This three hour social media seminar was given to the Androscoggin County Chamber of Commerce. It covers the basics of where social media came from, how your website and email list fits, and how to use social media for your small business or nonprofit.
Social Media for Nonprofits, PodCamp Boston 5Marc A. Pitman
Here are the slides that were the background of my presentation on using social media for nonprofit marketing and fundraising. The real session was an hour long conversation with the audience, podcamp-style.
Ask Without Fear! to recruit volunteers, board members and fully fund your no...Marc A. Pitman
This version of Ask Without Fear! presented at the Tennessee Valley Institute for Nonprofit Excellence focuses on using the "Get REAL" method to not only fundraise for your charity but also recruit volunteers and board members.
This talk was to help attendees of the National Catholic Development Conference learn how to ask for major gifts even in small, one person shops. This information packed session applies to everyone raising money for Christian causes.
Social Media for Nonprofits, PodCamp Boston 5Marc A. Pitman
Here are the slides that were the background of my presentation on using social media for nonprofit marketing and fundraising. The real session was an hour long conversation with the audience, podcamp-style.
Ask Without Fear! to recruit volunteers, board members and fully fund your no...Marc A. Pitman
This version of Ask Without Fear! presented at the Tennessee Valley Institute for Nonprofit Excellence focuses on using the "Get REAL" method to not only fundraise for your charity but also recruit volunteers and board members.
This talk was to help attendees of the National Catholic Development Conference learn how to ask for major gifts even in small, one person shops. This information packed session applies to everyone raising money for Christian causes.
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
On March 1, the Community Foundation of Sarasota County attended the North Port Art Association's "Where Art Meets Community," an evening gathering of nonprofits staff, board members and others in the community. Presented by Susie Bowie.
The social media class for writers shared basic and some next level ideas because not everyone starts at the same place, and I wanted everyone who heard this presentation to be able to walk away with something. On of our published authors who practiced one of these tips reported an increase in book sales of almost 30%. No promises on how long that trend will hold, but it was incredible to know what can be accomplished. Enjoy the journey!
Social media is just that, social. In order to build the most effective strategy for your nonprofit, you'll need to start talking with the people who care about what you do. There is a smattering of ways to do this - in this webinar, we'll suggest a few principles and tools you can use to build effective conversations.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
We were asked to speak at #SMByyc65 on Jun19th and speak about Pinterest.
We were honoured and put together a presentation that focused on the nuances of this social behemoth, the sociology, the interesting and where it's leading us now that it's carving its own path.
Here it for you to enjoy, ask your own questions and have your input!
So you want to change the world or at least a little part of it using the power of the Internet?
Here are some tips to help get you started.
(c. CNN ireporters 2007)
I recently gave a presentation at Leuven Inc on the do's, don'ts and tools for social media management. I shared the stage with Comm&Co's Jonas Vandroemme and Binarta's Suleyman Aydogan. We talked about content marketing, content strategy and SEM activities.
It was a pretty interactive presentation, so shoot me an email at sam@techno-script.com if you need some info.
We Have to Do Something with Social Media, But What?Gerrit Heijkoop
Contact me via http://www.GerritHeijkoop.com or @GHeijkoop
Title: We Have to Do Something with Social Media, #ButWhat
Speaker: Gerrit Heijkoop, Executive Partner & Speaker at How Can I Be Social (HCIBS)
Location: NH Collection Hotel Krasnapolsky, Amsterdam, Nederland
Date: 15 February 2016, 13:15 - 14:45
Opening keynote session of the HelmsBriscoe European Conference 2016.
How to make your shit pop on the internet, for non-profits, activists, and organizers.
Some stuff clearly copped from the good people at Upworthy.
Also, I'm sorry that Slideshare broke my typography and my GIFs. You'll have to see it in person one day.
Growing Your Business with Twitter: An Infoboom WebinarPaul Gillin
Twitter is the hottest new social networking tool, but it can be dense and confusing to the uninitiated. Successful users are finding that Twitter can deliver a gusher of value, from market intelligence to sales leads, but unlocking that value requires understanding the unique characteristics and culture of the Twitter community.
This webinar looks at the dynamics of Twitter and how to apply it to your business. You'll learn:
Who should “tweet” for your company;
How to create a unique and compelling Twitter presence;
How to grow a quality follower base;
The value of retweets and hash tags;
How to express yourself in 140 characters; and
The low-hanging fruit of business value.
