This document provides an introduction to using Twitter for business purposes. It explains what Twitter is, why it's important for businesses, how to set up a Twitter account, how to find people to follow, basic Twitter terminology, best practices for businesses on Twitter, and strategies for using Twitter to market a business. The document recommends engaging with customers, using a casual tone, listening for comments about your business, and providing value through content like coupons, behind-the-scenes photos, and sneak peeks.

1. Twitter 101for Business By Chrystie Corns September 23, 2009

2. Welcome Chrystie Corns Social Marketing Manager @ WHERE.com Twitter: @ccmaine Facebook: www.facebook.com/chrystiecorns Email: chrystiecorns@gmail.com

3. Twitter..the Ultimate Time Suck or Marketing Tool?

4. Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages. People write short updates, often called "tweets" of 140 characters or fewer. Twitter is a microblog.

5. What is Twitter? Everyday millions of users create, discover and share ideas on Twitter Users also find great value in connecting with businesses of all kinds on Twitter Share their experiences Provide Feedback Discuss new product ideas Ask customer service questions http://business.twitter.com/twitter101

7. Fastest growing Social Network

8. You can do it anywhere!

9. It’s Free

10. You can follow people locally & nationally

13. Why are you using Twitter? Promote your Business Market your Company Job Hunting Crowdsourcing Establish Authority in an industry Maybe you just want to have fun!

15. Username

16. Password

18. Step 3 – Details Include in your Bio and/or custom background the names (or @usernames) of the people twittering from your company account. It’s also a good idea to include additional contact info, like email addresses.

19. Step 4 – Add a Picture

21. Twitterbackgrounds.com

22. Twitrounds.com

25. Twellow

26. TweetLocal

27. Mr. Tweet

29. Locals

30. Industry Experts

31. Industry Organizations

32. People talking about your product/services

33. People talking about YOU!

36. # - Hashtag- Used to identify and search for an event.

38. But….Be Careful Don’t talk AT your followers, talk with them Don’t spam users Don’t be boring Don’t constantly ask people to buy your stuff Don’t be rude Don’t tweet drunk

39. Sounds Good and all, BUT…

40. Twitter for Business

41. 8 Steps to Marketing Success on Twitter by Hubspot Choose Topics Outside Your Niche Define the Personality You Want To Reach Use the Search Button at Least 3 Times Per Day + Tweet at Least 15 New People Ask 5 Questions on a Daily Basis Answer at Least 3 Questions Daily Send Out 10 Useful or Entertaining Links (But Be Sure To Track!) Every Day Share at Least One Blog Post, Article, or Video Per Week Test a Different Landing Page from Your Twitter Profile Weekly http://blog.hubspot.com/blog/tabid/6307/bid/5085/The-Reverse-Marketing-Twitter-Checklist-8-Steps-to-Marketing-Success-on-Twitter.aspx

43. Tweetie

44. Seesmic

46. Audience Questions

47. Thank you for Having Me  Twitter: @ccmaine Email: chrystiecorns@gmail.com LinkedIn: www.linkedin.com/in/chrystiecorns Or just……GOOGLE ME!