College of Consultants Presentation - Kellogg Action Lab
Social Media For Market Research 02 2010b
1. Social Media for Market Research …Are You Listening? with Susan Barnes of Susby Internet Solutions February 27, 2010 A Guest Presentation for Marketing Research Methods in the Green MBA Program at Dominican University of California, with Michaela Hayes
13. The Conversation Prism Source: By Brian Solis of PR 2.0. http://www.briansolis.com/2009/09/the-conversation-prism-the-landscape-for-international-social-networking
19. But First we Need to Measure Implementing marketing campaigns is worthless unless you know how they performed. I.e. What is the ROI (return on investment)? Remember, even you’re not paying to promote, on social networks, you’re still spending time.
71. Remember the Secret? It’s not about marketing, it’s about relationships and trust.
72. Thank You! With special thanks to Michaela Hayes for inviting me to talk with you today. Susan Barnes’ Contact Info: [email_address] http://www. susby .com http://twitter. com/susby http://www.facebook.com/susby http://www.linkedin.com/in/susanbarnes Phone/SMS: (415) 305-6403 Also check out Classes for Causes http://www.classesforcauses.org http://www.twitter.com/classes4causes http://www.facebook.com/classesforcauses
Editor's Notes
How did we get here?
And consumers have taken control
And consumers have taken control
Web 2.0. Links to http://www.youtube.com/watch?v=2xXlZK5rCls which is a Davos presentation from 2007.