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Research
Your Name
Existing Product
The reason I chose this
particular magazine is because
Vice magazine has a very
repetitive style seen here, I
would like to use a similar style
on my cover page using the
one main image and not much
else. The use of white space
here makes the main image
stand out more and focuses
you top the image not the text.
Vice magazine also cover a
lot of topics that no one
else touches, that are all
big topics people my own
age talk about all the time
as shown on there
webpage here.
I would like my magazine
too follow up on topics
just like this too help
educate the people who
are interested but struggle
too find the information
that matters and isn’t
either bias or wrong.
The black and white filter used on the
image is to make it look vintage and old,
this makes it more individual as an
independent magazine.
The magazine has used a fatter font which
the image is visible through for the title, this
again is more use of white space to keep it
minimalistic but still appealing to the
audience.
Existing Product
Again this magazine has used a
similar style too vice, making
one large image on the page do
the speaking not including
much information, I think this is
making it more eye-catching.
Also the image is placed over
the title, this shows he is
important and powerful aswell
as it shows the magazine is
known.
The sub heading they have
chose to use here relates to the
story line suggesting death or
resurrection.
The entertainment magazine is one of the top magazines of our
time, this is because the story's they cover are what people want too
know. Looking at what us so popular at the moment and what
people want too read about there's examples on there web page
here.
On the front of this
magazine they have only
used the colour blue, but
they have used several
shades of the colour
making the image stand
out more not clashing
with the background.
Also the connotations of
this colour resemble
loyalty, wisdom and faith
which relates to the
character used on the
front.
Existing ProductThis Time magazine from
the 1980s again uses the
same style with the image
being the only and main
part of the cover page,
but this time the image is
graphic art which I would
also like too include in
mine only mine will not
be used on the front but
influences posters and on
the back.
The title for this particular
magazine stands out and is
a key part of any magazine,
I like this one because it
doesn’t explain much but it
is appealing too most
people due too money
being a big thing in society
and making it rich is a
dream of most people.
The magazine has made use of
puns on the cover too keep it
entertaining and appealing.
Also they have a massive figure
head on the front cover linking
it to the audience and what
may be appealing to them at
the time.
Research Analysis
• What common features do the researched products have? All the
researched products have similar styles on there front page,
using one image as the only thing on the page.
• The product all include reviews and story's around music or film,
which I will also include just not film.
• What aspects of the research will you include within your on
work?
• I will use the same style
• I will include the same types of topics as the vice magazine but
using my own research and images.
• I will also include graphic art within the contents and back similar
to the two that had.
Questionnaire Analysis
Audience research
• Observation: The majority of people who took the survey were
between 16-18.
• What this says about my audience: this shows that my audience are
younger adults.
• How will your product appeal to this audience: this means I will
include more graphic content stronger language and cover topics
interested by this group
Audience research
• Observation: the votes were generally quite even with one choice
quite ahead.
• What this says about my audience: they are quite open about which
cultures there interested in.
• How will your product appeal to this audience: I can include a range
of the subcultures not just focusing on one.
Audience research
• Observation: shows that 2 of the choices were equally voted for over the
other choices.
• What this says about my audience: this shows that most of the people are
interested in the beetles and zeppelin the more iconic bands.
• How will your product appeal to this audience: I will include more info and
imagery from these two bands and iconic bands.
Audience research
• Observation: people prefer too see more imagery over text.
• What this says about my audience: they prefer less reading
• How will your product appeal to this audience: I will include lots
of images and graphic art with less text.
Audience research
• Observation: black and white photos are the favourite.
• What this says about my audience: this says they may want more
arty imagery
• How will your product appeal to this audience: I will include more
black and white pictures and use different filters too make it seem
more retro or indie.
Audience research
• Observation: more people are interested by anarchy as a topic over the
others
• What this says about my audience: this shows the are more appealed by
the political side of subcultures and movements.
• How will your product appeal to this audience: I am including a article on
the punk movement which plays a leading roll in what anarchy is.
Audience research
• Observation: the results show biffy as the top and crywank close
second.
• What this says about my audience: this shows they want to see
more of the known bands.
• How will your product appeal to this audience: I will include a review
on one of the 2 top voted bands.
Audience research
• Observation: more males
• What this says about my audience: more male
• How will your product appeal to this audience: I
wont make it be gender specific
Audience research
• Observation: people care more for images
• What this says about my audience: they are more likely too read a
magazine which is more in your face with imagery.
• How will your product appeal to this audience: I will make it 60 %
images and 40 % text.
Audience research
• Observation: majority was yearly
• What this says about my audience: most people do not
buy magazines that often
• How will your product appeal to this audience: I don’t
know.