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
On March 1, the Community Foundation of Sarasota County attended the North Port Art Association's "Where Art Meets Community," an evening gathering of nonprofits staff, board members and others in the community. Presented by Susie Bowie.
The social media class for writers shared basic and some next level ideas because not everyone starts at the same place, and I wanted everyone who heard this presentation to be able to walk away with something. On of our published authors who practiced one of these tips reported an increase in book sales of almost 30%. No promises on how long that trend will hold, but it was incredible to know what can be accomplished. Enjoy the journey!
Social media is just that, social. In order to build the most effective strategy for your nonprofit, you'll need to start talking with the people who care about what you do. There is a smattering of ways to do this - in this webinar, we'll suggest a few principles and tools you can use to build effective conversations.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
We were asked to speak at #SMByyc65 on Jun19th and speak about Pinterest.
We were honoured and put together a presentation that focused on the nuances of this social behemoth, the sociology, the interesting and where it's leading us now that it's carving its own path.
Here it for you to enjoy, ask your own questions and have your input!
So you want to change the world or at least a little part of it using the power of the Internet?
Here are some tips to help get you started.
(c. CNN ireporters 2007)
I recently gave a presentation at Leuven Inc on the do's, don'ts and tools for social media management. I shared the stage with Comm&Co's Jonas Vandroemme and Binarta's Suleyman Aydogan. We talked about content marketing, content strategy and SEM activities.
It was a pretty interactive presentation, so shoot me an email at sam@techno-script.com if you need some info.
We Have to Do Something with Social Media, But What?Gerrit Heijkoop
Contact me via http://www.GerritHeijkoop.com or @GHeijkoop
Title: We Have to Do Something with Social Media, #ButWhat
Speaker: Gerrit Heijkoop, Executive Partner & Speaker at How Can I Be Social (HCIBS)
Location: NH Collection Hotel Krasnapolsky, Amsterdam, Nederland
Date: 15 February 2016, 13:15 - 14:45
Opening keynote session of the HelmsBriscoe European Conference 2016.
How to make your shit pop on the internet, for non-profits, activists, and organizers.
Some stuff clearly copped from the good people at Upworthy.
Also, I'm sorry that Slideshare broke my typography and my GIFs. You'll have to see it in person one day.
Growing Your Business with Twitter: An Infoboom WebinarPaul Gillin
Twitter is the hottest new social networking tool, but it can be dense and confusing to the uninitiated. Successful users are finding that Twitter can deliver a gusher of value, from market intelligence to sales leads, but unlocking that value requires understanding the unique characteristics and culture of the Twitter community.
This webinar looks at the dynamics of Twitter and how to apply it to your business. You'll learn:
Who should “tweet” for your company;
How to create a unique and compelling Twitter presence;
How to grow a quality follower base;
The value of retweets and hash tags;
How to express yourself in 140 characters; and
The low-hanging fruit of business value.
Fundraising in a Recession with Social mediaMarc A. Pitman
The version of Fundraising in a Recession seminar I gave at the Blaine House Conference on October 13, 2009. It includes ideas for fundraising in a recession and some introduction to social media for nonprofits.
Social Media for Special Olympics South CarolinaMarc A. Pitman
An introduction to how social media came to be and why people working with the Special Olympics in South Carolina should care. Also some tips on how to get started.
This social media marketing presentation is the first in a series developed for the Kinnelon NJ library to place social media marketing into perspective. It's particularly relevant for those wanting to use the tools of social media to promote themselves and/or their businesses and raise their professional profile online. With more and more customers and companies beginning online when they search for resources, it matters to be found online.
The first session puts social media into context. Subsequent sessions will examine specific social networking platforms and address audience questions.
For more information about the series, see http://smokerise-nj.blogspot.com/2011/06/social-media-series-at-kinnelon-library.html
Being an Entrepreneur is only half the battle. Getting the exposure and press is crucial to your success. Learn from the masters on how to take publicity and press into your own hands. Here's the Powerpoint presentation Chris Abraham -- I -- would have presented but I am happy to share this one with the world!
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...Rodger Johnson
This is a basic presentation of social media tools companies can use to build better relationships with customers and prospects. The information is intended to be a primer.
