Getting Social for small business


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All about choosing the right social media for you and your business, how to find content, what to write about and time saving tips for social media.

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Getting Social for small business

  1. 1. Getting Social in Small Business TWEET: #ausmumpreneur
  2. 2. <ul><li>Social media strategy – Which one & why </li></ul><ul><li>Content – Quality content & how? </li></ul><ul><li>Time saving tips for social media </li></ul>
  3. 3. What is Social Media?
  4. 4. 1. Why do you want to use Social Media?
  5. 5. Why Social Media? <ul><li>It spreads your message to a wide audience </li></ul><ul><li>It is a cost effective way to promote your business </li></ul><ul><li>Builds long term relationships </li></ul><ul><li>Increases traffic to your website & SEO </li></ul><ul><li>To play where your audience is </li></ul><ul><li>To increase sales </li></ul><ul><li>To tell customers about new products/services </li></ul><ul><li>To get feedback on products/services </li></ul><ul><li>To talk to your customers </li></ul><ul><li>To make your customers feel loved! </li></ul>
  6. 6. 2. What’s in it for me?
  7. 7. Why Should I ….? <ul><li>To get interesting information </li></ul><ul><li>To learn “how to” </li></ul><ul><li>To be a voyeur </li></ul><ul><li>To be listened to </li></ul><ul><li>To feel part of the business/brand </li></ul><ul><li>To contribute </li></ul><ul><li>To get something </li></ul><ul><li>To be part of a community </li></ul><ul><li>To interact and network </li></ul><ul><li>To ask questions and get help </li></ul>
  8. 8. WHICH ONE?
  9. 9. 3. Who is Your Audience? Play where they play…..
  10. 10. Source date: 16/2/10 Demographics of users on social networking sites
  11. 12. 4. What do YOU enjoy Using? Social media is for life – you need to keep it going
  12. 13. 5. How Much Time Do You Have? It’s better to do one really well than 10 really badly
  13. 14. Content It’s ALL about quality NOT quantity! Do what you can maintain ongoing
  14. 15. Content Generate interest by sharing interesting content >>> engagement Make people aware of your business so that they LIKE or FOLLOW you Get them to do something, eg buy, go to your website, join your newsletter etc.
  15. 16. Content POST 1: What is your favourite blog site that you regularly visit? POST 2: Woof woof... find out what vets are up to on Facebook here POST 3: Who would you rather meet: Donald Trump or Richard Branson?
  16. 17. What to Post…. <ul><li>Your thoughts/opinions </li></ul><ul><li>Your ideas </li></ul><ul><li>Links to articles with your thoughts </li></ul><ul><li>Videos that you have made </li></ul><ul><li>Links to Youtube videos </li></ul><ul><li>Link to your website </li></ul><ul><li>Promote an event that is relevant to your audience </li></ul><ul><li>Write a book/movie/video/podcast/event review </li></ul><ul><li>“ How To” articles or videos </li></ul><ul><li>Seasonal topics, eg Christmas, The Olympics </li></ul><ul><li>Photos of an event </li></ul><ul><li>Get 101 FREE Facebook posting tips when you send me an email – details on the last slide! </li></ul>
  17. 18. What NOT to Post…. All about you ALL the time! Try to follow a 80/20 rule
  18. 19. PLUS Focus – don’t let the bright shiny things distract you! <ul><li>Keep your purpose in mind </li></ul><ul><li>Keep your audience in mind </li></ul><ul><li>Think quality </li></ul><ul><li>Enjoy yourself </li></ul><ul><li>Keep it real </li></ul><ul><li>Be authentic </li></ul><ul><li>Be honest </li></ul><ul><li>Add value </li></ul>
  19. 20. When to Post It depends on the social media…..
  20. 21. How to Get Content Ideas Read articles, blogs, Twitter Ask your audience what they want Check out for free resources & help on developing content Get inspiration from every day life Look at what is happening in the world Read forums, go to places & see what problems people have that you can solve Follow other people in your industry Put yourself in your readers shoes
  21. 22. Time Saving Tips
  22. 23. 1. Plan <ul><li>What and when </li></ul><ul><li>Create a content calendar </li></ul><ul><li>Write ideas down as they come to you </li></ul><ul><li>Marry your offline with your online marketing </li></ul>
  23. 24. 2. Schedule <ul><li>Schedule in advance…. </li></ul><ul><li>Blog posts </li></ul><ul><li>Facebook page posts, eg use Tweetdeck, Hootsuite, Post Planner, Sendible </li></ul><ul><li>Twitter tweets, eg use Tweetdeck, Hootsuite, Sendible </li></ul><ul><li>LinkedIn status updates, eg use Tweetdeck, Hootsuite, Sendible </li></ul><ul><li>And more….. </li></ul>
  24. 25. 3. Use Notifications <ul><li>Set up: </li></ul><ul><li>Google Alerts (free) </li></ul><ul><li>Social Mention (free) </li></ul><ul><li>Use: </li></ul><ul><li>Tweetdeck/Hootsuite to see at a glance if you have Twitter replies </li></ul><ul><li>Facebook page notifications </li></ul><ul><li>Blog comment notifications </li></ul>
  25. 26. 4. Do It on the Go <ul><li>Mobile Apps </li></ul><ul><li>Wordpress </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Hootsuite </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul>
  26. 27. Questions <ul><li>FREE OFFER… </li></ul><ul><li>Email: [email_address] with the word MUM in the subject line to get: </li></ul><ul><li>101 Facebook posting tips </li></ul><ul><li>Table on how to decide which social media to use </li></ul><ul><li>A content calendar to fill in </li></ul>My story of my 1 st 4 years in business for sale $25 with 5 FREE Mocks