Interviews
Interview 1
• Which of these topics interests you most and why
you would want to know more? (Trojan skinheads,
Anarchy, Suffragettes, Woodstock)
• How would you like a magazine to be laid out?
(layout, colours,images)
• What type of music do you listen to?(Genre,
style,artists)
• What kinds of clothes do you tend to wear?
(style,brands,colours)
• What kinds of articles interest you more?
(interviews, reviews, topics)
Interview 1
• 1, After looking at all the different topics, the one that would most interest me is Trojan Skinheads, because
you get different kinds of skinheads, some hold good morals and values, where on the other hand some
don’t, I think this topic has a lot to do with education and the working class.
• 2, The way I like a magazine to be laid out is have colours that will attract me, have pictures because I think
that this brings the magazine to life and really sets the scene.
• 3, I listen to range of different music, my favourite genre is Pop Punk, I like this genre the most because I feel
as if the lyrics in different songs really touch upon real life issues, that myself and everyone can relate to. To
name a few good bands of this genre, Real Friends, Boston Manor, Homesafe, Northbound, Neck Deep.
• 4, When it comes to clothes I tend to wear, clothes that give off a ”lifeless, positively negative” feel, and I
think this portrays how I feel most of the time. I get a lot of my clothes from https://www.dropdead.co/
• 5, When it comes to different articles, I prefer interviews, because when its on an artist or band that I like this
is when it interests me most.
Interview 1
• Observation: I observed that this person likes a wide range of
genres and is very interested in the bands he listens too.
• I also noticed he likes magazines to include more colours and a
wide range of photography
• What this says about my audience: this says my audience are very
interested to learn more and are open to many views and
thoughts.
• How will your product appeal to this audience:
• when making my product i will make sure i include a double page
spread covering a topic that this person is interested in teaching
them more on what they would like to know.
Interview 2
• Which of these topics interests you most and why
you would want to know more? (Trojan skinheads,
Anarchy, Suffragettes, Woodstock)
• How would you like a magazine to be laid out?
(layout, colours,images)
• What type of music do you listen to?(Genre,
style,artists)
• What kinds of clothes do you tend to wear?
(style,brands,colours)
• What kinds of articles interest you more?
(interviews, reviews, topics)
Interview 2
• Which of these topics interests you most and why you would want to know more?
• Anarchy is interesting as its visual style is very different, especially through the ages it
has developed with different visual representations and different music styles with
forming cultures.
• How would you like a magazine to be laid out? (layout, colours,images)
• I would like the layout to be organized and easy to navigate through. I would prefer
colours that compliment each other and images that reflect an independent vibe,
maybe with some graphic art.
• What type of music do you listen to?(Genre, style,artists) I listen to a variety, mostly
alternative rock, punk rock and independent American artists but grunge, metal and
alternative music are also appealing to me.
• What kinds of clothes do you tend to wear?(style,brands,colours)
• I have worn vans shoes for many years and shop at urban outfitters and independent
stores. I like clothes with unique designs and interesting labels.
• What kinds of articles interest you more?(interviews, reviews, topics)
• Interviews are interesting as you can find out more in depth information about artists. I
don’t find reviews useful as I usually don’t agree with them.
Interview 2
• Observation: i see that from this persons response they like to be
able to learn from the magazine and be able to read it easy
enough.
• What this says about my audience: this says my audience are
reading the magazine to find out what they would like to know
about certain genres and topics, it also shows that my audience
are very alternative and indie which fits the genre i would like to
hit.
• How will your product appeal to this audience:
• i will include many band and topics of music in the more
alternative genre swell as including a wide range of styles and
clothing but all being very indie and “different”
Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-25 • When making the magazine I will make sure I
keep the text in the magazine will contain
slang but still stay educational and
interesting.
• I will also include more images over text.
Gender
Both male and
female
• I will make sure when making the magazine it
will not be gender specific and I will include
images of both gender, as well as covering
topics interested to both sex.
Psychographic
Socially conscious
type B
• I will avoid using as much advertisement as
possible, and not push my opinion or push
people to do things I will keep it suggestive.
Social Status
D/C1/B • I will keep the price of the magazine lower
then normal so that all my audience can
Research Evaluation
Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
–Product Research
• This method I found quite helpful as it gave me an inside on what over magazines use and what is
repeated, it also gave me an initial plan for my layout as I found 3 similar products. However I feel
it did not help me think of any original ideas and only gave me brief plans.
–Questionnaires
• The questioners were a good way to directly address the audience on what they want and exactly
what's appealing to them within a magazine, however I got back results that I personally did not
like and I believe if more specific people were asked I would have had better results.
