Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
.com
and
.com
.com
Research confirms response rate goes down
based on post frequency per day
1 2 3 4 5 6
Response
ratelower
.com
.com
Research shows engagement
decreases by the 3rd tweet
.com
1 tweet per day = 1 retweet
2 tweets per day = retweet drops to 25%
3 tweets per day = retweet rate drops to 60%
4-5 ...
“Half-Life” is how a link or a social media post is referenced in terms of the
time it takes for it’s initial value to dro...
According to Bit.ly (worldwide URL-shortening platform) the
half-life of a link or post (content) on social media is distr...
.com
Twitter Facebook
• Share blog post
• Industry news update
• Ask fans a question
Welcome Back
• Reply to @ replies • Reply ...
Twitter Facebook
• Both - How to article
Get it done Tuesday
• Retweet 2 articles
• Reply to @ replies
• Ask fans a questi...
Twitter Facebook
• Tweet / Share blog
Fan Appreciation
• Retweet 2 Articles
• Reply @ replies
• Share best fan photo
• Rep...
Twitter Facebook
• Quick Tip Article
Quick Tips
• Retweet 2 articles
• Reply to @ replies
• Poll the fans
• Reply to comme...
Twitter Facebook
• Tweet / Share blog post
• Funny / Link / Photo
Casual Friday
• Scour Non@ mentions
• Reply to @ replies...
Twitter Facebook
• Tweet / Share Events
Weekend Events
Organize images / content
Plan content & schedule posts for the wee...
Facebook and LinkedIn are great networks
to build relationships.
Let’s connect on LinkedIn:
https://www.linkedin.com/in/ka...
.com
http://abeanstalksocial.com/abtsocial-university/
.com
…using Social Media, Blogging,
Monitoring, Email and SMS
messaging.
.com
How Often to Schedule Posts on Facebook & Twitter
Upcoming SlideShare
Loading in …5
×

How Often to Schedule Posts on Facebook & Twitter

858 views

Published on

aBeansTalkSocial.com shares how often to post on Facebook and Twitter. Learn how to strategize you posts to schedule them out. Definition of a post or link half-life.

Published in: Education
  • Be the first to comment

How Often to Schedule Posts on Facebook & Twitter

  1. 1. .com and
  2. 2. .com
  3. 3. .com Research confirms response rate goes down based on post frequency per day 1 2 3 4 5 6 Response ratelower
  4. 4. .com
  5. 5. .com Research shows engagement decreases by the 3rd tweet
  6. 6. .com 1 tweet per day = 1 retweet 2 tweets per day = retweet drops to 25% 3 tweets per day = retweet rate drops to 60% 4-5 tweets = retweet rate drops to 75% 21-30 tweets = retweets rate drops to 5%
  7. 7. “Half-Life” is how a link or a social media post is referenced in terms of the time it takes for it’s initial value to drop. There is value to measuring the time when the content (a link or a post) engagement (likes, comments, shares, etc.) has received 50% of its attention. Another way to explain it is to say the time measurement the content falls to half of its initial value. .com
  8. 8. According to Bit.ly (worldwide URL-shortening platform) the half-life of a link or post (content) on social media is distressingly short. Here is their analysis of 1,000 links distributed on social networks: Twitter = 2.8 hours Facebook = roughly 24 minutes longer than Twitter YouTube = 7.4 hours .com
  9. 9. .com
  10. 10. Twitter Facebook • Share blog post • Industry news update • Ask fans a question Welcome Back • Reply to @ replies • Reply to comments
  11. 11. Twitter Facebook • Both - How to article Get it done Tuesday • Retweet 2 articles • Reply to @ replies • Ask fans a question • Reply to comments .com
  12. 12. Twitter Facebook • Tweet / Share blog Fan Appreciation • Retweet 2 Articles • Reply @ replies • Share best fan photo • Reply to comments • Promotional updates .com
  13. 13. Twitter Facebook • Quick Tip Article Quick Tips • Retweet 2 articles • Reply to @ replies • Poll the fans • Reply to comments .com
  14. 14. Twitter Facebook • Tweet / Share blog post • Funny / Link / Photo Casual Friday • Scour Non@ mentions • Reply to @ replies • Ask fans about weekend plans • Reply to comments
  15. 15. Twitter Facebook • Tweet / Share Events Weekend Events Organize images / content Plan content & schedule posts for the week .com
  16. 16. Facebook and LinkedIn are great networks to build relationships. Let’s connect on LinkedIn: https://www.linkedin.com/in/karenbomm.com
  17. 17. .com
  18. 18. http://abeanstalksocial.com/abtsocial-university/ .com
  19. 19. …using Social Media, Blogging, Monitoring, Email and SMS messaging. .com

×