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Join the Social  Media Groundswell
Overview <ul><li>Discover social media tools plus do’s and don’ts for social media marketing,  </li></ul><ul><li>Explore h...
Before we get started… <ul><li>Which Social Media tools are you interested in learning most:  </li></ul>___ Twitter  ___ M...
Social Media Stats <ul><li>AROUND THE WORLD </li></ul><ul><li>675,854,000 people a month use social networks </li></ul><ul...
Social Media Do’s <ul><li>It is okay to have a Social Media identity for a business or for an individual  </li></ul><ul><l...
Social Media Do’s <ul><li>Engage with people's real wants, needs and actual interests. Instead of trying to push your own ...
Social Media Don’ts <ul><li>Pushing an agenda strongly will just make you look like a spammer. </li></ul><ul><li>If you're...
Social Media Don’ts <ul><li>Don't treat it as one-way communication. It's  social  media. </li></ul><ul><li>Don't be a rob...
Why Tweet? <ul><li>One of the 10 top social media sites </li></ul><ul><li>Twitter.com is fastest growing  increasing 1,928...
Why Tweet? <ul><li>Average time per person on Twitter increased 522% year-over-year </li></ul><ul><ul><li>5 min. 2 sec.  J...
Why Tweet? <ul><li>Building Community </li></ul><ul><li>Improving Customer Service </li></ul><ul><li>Prospecting & Selling...
What is Twitter? <ul><li>An ongoing stream of information, kind of like a chat session.  </li></ul><ul><li>Direct Messages...
Twitter Tools Abound <ul><li>Tweet Chat </li></ul><ul><li>TweetLater </li></ul><ul><li>TweetDeck </li></ul><ul><li>Ubertwi...
Your Twitter Profile
Marketing Tip #1 You can create a unique look for your  Twitter page that's totally different from  other people's Twitter...
Marketing Tip #2 Because you are a person communicating  with other people on Twitter, you should  add something personal ...
Marketing Tip #3 Instead of using the automatic RT method,  try this: &quot;TSTC tops the list” and then the  URL. Then sa...
Marketing Tip #4 Often people are very responsive with  direct messages whereas they are not responsive at all with regula...
Why Facebook? <ul><li>More than 200 million active users. </li></ul><ul><li>Demographic with 35- to 54-year olds  are the ...
What is Facebook? <ul><li>Facebook continues to lead as the  No. 1 U.S. social networking site for  the sixth month in a r...
What is Facebook? <ul><li>Facebook was also the No. 1 social  networking site among the top 10 when  ranked by average tim...
What is Facebook?
Facebook Fan Pages
Why MySpace? <ul><li>MySpace.com is moving  toward becoming an  “entertainment portal,” with MySpace Music helping to ceme...
Why MySpace? <ul><li>Since the site’s launch in  September 2008, unique  visitors to the music.myspace.com subdomain have ...
What is MySpace? <ul><li>MySpace is a social networking  website with an interactive,  user-submitted network of friends, ...
Creating an Account
Why LinkedIn? <ul><li>Brand permeation </li></ul><ul><li>Grow your network </li></ul><ul><li>Nurture relationships </li></...
What is LinkedIn? <ul><li>LinkedIn  is a business-oriented social networking site founded in Dec. 2002  and launched in Ma...
Creating Your Profile
Why Blogger? <ul><li>Helps you to keep fresh content on the Web, building your brand. </li></ul><ul><li>Helps you establis...
What is Blogger? <ul><li>Blogger is a content management system that builds a personal website.  </li></ul><ul><li>It's on...
Preparing to Blog <ul><li>Determine your ideal prospects, your audience.  </li></ul><ul><li>Keep it useful and relevant. <...
Preparing to Blog <ul><li>Be clear about your topics. People mostly want advise. What advise can you offer?  </li></ul><ul...
Why flickr? <ul><li>Upload and share photos to other sites. </li></ul><ul><li>Photos can be of higher quality. </li></ul><...
What is flickr? According to  Flickr , it is almost certainly  the best online photo management and sharing application in...
Getting started on flickr <ul><li>Get a Yahoo ID at yahoo.com if you don’t have one.  </li></ul><ul><li>Go to flickr.com a...
Getting started on flickr <ul><li>Adding photos creates a photostream. </li></ul><ul><li>Can be a single set of images or ...
Why YouTube? <ul><li>People are marching in droves to the web to watch video.  </li></ul><ul><li>Most people have broadban...
