The document provides an overview of social media platforms and guidelines for using them effectively. It discusses setting up and using accounts on Twitter, LinkedIn, Facebook, YouTube and blogs. For each platform, it recommends building a profile, sharing content, engaging with other users by commenting and joining groups. The document stresses using hashtags on Twitter to join conversations and engaging others by responding to their posts. It suggests blogging regularly about industry topics and problems to provide value to readers rather than focusing on oneself. The goal is to build networks and a reputation through consistent sharing and participation across various social media channels.

1. Social Media 101 Presented by Classic Exhibits and Interpretive Exhibits

2. Social Media 101 Presented by Classic Exhibits and Interpretive Exhibits Presenter: Tim Patterson VP of Sales and Marketing at IE

3. Find me Online @tradeshowguy on Twitter Tradeshowguy Blog on Facebook Tradeshowmarketing on YouTube

4. Internet users (Sept 2009) 1.73 Billion 252 Million in North America

5. Internet users (Sept 2009) 1.73 Billion 252 Million in North America 90 Trillion e-mails sent in 2009 247 Billion e-mails per day 200 Billion of them are SPAM 1.4 Billion e-mail users worldwide

6. Internet users (Sept 2009) 1.73 Billion 252 Million in North America 90 Trillion e-mails sent in 2009 247 Billion e-mails per day 200 Billion of them are SPAM 1.4 Billion e-mail users worldwide 234 Million Websites as of Dec 2009 126 Million Blogs

7. 84% - percentage of social networks with more women than men

8. 84% - percentage of social networks with more women than men 27.3 Million Tweets per day (November, 2009)

9. 84% - percentage of social networks with more women than men 27.3 Million Tweets per day (November, 2009) Facebook serves 260 Billion page views per month (Dec 09) LinkedIn has 1.9 Billion page views per month (Dec 09)

10. Over 500 million people on Facebook

11. 2.5 Billion photos uploaded to Facebook each month 4 Billion photos hosted by Flickr

12. YouTube serves 1 Billion videos per day 12.2 Billion YouTube Videos viewed per month in the US

13. Average viewer watches 182 videos per month in the US Over 4 in 5 internet users view video online

14. Getting Started

15. Getting Started A few beginning thoughts…

17. BLOGGING!

18. Twitter

19. Twitter Set up an account

20. Twitter Set up an account

21. Twitter Set up an account Start following people

22. Twitter Set up an account Start following people Related to industry keywords Up to 2000

23. Twitter 3. Start Tweeting! About what?

24. Twitter 3. Start Tweeting! About what? Industry, fun stuff, things you like Interesting things others would like Links, photos, company events

25. Twitter 4. INTERACT

26. Twitter 4. INTERACT Respond to messages Reply to people GET INVOLVED!

27. Engagement tools: Tweetdeck.com

28. Engagement tools: Set up tweets to be broadcast at future dates/times

29. Engagement tools: Set up tweets to be broadcast at future dates/times: Shows, meetings, events, etc.

30. Engagement tools: Hootsuite.com

31. Engagement tools: Set up tweets to be broadcast at future dates/times: Shows, meetings, events, etc.

32. Engagement tools: Shorten and track links – helps you gauge what your followers are responding to

33. Engagement tools: www.search.twitter.com to find like-minded people

34. Engagement tools: Wefollow.com& Twellow.com to find subject-related people

35. Contact Management WeFollow.com Enter the tags you want to be known for: #socialmedia - #tradeshow #eventpro

36. Contact Management Friendorfollow.com *See the people you follow that follow you back *Who is following you without you following back

37. Following Conversations What is a #hashtag?

38. Following Conversations What is a #hashtag? It’s any word that has a “#” – or pound sign – in front of it: #expowest #TS2 #journchat #wordpresschat

