Social Media for Healthcare Nonprofits - New England Association of Philanthropy

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A brief introduction on social media, explaining the rise in "user generated" content and how healthcare nonprofits can use that to their benefit.

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  • Social media is happening whether you like it or not.Your donors are involved. Your board members are on Facebook. It’s happening.
  • Amazon 1998BrochurewareMany Maine sites are still hereCompany controlled information
  • More interaction-WishlistLook InsideMore navigation tabs
  • That got boring. People wanted to start creating their own content.Blogs started. Then lots others.
  • Home: FB fan pageChatter: TwitterProducts: Traditional product web pagesFriends: Facebook againMedia: YouTube & FlickrChat: Traditional contact page
  • The ultimate in user-generated: a 40-minute HD movie premiere May 3, 2009. NOT Peter Jackson. NOT New Line Cinema. NOT Tolkeinn family. 100% created by fans!!(Apple ipod ads too!)
  • WHY: People can show their support. Word of mouth on STEROIDS.Especially in a competitive, HIPAA environment
  • Companies & fans can do this too!
  • You don’t have to be a whiz to post a video to YouTube
  • NEAHPis already being talked about on Twitter (not even all are from me!)
  • NEAHP colleagues are already on LinkedIn
  • LOTS of user-generated content
  • Be where the conversations are!!
  • Email lists: OPT IN NOT purchased!!
  • But first, it’s even happening on Google!
  • Simple search: “hospital 04901” Already 2 reviews!
  • You can claim your profile and put things like your logo, business hours, etc.
  • Which pub would you check out first? A, B, or C?
  • Look at the pictures and “user content” (just an old logo in this case)“Details” were put by the owners: hours? Reservations (large parties only)? Etc.
  • Anyone can write – ANYTHING, rude or positiveThe web has a MEMORY!! September 2005!!
  • Keeps communication openCustomers can pass it on to their friendsCan offer coupons
  • Combine coupons with complementary businesses
  • Simple, easy, freeGets you listed in search engine searchesPaul Levy “Running a Hospital” [President and CEO of Beth Israel Deaconess Medical Center in Boston}
  • Wordpress – much more customizable Can use your email newsletters (blog posts stay up even after emails get deleted)
  • These are my favoritesOur customers are using them
  • These are my favoritesOur customers are using them
  • My 74 cause members
  • But wait there’s more – this let’s me go to ALL my networks
  • Get your business where the conversations are already happening
  • What are people saying? Find out (good, bad, AND ugly)
  • Twitter has been used for raising money. But not by nonprofits.Tweetsgiving: Fall 2008 6 people, 6 weeksRaised $11,000 to build a classroom in TanzaniaFall 2009:22,605 tweets of gratitudeOver $31,000 raised
  • Twestival: February 20091 person, less than 4 weeks200 cities around world on 1 day raised over $250,000 for one charityTwestival September 2009:$450,000 from 130 charities
  • http://www.mgive.com/ seems to be one provider
  • Yep. Over $20 million!
  • Social media isn’t a replacement to fundraising basics. It’s all about the relationships. But social media can really help us go where the relationships are.
  • Social Media for Healthcare Nonprofits - New England Association of Philanthropy