What is YouTube? YouTube  is a video-sharing site that lets users upload and view all sorts of video clips online. The sit...
Setting up a YouTube Channel BEWARE: Do not upload any TV shows, music videos, music concerts, or commercials without perm...
Uses of YouTube 1. Flag a video for future viewing 2. Save your favorite videos 3. Create a video playlist 4. Share a vide...
Uses of YouTube 6. Post a video comment 7. Post video to your blog 8. Upload live video to your channel 9. Upload videos f...
Why Digg? Build visibility and authority Grow your direct traffic Connect with key influencers Boost your audience reach I...
What is Digg? <ul><li>Social bookmarking site. Bookmarking, but  shared with other peopl </li></ul><ul><li>You can make fr...
Other Bookmarking Sites <ul><li>Digg.com - Tough but worth it </li></ul><ul><li>Del.icio.us - Not huge traffic but  someti...
Your Digg Profile
Questions?
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2009 Tstc Social Media Presentation

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Social Media presentation prepared for professional development day at TSTC Waco

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2009 Tstc Social Media Presentation

  1. 2. Join the Social Media Groundswell
  2. 3. Overview <ul><li>Discover social media tools plus do’s and don’ts for social media marketing, </li></ul><ul><li>Explore how microblogging, social bookmarking, and blogs can extend your reach online, and </li></ul><ul><li>Learn to leverage your digital assets for social media promotion including images, video (Flickr & YouTube) </li></ul><ul><li>Pull together social media basics, tools and examples to develop a practical social media strategy for you.   </li></ul>
  3. 4. Before we get started… <ul><li>Which Social Media tools are you interested in learning most: </li></ul>___ Twitter ___ MySpace ___ Facebook ___ LinkedIn ___ YouTube   ___ Blogger ___ Flickr ___ Digg ___ Other: ____________________  
  4. 5. Social Media Stats <ul><li>AROUND THE WORLD </li></ul><ul><li>675,854,000 people a month use social networks </li></ul><ul><li>70.4% of the global online population use social networks every month </li></ul><ul><li>Social networks see 360 trillion pages viewed per month </li></ul><ul><li>Users spend 11% of their time online on social networks </li></ul>Retrieved from: http://blogs.myspace.com/index.cfm?fuseaction=blog.ListAllCustom&friendId=423649524&swapped=true
  5. 6. Social Media Do’s <ul><li>It is okay to have a Social Media identity for a business or for an individual </li></ul><ul><li>Claim your name on Twitter. </li></ul><ul><li>Listen and observe. </li></ul><ul><li>Use the various tools for sharing specific media. </li></ul><ul><li>Share good links. Share your expertise. Be generous with your expertise. </li></ul>
  6. 7. Social Media Do’s <ul><li>Engage with people's real wants, needs and actual interests. Instead of trying to push your own agenda. </li></ul><ul><li>The golden rule is to treat others as you would like to be treated. Or tweet others as you would like to be tweeted. </li></ul>
  7. 8. Social Media Don’ts <ul><li>Pushing an agenda strongly will just make you look like a spammer. </li></ul><ul><li>If you're trying to sell directly through your social media, that will also flag you as a spammer. </li></ul><ul><li>Don't shout. It makes sense, but people do it. Accept other views. </li></ul><ul><li>Don't try to compete for a high score. </li></ul><ul><li>Don't treat it as a technology. Treat it as a medium where people interact. </li></ul>
  8. 9. Social Media Don’ts <ul><li>Don't treat it as one-way communication. It's social media. </li></ul><ul><li>Don't be a robot. Be a human being. </li></ul><ul><li>Don't hide your identity. Be yourself. </li></ul><ul><li>Don't try to run before you walk. Don't try to do too much too soon. </li></ul><ul><li>Never, ever post drunk, tired or emotional. </li></ul><ul><li>Don’t try too much … share your own stuff only; tweet 100 times a day; change your Facebook status every 10 seconds. </li></ul>
  9. 10. Why Tweet? <ul><li>One of the 10 top social media sites </li></ul><ul><li>Twitter.com is fastest growing increasing 1,928% year-over-year </li></ul><ul><ul><li>June 2008 1 million unique visitors </li></ul></ul><ul><ul><li>June 2009 21 million unique visitors </li></ul></ul><ul><li>Twitter the fourth most visited member communities site. </li></ul>