One attendee said this about my course: Excellent training yesterday, Rodger was a great choice, best $49 I ever spent on Social Media.
GMA Small Business Success Series - Social MediaMitch Miles
On May 24 2011, Mitch Miles of The 26.2 Group shared ABC's and 123's of Social Media for Small Business as a part of the Guilford Merchants Association Small Business Success Series.
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
Young Jewish Leadership Council of Boston presentation on online marketing strategy for non profits focusing on search engine optimization (SEO), pay per click (PPC) advertising, lead generation & social networking from Boston SEO Josh Fialkoff.
The slides from a keynote I gave for the Puget Sound chapter of the American Marketing Association meeting at the REI Flagship store.
Includes new ideas.
Building and Implementing a Healthy Fundraising ProgramMarc A. Pitman
These are the slides from a 2-hour training I gave in Seattle for the Community Health Plan of Washington. I aimed to give a broad overview of fundraising AND practical tips on how to get started today.
Capital Campaign Training for First Baptist WaldoboroMarc A. Pitman
These are the slides I used for a fundraising training for First Baptist Church of Waldoboro. They include:
* Is Fundraising Biblical? (including some biblical examples of fundraising)
* Types of fundraising
* A typical outline of a capital campaign process
Fundraising in a recession is challenging. In this keynote, Marc shares way to keep "mental hygiene" to prevent catching the "recession bug." Filled with practical, actionable tips, this presentation will help you raise more money for your nonprofit while strengthening relationships with your donors.
Social Media 101: Marketing Maine Businesses with the power of the webMarc A. Pitman
A Rotary presentation of a very basic overview of free tools Maine businesses and nonprofits can use to increase the visibility of their organization. Ends with a demonstration of how I'm using Twitter, LinkedIn, and Facebook to multiply the great work of the Inland Hospital community relations folks.
Time Management & Goal Setting: Spinning PlatesMarc A. Pitman
Keeping the Plates Spinning: Time Management & Goal Setting in a Small Office
How do you balance interruptions and planning? How do you meet your departmental goals when the priorities change daily or hourly? How do you keep all the plates spinning and determine which plates are truly important? When schedules are tight, every unexpected occurrence impacts your entire day. No matter how small the interruption, the ripple effects may be felt throughout your organization! You’ll walk away from this session with incredibly practical tools you can use immediately to help you regain a measure of sanity in your work day. Big offices find this helpful too!
You’ll learn:
* 6 powerful tools to help tame the task-list tiger
* how minding your P’s and Q’s can be crucial to getting your important things done
* 4 steps to identifying which goals give you the most return on your investment of time
* and practical ways to “manage up” so that your supervisor or board understands what you do
Who's Is Telling Your Story? for LibrariesMarc A. Pitman
Now more than ever, it\'s vital for libraries to tell their stories in compelling ways. In this session, you\'ll learn:
* the components of a great story
* how to use powerpoint for maximum effect
* how to organize your stories
* how to make your stories most compelling for listeners
* and a simple method for making your stories more strategic.
Libraries will continue to be a vital part of our lives. You need to get the story out so your library will receive the funding it deserves. \"Who\'s Telling Your Story? for Libraries\" will help you do just that!
2008 Montreal Conference Asking Without FearMarc A. Pitman
My basic fundraising seminar as given at the Blackbaud conference in Montreal. Here's a description:
Asking for money is as scary for people as death and public speaking. But it doesn’t have to be! Learn a simple “R.E.A.L.” method that takes much of the fear out of the process. This workshop is perfect for nonprofit employees and volunteers and will give you proven techniques to improve your fundraising skills
Among what you’ll learn is:
* the 7 most common mistakes people make
* a simple 3-step tool to help you articulate your message
* and a simple 4-part system to structure your solicitation
https://bit.ly/BabeSideDoll4u Babeside is a company that specializes in creating handcrafted reborn dolls. These dolls are designed to be incredibly lifelike, with realistic skin tones and hair, and they have become increasingly popular among collectors and those who use them for therapeutic purposes. At Babeside, we believe that our reborn dolls can provide comfort and healing to anyone who needs it.
The Healing Power of Babeside's Handcrafted Creations
Our reborn dolls are more than just beautiful pieces of art - they can also help alleviate stress, anxiety, depression, and other mental health conditions. Studies have shown that holding or cuddling a soft object like a stuffed animal or a reborn doll can release oxytocin, which is often referred to as the "love hormone." This hormone helps us feel calm and relaxed, reducing feelings of stress and anxiety.