    1. 1. Social Media 101<br />Harnessing the power of the web for healthcare philanthropy<br />Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com<br />© 2010 FundraisingCoach.com<br />
    2. 2. Amazon 1998 Web 1.0<br />I’m not here to convince you. <br />This is happening whether you like it or not.<br />
    3. 3. Amazon 1998 Web 1.0<br />
    4. 4. Amazon w/user generated comment<br />
    5. 5. 100% user generated: a blog<br />
    6. 6. Skittles is whole hog!<br />
    7. 7. 100% user generated fan film<br />
    8. 8. Special Olympics on Facebook<br />
    9. 9. People can SHOW their support<br />
    10. 10. And add their own content<br />
    11. 11. Special Olympics on YouTube<br />
    12. 12. USM is already talked about on Twitter<br />
    13. 13. USM people on LinkedIn<br />
    14. 14. Loads of options!<br />
    15. 15. Go where the conversations are<br />
    16. 16. Start small<br />
    17. 17. Your Google Profile<br />
    18. 18. Your organizational Google profile<br />
    19. 19. You can edit it<br />
    20. 20. Just click edit<br />
    21. 21. Which pub would you check out 1st?<br />
    22. 22. They’ve even added photos<br />
    23. 23. Look at this realtor search<br />
    24. 24. When was this comment?<br />
    25. 25. Your Personal Google Profile<br />http://www.google.com/s2/profiles/me<br />http://bit.ly/yourprofile <br />
    26. 26. Lots of room to customize<br />
    27. 27. Email Newsletters<br />
    28. 28. Simple programs<br />
    29. 29. Email Newsletter Tips<br />Start sustainably<br />Weekly? Monthly? Sporadic?<br />
    30. 30. Email Newsletter Tips<br />Start sustainably<br />Weekly? Monthly? Sporadic?<br />Ask permision<br />This is not direct mail<br />Purchased lists = SPAM<br />Double opt-in<br />
    31. 31. Email Newsletter Tips<br />Start sustainably<br />Weekly? Monthly? Sporadic?<br />Ask permision<br />This is not direct mail<br />Purchased lists = SPAM<br />Double opt-in<br />The ethical bribe<br />Entice new subscribers with something of value<br />Ebook | Tip Sheet | Recipes | Coupons<br />
    32. 32. Blogs<br />
    33. 33. Special Olympics supporter’s blog<br />
    34. 34. Organizational blog<br />
    35. 35.
    36. 36. Blog Tips<br />Blogs stick around<br />Great for search engines<br />Adds “permanence” for deletable emails & disposable news clippings<br />Keeps you professionally sharp & up-to-date<br />
    37. 37. Blog Tips<br />Blogs stick around<br />Great for search engines<br />Adds “permanence” for deletable emails & disposable news clippings<br />Keeps you professionally sharp & up-to-date<br />Repurpose content<br />Newsletters, press releases, ads<br />
    38. 38. Blog Tips<br />Blogs stick around<br />Great for search engines<br />Adds “permanence” for deletable emails & disposable news clippings<br />Keeps you professionally sharp & up-to-date<br />Repurpose content<br />Newsletters, press releases, ads<br />Most people won’t come to your blog<br />Make RSS feed & email options easy to find<br />
    39. 39. More Blog Tips<br />Find your voice<br />No one sees the world exactly as you do<br />Experiment with formal/informal, opinionated/general to see what generates comments<br />
    40. 40. More Blog Tips<br />Find your voice<br />No one sees the world exactly as you do<br />Experiment with formal/informal, opinionated/general to see what generates comments<br />Schedule it on your calendar<br />The habit of blogging takes time<br />I find every other week manageable, some like daily<br />Schedule your publishing (I write Sundays, publish Tuesdays<br />
    41. 41. Start Small<br />
    42. 42. Try Others<br />
    43. 43. Using social media to drive PR<br />
    44. 44. Put T/F on FB Cause<br />
    45. 45. Ping.fm lets you updates dozens of sites<br />
    46. 46. Went to my LinkedIn network…<br />
    47. 47. Went to my Facebook friends…<br />
    48. 48. AND to my Twitter followers<br />
    49. 49. 3 minutes – 1000’s of people<br />
    50. 50. Go where the conversations are!<br />
    51. 51. LISTEN!<br />
    52. 52. Fundraising with Twitter - Tweetsgiving<br />
    53. 53. Fundraising with Twitter - Twestival<br />
    54. 54. Text messages too!<br />
    55. 55. Over $20 million!<br />
    56. 56. Not Twitter, It’s the Relationships<br />
    57. 57. How to get started<br />Pick a tool <br />I suggest Twitter, Facebook, or LinkedIn<br />Fill out your profile<br />This is your place to market yourself<br />If on Twitter, fill the bio line with keywords (they make it easier to find you)<br />Practice Covey’s Habit 5<br />Seek first to understand, then to be understood<br />
    58. 58. Tool shop including: The Creating Donor Evangelists Program<br />Give me your card for a free copy of $100,000 Guide to Email Solicitation e-course<br />Free blog, articles, book reviews, and more!<br />marc@fundraisingcoach.com<br />

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