  10. 11. Why Tweet? <ul><li>Average time per person on Twitter increased 522% year-over-year </li></ul><ul><ul><li>5 min. 2 sec. June 2008 </li></ul></ul><ul><ul><li>31 min. 17 sec. June 2009 </li></ul></ul><ul><ul><li>Fastest growing by time per person among the top 10. (Source: Nielsen Online) </li></ul></ul>
  11. 12. Why Tweet? <ul><li>Building Community </li></ul><ul><li>Improving Customer Service </li></ul><ul><li>Prospecting & Selling </li></ul><ul><li>Increasing Brand Awareness </li></ul><ul><li>Networking </li></ul><ul><li>Listening   </li></ul>
  12. 13. What is Twitter? <ul><li>An ongoing stream of information, kind of like a chat session. </li></ul><ul><li>Direct Messages are like email from one person to another, private. </li></ul><ul><li>Tweets are on a public timeline (unless you have changed your settings to show only to those who you allow to “follow you.” </li></ul>
  13. 14. Twitter Tools Abound <ul><li>Tweet Chat </li></ul><ul><li>TweetLater </li></ul><ul><li>TweetDeck </li></ul><ul><li>Ubertwitter </li></ul><ul><li>And more… </li></ul>
  14. 15. Your Twitter Profile
  15. 16. Marketing Tip #1 You can create a unique look for your Twitter page that's totally different from other people's Twitter page. Your Twitter page can reflect the look, feel and identity that you have set in place for others to see.
  16. 17. Marketing Tip #2 Because you are a person communicating with other people on Twitter, you should add something personal in there like &quot;a mom&quot; or &quot;a dad&quot; or &quot;father of three.&quot; Those kinds of things actually add a little more personality into your biography.
  17. 18. Marketing Tip #3 Instead of using the automatic RT method, try this: &quot;TSTC tops the list” and then the URL. Then say, &quot;via @EliskaF.&quot;
  18. 19. Marketing Tip #4 Often people are very responsive with direct messages whereas they are not responsive at all with regular email.
  19. 20. Why Facebook? <ul><li>More than 200 million active users. </li></ul><ul><li>Demographic with 35- to 54-year olds are the fastest growing demographic, and the 55+ demographic isn't far behind. </li></ul><ul><li>Began by and for college students. </li></ul>
  20. 21. What is Facebook? <ul><li>Facebook continues to lead as the No. 1 U.S. social networking site for the sixth month in a row. </li></ul><ul><li>87.3 million unique visitors in June 2009. </li></ul>
  21. 22. What is Facebook? <ul><li>Facebook was also the No. 1 social networking site among the top 10 when ranked by average time per person. </li></ul><ul><li>Visitors spending avg. 4 hrs 33 mins. on the site in June. 240% year-over-year increase. (Source: Nielsen Online) </li></ul>
  22. 23. What is Facebook?
  23. 24. Facebook Fan Pages
  24. 25. Why MySpace? <ul><li>MySpace.com is moving toward becoming an “entertainment portal,” with MySpace Music helping to cement their presence in SM. </li></ul>
  25. 26. Why MySpace? <ul><li>Since the site’s launch in September 2008, unique visitors to the music.myspace.com subdomain have increased 190 percent — 4.2 million unique visitors to 12.1 million in June 2009. Year-over-year traffic to the URL has increased 1,017 percent. </li></ul><ul><ul><ul><ul><li> (Source: Nielsen Online </li></ul></ul></ul></ul>
  26. 27. What is MySpace? <ul><li>MySpace is a social networking website with an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music ... </li></ul><ul><li>Profile is more customizable than Facebook </li></ul><ul><li>Preferred by some of TSTC’s younger prospects and new students </li></ul>
  27. 28. Creating an Account
  28. 29. Why LinkedIn? <ul><li>Brand permeation </li></ul><ul><li>Grow your network </li></ul><ul><li>Nurture relationships </li></ul><ul><li>SEO </li></ul>
  29. 30. What is LinkedIn? <ul><li>LinkedIn is a business-oriented social networking site founded in Dec. 2002 and launched in May 2003 mainly used for professional networking. </li></ul><ul><li>As of July 2009, it had more than 43 million registered users, spanning 170 industries. </li></ul>
  30. 31. Creating Your Profile
  31. 32. Why Blogger? <ul><li>Helps you to keep fresh content on the Web, building your brand. </li></ul><ul><li>Helps you establish your expertise. You write about what you know. You write case studies, answer questions, give examples and have conversations. </li></ul><ul><li>Helps you control your message. </li></ul>
