1 a ramdc social media 06.24.2010

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1 a ramdc social media 06.24.2010

  1. 1. Email and Social Networking
  2. 2. Social Networking in Plain English
  3. 3. Quick Survey <ul><li>• Do you have a Myspace account? Facebook? Flickr? Linked In? </li></ul><ul><li>• Have you ever searched for something on Wikipedia? Yahoo? Google? Ask? </li></ul><ul><li>• Do you read blogs? </li></ul><ul><li>• Do you use a RSS ( Really Simple Syndication) reader: </li></ul><ul><li>Google, </li></ul><ul><li>Newsgator or </li></ul><ul><li>Bloglines? </li></ul><ul><li>• Do you or a client of yours use social media marketing? </li></ul>
  4. 4. RSS in Plain English
  5. 5. Why use Social Media to Network? <ul><li>Reconnect with old friends </li></ul><ul><li>Keep in touch with current friends </li></ul><ul><li>Create new friendships </li></ul><ul><li>Share common interests </li></ul><ul><li>Find a job (or clients!) </li></ul><ul><li>Establish business relationships </li></ul><ul><li>Market yourself to the world </li></ul>
  6. 6. What to look for when using Social Networking <ul><li>Profiles </li></ul><ul><li>Security </li></ul><ul><li>Features </li></ul><ul><li>Search </li></ul><ul><li>Help/Support </li></ul><ul><li>Legitimate Friend Focus (No spam) </li></ul><ul><li>User demographics </li></ul>
  7. 7. How to Network <ul><li>Create Positive News </li></ul><ul><ul><li>http://media.floridarealtors.org/GreatTimeToBuy/ </li></ul></ul><ul><ul><li>http://www.realtor.org/library </li></ul></ul><ul><ul><ul><li>(Right Tools, Right Now) </li></ul></ul></ul><ul><ul><li>http://www.RAMDC.com </li></ul></ul><ul><ul><li>RSS Feeds </li></ul></ul><ul><ul><li>Real Estate Statistics http://www.realtor.org/library/library/fg006 </li></ul></ul>
  8. 8. Just HOW do you market? <ul><li>Use video, pictures and voiceover </li></ul><ul><ul><li>90% of buyers search the internet first for homes </li></ul></ul><ul><ul><li>Buyers are looking for detailed information, multiple pictures, and virtual tours! </li></ul></ul><ul><li>YouTube, Camtasia, Jing, or Powerpoint are great ways to add voiceover to your videos or virtual tours. </li></ul><ul><li>Viddler is another great outlet for making low budget productions </li></ul>
  9. 9. Myspace <ul><li>Difficult to farm or get real information </li></ul><ul><li>62% older than 25 years old </li></ul><ul><li>40% are 35 or older </li></ul><ul><li>83% claim to make at least 100K over year </li></ul><ul><li>19% claim to make over 100K per year </li></ul><ul><li>The bar scene </li></ul>
  10. 10. Facebook <ul><li>More than 150 Million active users </li></ul><ul><li>More than 600K new registrants every day since January 2007 </li></ul><ul><li>Over 47K work related, collegiate, and high school networks </li></ul><ul><li>More than ½ of users are outside of college </li></ul><ul><li>6 th most trafficked website in the US </li></ul><ul><li>More than half of active users return daily </li></ul><ul><li>People spend an average of 20 minutes on the site </li></ul><ul><li>#1 Photo sharing site on the web </li></ul><ul><li>63% are female </li></ul><ul><li>62% are also on MySpace </li></ul><ul><li>If facebook were a country, it would be the 8 th most populated country </li></ul>
  11. 11. Linked In <ul><li>21 Million Users </li></ul><ul><li>Average Age 41 </li></ul><ul><li>Average income 110K </li></ul><ul><li>Average of 25 new members join every minute </li></ul><ul><li>All fortune 500 companies have executives on Linked in </li></ul><ul><li>More than 1.4 million members self identify themselves as Sr. Executives </li></ul><ul><li>34% own a smart phone or PDA </li></ul><ul><li>38% female </li></ul><ul><li>Traffic is up in the recession </li></ul>
  12. 13. Plaxo <ul><li>1.3 Million users </li></ul><ul><li>62% female </li></ul><ul><li>20% on facebook, 53% on Myspace, 11% on LinkedIn </li></ul>
  13. 14. Twitter <ul><li>Growth rate for Twitter was 752%, for a total of 4.43 million unique visitors in December 2008, in the start of 2008, Twitter had only around 500,000 unique monthly visitors </li></ul><ul><li>11% of online adults use Twitter or update their status online </li></ul><ul><li>Twitter users are mobile, less tethered by technology </li></ul><ul><li>a top 500 site that reaches over 4.1 million U.S. monthly people. The site attracts a more educated, slightly more female than male, young adult audience. </li></ul><ul><li>Compete shows that Twitter is receiving 8million unique visitors in the month of March 2009 </li></ul><ul><li>55 percent month-over-month growth rate </li></ul>
  14. 16. Wikipedia <ul><li>More than a third of American adult internet </li></ul><ul><li>users (36%) consult the citizen-generated </li></ul><ul><li>online encyclopedia Wikipedia. </li></ul><ul><li>• Credibility has been called into question. </li></ul><ul><li>• Regardless, Wikipedia receives top placement </li></ul><ul><li>on Google and almost 10% of daily Internet </li></ul><ul><li>users visit the site. </li></ul>
