bridal veil; Uri Geller’s bent spoon (they may even turn up to auction for you!)<br />tips<br />have some fun and be creative<br />could you have a brainstorm meet, and tweet your best ideas – people may help you with new ones?<br />try running on and/or off line <br />
  14. 14. TIPS: at the event<br />can a local DJ or radio presenter MC for you for the night?<br />could a local auction house provide an auctioneer?<br />giveaway T-shirts – sponsorships to pay and print (don’t forget a range of sizes plus lady fits)<br />Heads or tails - beads, lei or hats, sell for a chance to win a prize. people choose heads or tail til the last person is eliminated. <br />you can even ask for donations on the night – you could make it fun – if we raise £50 extra the organising committee will do a rendition of ...; x will shave have their head shaved/hairy chest waxed; the band will play x (works well if you ask a heavy rock band to play a Cliff Richard song, or vice versa)<br /> make sure that you have plans for when in the evening these things will happen<br />
  15. 15. TIPS: at the event<br />consider a programme for the event– can include details of the organizers, details of the charity, what’s happening, thank yous, and, of course, a plug for the money making activities at the event, and sell advertising space! Samples are up on the Twestival 09 Google Group<br />Can the charity be involved?<br />could they/someone who uses their services give a short talk?<br />music from Mali, a box of kittens or rescued animal, a video message, disabled artists come along and do charicatures, children singing, <br />
  16. 16. marketing and publicity<br />if you need any posters or leaflets, someone may be prepared to design and/or print in exchange for being listed a sponsor<br />look at local events listings<br />media: contact local papers and radio stations.<br /> visit the Twestival Marketing team slide share for additional marketing ideas<br />
  17. 17. Summary<br />Know the Rules.<br />Work as a team.<br />Get organized and its easy once you start. <br />Don’t be afraid of no and have fun.<br />Ask for help if you need it.<br />Say Thank you often.<br />
  18. 18. we’re here to help...<br />The Twestival Fundraising team is:<br />Alisa Gilbert @sulook &lt;;<br />Gradon Tripp @grodontripp&lt;;<br />Marc A. Pitman @marcapitman&lt;;  <br />Special thanks to @ClaireatWaves for creating the first draft of slides for this presentation<br />