  32. 33. What is Blogger? <ul><li>Blogger is a content management system that builds a personal website. </li></ul><ul><li>It's one of the easiest ways to publish your content on the web as well as attract organic search results. </li></ul><ul><ul><li>- Blogger (no tech skills required and a Google product) </li></ul></ul><ul><ul><li>- Wordpress.org (requires tech expertise </li></ul></ul><ul><ul><li>- TypePad (no tech skills required) </li></ul></ul>
  33. 34. Preparing to Blog <ul><li>Determine your ideal prospects, your audience. </li></ul><ul><li>Keep it useful and relevant. </li></ul><ul><li>Make a goal – to interact, build community, enhance credibility, reputation, or build expertise, generate prospects, industry partners? </li></ul>
  34. 35. Preparing to Blog <ul><li>Be clear about your topics. People mostly want advise. What advise can you offer? </li></ul><ul><li>Read other blogs in your field and see what other people are writing about in your niche and start connecting with those people, bouncing off of their posts. </li></ul>
  35. 36. Why flickr? <ul><li>Upload and share photos to other sites. </li></ul><ul><li>Photos can be of higher quality. </li></ul><ul><li>Uses someone else’s server. </li></ul><ul><li>Solution to sharing photos on Facebook and MySpace, etc. in one swoop. </li></ul><ul><li>Easy to use! </li></ul>
  36. 37. What is flickr? According to Flickr , it is almost certainly the best online photo management and sharing application in the world.
  37. 38. Getting started on flickr <ul><li>Get a Yahoo ID at yahoo.com if you don’t have one. </li></ul><ul><li>Go to flickr.com and sign in. Click Upload Photos to get started. </li></ul><ul><li>Upload them individually or download a Flickr desktop tool to automate the process. </li></ul><ul><li>  </li></ul>
  38. 39. Getting started on flickr <ul><li>Adding photos creates a photostream. </li></ul><ul><li>Can be a single set of images or organized by subject, location or any label you wish. </li></ul><ul><li>Flickr sets default to Public, but you can change this to Private. </li></ul><ul><li>Be free or go Pro, you’re choice. </li></ul>
  39. 40. Why YouTube? <ul><li>People are marching in droves to the web to watch video. </li></ul><ul><li>Most people have broadband. </li></ul><ul><li>YouTube’s innovations include: </li></ul><ul><li>Easy for users to contribute videos </li></ul><ul><li>Central location to find video </li></ul><ul><li>Helping users host and link to videos on the Internet. </li></ul>
  40. 41. What is YouTube? YouTube is a video-sharing site that lets users upload and view all sorts of video clips online. The site has become a repository for literally millions of movie and TV clips, music videos, home videos, and video blogs.
  41. 42. Setting up a YouTube Channel BEWARE: Do not upload any TV shows, music videos, music concerts, or commercials without permission unless they consist entirely of content you created yourself.
  42. 43. Uses of YouTube 1. Flag a video for future viewing 2. Save your favorite videos 3. Create a video playlist 4. Share a video via email 5. Watch on your mobile device
  43. 44. Uses of YouTube 6. Post a video comment 7. Post video to your blog 8. Upload live video to your channel 9. Upload videos from your phone 10. Edit within YouTube (basic)
  44. 45. Why Digg? Build visibility and authority Grow your direct traffic Connect with key influencers Boost your audience reach Increased stickiness and loyalty Encourage links
  45. 46. What is Digg? <ul><li>Social bookmarking site. Bookmarking, but shared with other peopl </li></ul><ul><li>You can make friends and share the cool links with those people automatically. They can just have a look. </li></ul><ul><li>Includes voting mechanism to vote content up or down. </li></ul>
  46. 47. Other Bookmarking Sites <ul><li>Digg.com - Tough but worth it </li></ul><ul><li>Del.icio.us - Not huge traffic but sometimes gain links long after </li></ul><ul><li>Reddit.com - Not too tough, nice little traffic spike </li></ul><ul><li>StumbleUpon.com - Easiest to get traffic </li></ul><ul><li>Mixx.com - Up and coming, one to watch </li></ul>
  47. 48. Your Digg Profile
  48. 49. Questions?

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