–Interviews
the interviews meant i could receive more specific feed back and know exactly what
individuals maybe looking for from my magazine, it also gave me a clearer view at what
genre i should make my magazine and make my final decisions.
Research Evaluation
–What sort of a response did you get?
from my research i received a wide range of responses,
but in particular i saw a repeat in the types of people who
were interested in the surveys and were most interested
by the types of questions i was asking.
–How did you distribute your survey? Give an advantage and a disadvantage
–i used social media which was good as it went out to many people over the internet
and i got responses, although it meant i did not have very specific responses a lot were
different views or just didn't get the question.

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2. fmp research

  • 2. Existing Product The reason I chose this particular magazine is because Vice magazine has a very repetitive style seen here, I would like to use a similar style on my cover page using the one main image and not much else. The use of white space here makes the main image stand out more and focuses you top the image not the text. Vice magazine also cover a lot of topics that no one else touches, that are all big topics people my own age talk about all the time as shown on there webpage here. I would like my magazine too follow up on topics just like this too help educate the people who are interested but struggle too find the information that matters and isn’t either bias or wrong. The black and white filter used on the image is to make it look vintage and old, this makes it more individual as an independent magazine. The magazine has used a fatter font which the image is visible through for the title, this again is more use of white space to keep it minimalistic but still appealing to the audience.
  • 3. Existing Product Again this magazine has used a similar style too vice, making one large image on the page do the speaking not including much information, I think this is making it more eye-catching. Also the image is placed over the title, this shows he is important and powerful aswell as it shows the magazine is known. The sub heading they have chose to use here relates to the story line suggesting death or resurrection. The entertainment magazine is one of the top magazines of our time, this is because the story's they cover are what people want too know. Looking at what us so popular at the moment and what people want too read about there's examples on there web page here. On the front of this magazine they have only used the colour blue, but they have used several shades of the colour making the image stand out more not clashing with the background. Also the connotations of this colour resemble loyalty, wisdom and faith which relates to the character used on the front.
  • 4. Existing ProductThis Time magazine from the 1980s again uses the same style with the image being the only and main part of the cover page, but this time the image is graphic art which I would also like too include in mine only mine will not be used on the front but influences posters and on the back. The title for this particular magazine stands out and is a key part of any magazine, I like this one because it doesn’t explain much but it is appealing too most people due too money being a big thing in society and making it rich is a dream of most people. The magazine has made use of puns on the cover too keep it entertaining and appealing. Also they have a massive figure head on the front cover linking it to the audience and what may be appealing to them at the time.
  • 5. Research Analysis • What common features do the researched products have? All the researched products have similar styles on there front page, using one image as the only thing on the page. • The product all include reviews and story's around music or film, which I will also include just not film. • What aspects of the research will you include within your on work? • I will use the same style • I will include the same types of topics as the vice magazine but using my own research and images. • I will also include graphic art within the contents and back similar to the two that had.
  • 7. Audience research • Observation: The majority of people who took the survey were between 16-18. • What this says about my audience: this shows that my audience are younger adults. • How will your product appeal to this audience: this means I will include more graphic content stronger language and cover topics interested by this group
  • 8. Audience research • Observation: the votes were generally quite even with one choice quite ahead. • What this says about my audience: they are quite open about which cultures there interested in. • How will your product appeal to this audience: I can include a range of the subcultures not just focusing on one.
  • 9. Audience research • Observation: shows that 2 of the choices were equally voted for over the other choices. • What this says about my audience: this shows that most of the people are interested in the beetles and zeppelin the more iconic bands. • How will your product appeal to this audience: I will include more info and imagery from these two bands and iconic bands.
  • 10. Audience research • Observation: people prefer too see more imagery over text. • What this says about my audience: they prefer less reading • How will your product appeal to this audience: I will include lots of images and graphic art with less text.
  • 11. Audience research • Observation: black and white photos are the favourite. • What this says about my audience: this says they may want more arty imagery • How will your product appeal to this audience: I will include more black and white pictures and use different filters too make it seem more retro or indie.
  • 12. Audience research • Observation: more people are interested by anarchy as a topic over the others • What this says about my audience: this shows the are more appealed by the political side of subcultures and movements. • How will your product appeal to this audience: I am including a article on the punk movement which plays a leading roll in what anarchy is.
  • 13. Audience research • Observation: the results show biffy as the top and crywank close second. • What this says about my audience: this shows they want to see more of the known bands. • How will your product appeal to this audience: I will include a review on one of the 2 top voted bands.