39. With a #hashtag

40. Twitter HAVEFUN!

41. LinkedIn

42. LinkedIn Business Related

43. LinkedIn Business Related Networking Goldmine

44. LinkedIn Business Related Networking Goldmine Introductions

45. LinkedIn Business Related Networking Goldmine Introductions Job-Seekers

46. LinkedIn Business Related Networking Goldmine Introductions Job-Seekers Discussions

47. LinkedIn Business Related Networking Goldmine Introductions Job-Seekers Discussions Like-minded groups

48. LinkedIn Business Related Networking Goldmine Introductions Job-Seekers Discussions Like-minded groups Post events and invite

49. LinkedIn Business Related Networking Goldmine Introductions Job-Seekers Discussions Like-minded groups Post events and invite Build a reputation

50. LinkedIn Build your profile

51. LinkedIn Build your profile Invite others

52. LinkedIn Build your profile Invite others Join groups

53. LinkedIn Build your profile Invite others Join groups Join discussions

54. LinkedIn Build your profile Invite others Join groups Join discussions Ask questions Answer questions

55. LinkedIn Build your profile Invite others Join groups Join discussions Ask questions Answer questions Get involved

56. Facebook

57. Facebook 1. Set up an Account

58. Facebook Set up an Account Find friends and get connected

59. Facebook Set up an Account Find friends and get connected Share! Photos, links, thoughts – What are others doing?

60. Facebook Set up an Account Find friends and get connected Share! Photos, links, thoughts – What are others doing? 5. ‘Like’ groups, organizations, events, etc.

61. Facebook Set up an Account Find friends and get connected Share! Photos, links, thoughts – What are others doing? 5. ‘Like’ groups, organizations, events, etc. 6. Set up pages, post events

62. YouTube

63. YouTube 1. Set up an account

64. YouTube Set up an account Start posting videos

65. YouTube Set up an account Start posting videos Share on Twitter, blog

66. YouTube Set up an account Start posting videos Share on Twitter, blog How-to’s, informational

67. YouTube Set up an account Start posting videos Share on Twitter, blog How-to’s, informational Keep them short: 1 – 3 minutes

68. YouTube Set up an account Start posting videos Share on Twitter, blog How-to’s, informational Keep them short: 1 – 3 minutes Use Flip or similar

69. BLOGGING

70. BLOGGING Blogs are Cheap, Fast and Easy

71. BLOGGING Blogs are Cheap, Fast and Easy WordPress, Blogspot or Typepad

72. BLOGGING Blogs are Cheap, Fast and Easy WordPress, Blogspot or Typepad Find a (pro) theme

73. BLOGGING Blogs are Cheap, Fast and Easy WordPress, Blogspot or Typepad Find a (pro) theme Dress it up Add Plug-ins and Widgets

74. BLOGGING

75. BLOGGING

76. BLOGGING What to blog about?

77. BLOGGING What to blog about? IT’S NOT ABOUT YOU!

78. BLOGGING What to blog about? IT’S NOT ABOUT YOU! *Industry problems

79. BLOGGING What to blog about? IT’S NOT ABOUT YOU! *Industry problems *Solve a problem, answer a need

80. BLOGGING What to blog about? IT’S NOT ABOUT YOU! *Industry problems *Solve a problem, answer a need *Short: 300 – 750 words

81. BLOGGING What to blog about? IT’S NOT ABOUT YOU! *Industry problems *Solve a problem, answer a need *Short: 300 – 750 words *Use guest bloggers

82. BLOGGING What to blog about? IT’S NOT ABOUT YOU! *Industry problems *Solve a problem, answer a need *Short: 300 – 750 words *Use guest bloggers *Photos, audio/video

83. BLOGGING How often should you blog?

84. BLOGGING How often should you blog? As often as necessary so people don’t think the blog is ignored.

85. BLOGGING How often should you blog? As often as necessary so people don’t think the blog is ignored. To begin – 2 – 4 X a month Increasing to 2 – 4 X week

86. BLOGGING How often should you blog? As often as necessary so people don’t think the blog is ignored. To begin – 2 – 4 X a month Increasing to 2 – 4 X week The more often you blog the more successful the blog will be!

87. Thank you for attending! Tim Patterson tim@tradeshowguyblog.com @tradeshowguy on Twitter 503-371-9411 Mel White (866) 652-2100