In addition to their physical benefits, reborn dolls can also offer emotional support. For many people, having something to care for and nurture can bring a sense of purpose and fulfillment. Reborn dolls can also serve as a reminder of happy memories or loved ones who have passed away.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
17. Establish your Goals What action do you want people to take? Buy something? Tell their friends? Sign a petition? Make a donation? “like” on FB ?
18. Establish your Goals What action do you want people to take? Buy something? Tell their friends? Sign a petition? Make a donation? “like” on FB ? Who are you trying to reach? Boomers? Xers? Millenials? People at work? People at home?
19. Some things to measure Site visits Page views Average page views per visit Time spent on your site Number of subscribers to your email list Number of subscribers to your blog Number of your followers/friends/network The number of inbound links—how many sites are linking back to you Number of clicks on a link Number of “retweets” Amount of cash generated by a landing page Growth in affiliates to your program Amount of site visits coming from search engines or other specific websites (like Facebook)
23. So have a sense of humor Forever proving that even the most serious-minded, disaster-focused institutions can have a sense of humor, Red Cross social media director Wendy Harman responded good naturedly an hour later via the account."We've deleted the rogue tweet but rest assured the Red Cross is sober and we've confiscated the keys."Not only did an embarrassed Huang keep her job, but donors gave."While we're a 130-year-old humanitarian organization, we're also made of up human beings. Thanks for not only getting that but for turning our faux pas into something good," read the Red Cross blog.
26. Drive Traffic to Your Site All social media, while being engaging, should drive traffic back to your site: People make bigger donations on the nonprofit’s website than on social media Your site is geared for your sales funnel
27. Blogs are great websites Easy to update /keep fresh Easy to let others help Lots of support Clean, consistent look FundraisingCoach.com is a modified WordPress blog
31. Blog Tips Blogs stick around Great for search engines Adds “permanence” for deletable emails & disposable news clippings Keeps you professionally sharp & up-to-date
32. Blog Tips Blogs stick around Great for search engines Adds “permanence” for deletable emails & disposable news clippings Keeps you professionally sharp & up-to-date Repurpose content Newsletters, press releases, ads
33. Blog Tips Blogs stick around Great for search engines Adds “permanence” for deletable emails & disposable news clippings Keeps you professionally sharp & up-to-date Repurpose content Newsletters, press releases, ads Most people won’t come to your blog Make RSS feed & email options easy to find
34. More Blog Tips Find your voice No one sees the world exactly as you do Experiment with formal/informal, opinionated/general to see what generates comments
35. More Blog Tips Find your voice No one sees the world exactly as you do Experiment with formal/informal, opinionated/general to see what generates comments Schedule it on your calendar The habit of blogging takes time I find every other week manageable, some like daily Schedule your publishing (I write Sundays, publish Tuesdays
39. Email Newsletter Tips Start sustainably Weekly? Monthly? Sporadic? Ask permision This is not direct mail Purchased lists = SPAM Double opt-in
40. Email Newsletter Tips Start sustainably Weekly? Monthly? Sporadic? Ask permision This is not direct mail Purchased lists = SPAM Double opt-in The ethical bribe Entice new subscribers with something of value Ebook | Tip Sheet | Recipes | Coupons
56. Why Facebook? More than 500,000,000 active users on Facebook. That’s 1 in every 13 people on earth.
57. Why Facebook? More than 500,000,000 active users on Facebook. That’s 1 in every 13 people on earth. ½ of them log in daily.
58. Why Facebook? More than 500,000,000 active users on Facebook. That’s 1 in every 13 people on earth. ½ of them log in daily. Around ½ are under 34—but that means more than half aren’t. The over 35 group is growing quickly
59. Why Facebook? More than 500,000,000 active users on Facebook. That’s 1 in every 13 people on earth. ½ of them log in daily. Around ½ are under 34—but that means more than half aren’t. The over 35 group is growing quickly About ¾ of all US internet users are on Facebook
60. Why Facebook? More than 500,000,000 active users on Facebook. That’s 1 in every 13 people on earth. ½ of them log in daily. Around ½ are under 34—but that means more than half aren’t. The over 35 group is growing quickly About ¾ of all US internet users are on Facebook About 70% of the Facebook user base is outside the US!