  15. 18. Wikis in Plain English
  16. 19. Central Desktop <ul><li>A way to create your own intranet </li></ul><ul><li>Create Webinars (DimDim.com/Jing.com) </li></ul><ul><li>Share Content </li></ul><ul><li>Single Sign in </li></ul><ul><li>Invite others! </li></ul>
  17. 20. Begin somewhere and start your own blog! <ul><li>WordPress </li></ul><ul><li>Homethinking </li></ul><ul><li>RealBlogging </li></ul><ul><li>AgentGenius </li></ul>
  18. 21. How Can You Use Blog Sites? <ul><li>Create unbiased articles about your company,executives and important news stories </li></ul><ul><li>Web site traffic increases </li></ul><ul><li>Cross-reference your articles with related articles </li></ul><ul><li>New user discovery </li></ul><ul><li>Reputation management </li></ul><ul><li>Subscribe to updates to monitor changes, Manage photos, links, content, etc. </li></ul>
  19. 22. Others <ul><li>Pathology </li></ul><ul><li>Tagged </li></ul><ul><li>Bebo </li></ul><ul><li>Hi5 </li></ul><ul><li>BlackPlanet </li></ul>
  20. 23. Blogs in Plain English
  21. 24. How RAMDC can help! <ul><li>Check out the Social Events Calendars </li></ul><ul><li>ProxioPro </li></ul><ul><li>Get Designated! Attend classes to meet other people </li></ul><ul><li>Attend State and National Conventions </li></ul><ul><li>Join other Realtor/Networking Organizations </li></ul><ul><ul><li>WCR Women’s Council of Realtors </li></ul></ul><ul><ul><li>CRS Certified Residential Specialist </li></ul></ul><ul><ul><li>GRI Graduate Realtor Institute </li></ul></ul><ul><ul><li>NARPM -CCIM -CRB </li></ul></ul>
  22. 25. www.Facebook.com m.facebook.com .
  23. 26. Be Profitable with Facebook <ul><li>30 Friends/ 5 Minutes </li></ul><ul><li>No timewasters </li></ul>
  24. 27. Facebook Etiquette <ul><li>Don't leave personal information unless you want it known. (&quot;I got a new phone: (205) 555-1234.&quot;) </li></ul><ul><li>Don’t leave sensitive correspondence (&quot;Hey, man. I'm sorry to hear about your aunt passing away.&quot;) </li></ul><ul><li>Don’t leave incriminating stories (&quot;I was just thinking about that time we got arrested in Tijuana. You remember that??&quot;). </li></ul><ul><li>Status updates can be fun to read, their humor decreases as their frequency increases. We don't need to know about your every move; one update every few days is certainly sufficient. </li></ul><ul><li>Keep your Status updates at least relatively interesting. Nobody cares to read: &quot;John Doe is going to take a nap.&quot; </li></ul>
  25. 28. Privacy Settings
  26. 29. Settings Choose which friend appear in your friends list Adjust your e-mail notification settings
  27. 30. Things to Do! Tagging your friends Edit Your Networks Creating Events Create a Group(Lists)
  28. 31. Manage Your Newsfeeds Hide Cousin Pookie’s Updates Create/Join Group-Pages Add External Content to your Wall
  29. 32. Facebook Pages <ul><li>Give your business its own identity </li></ul><ul><li>Get fans </li></ul><ul><li>Keep it interesting </li></ul><ul><ul><li>Post video, photos, applications, messages </li></ul></ul><ul><li>Page vs. Group </li></ul><ul><li>df </li></ul>
  30. 33. How to coordinate all of your Social Media Sites from one page! <ul><li>www. Sendible .com or www.Ping.fm also lets you schedule Facebook messages ahead of time so you can send messages to your friends, customers or colleagues in the future. </li></ul>
  31. 34. How to Syncs Photos of Facebook Friends with Contacts in Microsoft Outlook/Windows Mobile <ul><li>Outsync: http://www.melsam.com/outsync/ </li></ul><ul><li>OutSync is a free Windows application that syncs photos of your Facebook friends with matching contacts in Microsoft Outlook. It allows you to select which contacts are updated. So you can update all contacts at once or just a few at a time. </li></ul><ul><li>The main benefit of OutSync is for Windows Mobile users. Updated contacts are automatically synced with Windows Mobile devices by Exchange server or ActiveSync. Thus new and fun photos appear during calls and other places where contacts are used. </li></ul>
  32. 35. Twitter In Plain English
  33. 37. Before You Start~ <ul><li>Figure it out- get a game plan! </li></ul><ul><ul><li>How will you use twitter </li></ul></ul><ul><ul><ul><li>Informational </li></ul></ul></ul><ul><ul><ul><li>Personal </li></ul></ul></ul><ul><ul><ul><li>Chatty </li></ul></ul></ul><ul><ul><ul><li>Customer service? </li></ul></ul></ul><ul><ul><ul><li>Updates, Specials, Coupons,Listings. Organizational? </li></ul></ul></ul><ul><ul><li>Who is your audience? </li></ul></ul><ul><ul><li>Write your bio </li></ul></ul><ul><ul><li>Find a great profile picture to post </li></ul></ul>
  34. 38. Sign Up!