61. Facebook Profile vs. Page Profile = Person Page = Business or Organization Group – isn’t really working but is getting better USE THE IMAGES – profile and page
64. Why Twitter? You can listen to anyone without their special permission (they know their tweets are public)
65. Why Twitter? You can listen to anyone without their special permission (they know their tweets are public) You can access decision makers and influencers directly
66. Why Twitter? You can listen to anyone without their special permission (they know their tweets are public) You can access decision makers and influencers directly You appear more cutting edge
67. Why Twitter? You can listen to anyone without their special permission (they know their tweets are public) You can access decision makers and influencers directly You appear more cutting edge You can sell stuff – if you don’t try too often
68. Why Twitter? You can listen to anyone without their special permission (they know their tweets are public) You can access decision makers and influencers directly You appear more cutting edge You can sell stuff – if you don’t try too often Writing in 140 characters will force you to become a better writer
71. Why LinkedIn? Professionals Great place to keep your online resume You’re able to search for influencers in a company
72. Why LinkedIn? Professionals Great place to keep your online resume You’re able to search for influencers in a company You can set up professional groups
73. Why LinkedIn? Professionals Great place to keep your online resume You’re able to search for influencers in a company You can set up professional groups You can use features like the “Q&A” for research (and the answers are all public)
75. Why YouTube? YouTube is owned by the biggest search engine They are VERY good at making videos get found
76. Why YouTube? YouTube is owned by the biggest search engine They are VERY good at making videos get found They are VERY good at making videos shareable
77. Why YouTube? YouTube is owned by the biggest search engine They are VERY good at making videos get found They are VERY good at making videos shareable People see and hear you. They experience you.
78. Why YouTube? YouTube is owned by the biggest search engine They are VERY good at making videos get found They are VERY good at making videos shareable People see and hear you. They experience you. Amazing analytics
89. Additional Resources SmallBizSurvival.com ChrisBrogan.com MainePRMaven.com SutherlandWeston.com Flyte.biz FundraisingCoach.com Marc A. Pitman, CFCC marc@fundraisingcoach.com http://facebook.com/marcapitman http://twitter.com/marcapitman
Editor's Notes
Brief History: The Guttenberg Press
Amazon 1998BrochurewareMany Maine sites are still hereCompany controlled information
More interaction-WishlistLook InsideMore navigation tabsWE HELPED AMAZON SELL STUFF
That got boring. People wanted to start creating their own content.Blogs started. Then lots others.
Facebook and other social platforms made it even easier to create content
WHY: People can show their support. Word of mouth on STEROIDS.
MY friends
MY friends
The ultimate in user-generated: a 40-minute HD movie premiere May 3, 2009. NOT Peter Jackson. NOT New Line Cinema. NOT Tolkeinn family. 100% created by fans!!(Apple ipod ads too!)
This can be overwhelming! LOTS of user-generated content
Like the “extendable ears” in Harry Potter, we can establish listening posts to see what others are saying.
Our 21st century water cooler! But you can listen in to the conversation!
Before you get started, figure out why you’re getting started.
Before you get started, figure out why you’re getting started.
Before you get started, figure out why you’re getting started.
So where do you start?
Email lists: OPT IN NOT purchased!!
Start with your own website. All social media should drive traffic to your site.
Hosting can be cheap. Go to BlueHost.com or see links at http://marcsentme.com/
Simple, easy, freeGets you listed in search engine searches
Wordpress – much more customizable Can use your email newsletters (blog posts stay up even after emails get deleted)
Keeps communication openCustomers can pass it on to their friendsCan offer coupons
Combine coupons with complementary businesses
These are my favoritesOur customers are using them
You can claim your profile and put things like your logo, business hours, etc.
Which pub would you check out first? A, B, or C?
Look at the pictures and “user content” (just an old logo in this case)“Details” were put by the owners: hours? Reservations (large parties only)? Etc.
Anyone can write – ANYTHING, rude or positiveThe web has a MEMORY!! September 2005!!
Updating your Google profile can be helpful too.
These are my favoritesOur customers are using them
And it’s popping up everywhere!
My 74 cause members
But wait there’s more – this let’s me go to ALL my networks
Get your business where the conversations are already happening