  35. 39. Privacy <ul><li>You don’t have to follow everyone who follows you- or allow everyone to follow you! </li></ul><ul><li>You can remove or block people- even after you follow them </li></ul><ul><li>You CAN send private messages </li></ul>
  36. 40. Best Practices <ul><li>Don’t Spam people! </li></ul><ul><ul><li>Don’t post duplicates or cross post </li></ul></ul><ul><li>Be casual and conversational </li></ul><ul><li>Offer exclusive Twitter coupons or deals </li></ul><ul><li>Post pictures and video- USE THE APPS! </li></ul><ul><li>Ask questions (See polling!) </li></ul><ul><li>Try talking about something besides yourself! </li></ul><ul><li>Limit your Tweets to 5 a day! </li></ul>
  37. 41. Twitter Lingo <ul><li>Following </li></ul><ul><li>Tweet/ReTweet </li></ul><ul><li>@username </li></ul><ul><li>Tweetup </li></ul><ul><li>Twitterlebrity </li></ul><ul><li>Tweet </li></ul><ul><li>Twittersphere </li></ul>
  38. 42. Twitter Shortcuts <ul><li>@username + message directs a twitter at another person, and causes your twitter to save in their &quot;replies&quot; tab. Example: @meangrape I love that song too! </li></ul><ul><li>D username + message sends a person a private message that goes to their device, and saves in their web archive. Example: d krissy want to pick a Jamba Juice for me while you're there? </li></ul><ul><li>WHOIS username retrieves the profile information for any public user on Twitter. Example: whois jack </li></ul><ul><li>RT, or retweet- repost their messages and give them credit </li></ul><ul><li>Hashtag (#) -Categorizes messages for searches </li></ul>
  39. 43. MORE Twitter Shortcuts <ul><li>GET username retrieves the latest Twitter update posted by the person. Example: get goldman </li></ul><ul><li>NUDGE username reminds a friend to update by asking what they're doing on your behalf. Example: nudge biz </li></ul><ul><li>FAV username marks a person's last twitter as a favorite. (hint: reply to any update with FAV to mark it as a favorite if you're receiving it in real time) Example: fav al3x </li></ul><ul><li>STATS this command returns your number of followers, how many people you're following, and your bio information. </li></ul><ul><li>INVITE phone number will send an SMS invite to a friend's mobile phone. Example: Invite 415 555 1212 </li></ul>
  40. 44. THINGS TO DO ON TWITTER …besides Tweet! <ul><li>ScreenCast </li></ul><ul><ul><li>www.screenr.com OR </li></ul></ul><ul><ul><li>www.Tweetube.com OR </li></ul></ul><ul><ul><li>TwitVid.com OR </li></ul></ul><ul><ul><li>12seconds.TV </li></ul></ul><ul><li>Raise Money </li></ul><ul><ul><li>www.twitpay.com </li></ul></ul><ul><li>Play a song </li></ul><ul><ul><li>www.Songza.fm </li></ul></ul>
  41. 45. AND MORE!!! <ul><li>Share your files: </li></ul><ul><ul><li>www.filesocial.com </li></ul></ul><ul><li>Share Business Card </li></ul><ul><ul><li>www.twtBizCard.com </li></ul></ul>
  42. 46. AND EVEN MORE!!! <ul><li>twtpoll - create online polls twtvite - event manager twtlong - send longer tweets twtQpon - create online coupons twtjobs - find jobs twtBiz - business directory twtTRIP - travel organizer twtwlst - gift registry twtcard - greeting cards </li></ul>
  43. 48. How about … <ul><li>Marketing with Microsoft Outlook! </li></ul>
  44. 49. <ul><li>Creating Email Accounts </li></ul><ul><ul><li>Tools>Email Accounts </li></ul></ul><ul><li>Creating Email Signatures </li></ul><ul><ul><li>Tools>Options>Mail Format </li></ul></ul><ul><li>Send Email at a later date </li></ul><ul><ul><li>Compose>Options>Options>Deliver By </li></ul></ul><ul><li>Read Receipts </li></ul><ul><li>Work with Contacts </li></ul><ul><li>Integrate with the MLS </li></ul><ul><li>Mail/Email Merge </li></ul><ul><ul><li>From Contacts, Tools>Mail Merge </li></ul></ul><ul><li>Use Calendar </li></ul><ul><li>Assign Users </li></ul><ul><li>Organize email </li></ul><ul><ul><li>Tools>Organize </li></ul></ul><ul><li>Automating rules </li></ul><ul><ul><li>Tools>Rules </li></ul></ul>

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