  • 14. Audience research • Observation: more males • What this says about my audience: more male • How will your product appeal to this audience: I wont make it be gender specific
  • 15. Audience research • Observation: people care more for images • What this says about my audience: they are more likely too read a magazine which is more in your face with imagery. • How will your product appeal to this audience: I will make it 60 % images and 40 % text.
  • 16. Audience research • Observation: majority was yearly • What this says about my audience: most people do not buy magazines that often • How will your product appeal to this audience: I don’t know.
  • 18. Interview 1 • Which of these topics interests you most and why you would want to know more? (Trojan skinheads, Anarchy, Suffragettes, Woodstock) • How would you like a magazine to be laid out? (layout, colours,images) • What type of music do you listen to?(Genre, style,artists) • What kinds of clothes do you tend to wear? (style,brands,colours) • What kinds of articles interest you more? (interviews, reviews, topics)
  • 19. Interview 1 • 1, After looking at all the different topics, the one that would most interest me is Trojan Skinheads, because you get different kinds of skinheads, some hold good morals and values, where on the other hand some don’t, I think this topic has a lot to do with education and the working class. • 2, The way I like a magazine to be laid out is have colours that will attract me, have pictures because I think that this brings the magazine to life and really sets the scene. • 3, I listen to range of different music, my favourite genre is Pop Punk, I like this genre the most because I feel as if the lyrics in different songs really touch upon real life issues, that myself and everyone can relate to. To name a few good bands of this genre, Real Friends, Boston Manor, Homesafe, Northbound, Neck Deep. • 4, When it comes to clothes I tend to wear, clothes that give off a ”lifeless, positively negative” feel, and I think this portrays how I feel most of the time. I get a lot of my clothes from https://www.dropdead.co/ • 5, When it comes to different articles, I prefer interviews, because when its on an artist or band that I like this is when it interests me most.
  • 20. Interview 1 • Observation: I observed that this person likes a wide range of genres and is very interested in the bands he listens too. • I also noticed he likes magazines to include more colours and a wide range of photography • What this says about my audience: this says my audience are very interested to learn more and are open to many views and thoughts. • How will your product appeal to this audience: • when making my product i will make sure i include a double page spread covering a topic that this person is interested in teaching them more on what they would like to know.
  • 21. Interview 2 • Which of these topics interests you most and why you would want to know more? (Trojan skinheads, Anarchy, Suffragettes, Woodstock) • How would you like a magazine to be laid out? (layout, colours,images) • What type of music do you listen to?(Genre, style,artists) • What kinds of clothes do you tend to wear? (style,brands,colours) • What kinds of articles interest you more? (interviews, reviews, topics)
  • 22. Interview 2 • Which of these topics interests you most and why you would want to know more? • Anarchy is interesting as its visual style is very different, especially through the ages it has developed with different visual representations and different music styles with forming cultures. • How would you like a magazine to be laid out? (layout, colours,images) • I would like the layout to be organized and easy to navigate through. I would prefer colours that compliment each other and images that reflect an independent vibe, maybe with some graphic art. • What type of music do you listen to?(Genre, style,artists) I listen to a variety, mostly alternative rock, punk rock and independent American artists but grunge, metal and alternative music are also appealing to me. • What kinds of clothes do you tend to wear?(style,brands,colours) • I have worn vans shoes for many years and shop at urban outfitters and independent stores. I like clothes with unique designs and interesting labels. • What kinds of articles interest you more?(interviews, reviews, topics) • Interviews are interesting as you can find out more in depth information about artists. I don’t find reviews useful as I usually don’t agree with them.
  • 23. Interview 2 • Observation: i see that from this persons response they like to be able to learn from the magazine and be able to read it easy enough. • What this says about my audience: this says my audience are reading the magazine to find out what they would like to know about certain genres and topics, it also shows that my audience are very alternative and indie which fits the genre i would like to hit. • How will your product appeal to this audience: • i will include many band and topics of music in the more alternative genre swell as including a wide range of styles and clothing but all being very indie and “different”
  • 24. Audience Profile Category Demographic Content to appeal to this audience Age Range 16-25 • When making the magazine I will make sure I keep the text in the magazine will contain slang but still stay educational and interesting. • I will also include more images over text. Gender Both male and female • I will make sure when making the magazine it will not be gender specific and I will include images of both gender, as well as covering topics interested to both sex. Psychographic Socially conscious type B • I will avoid using as much advertisement as possible, and not push my opinion or push people to do things I will keep it suggestive. Social Status D/C1/B • I will keep the price of the magazine lower then normal so that all my audience can
  • 26. Research Evaluation • Give an overview of how you conducted your research. Discuss the strengths and weaknesses of each method –Product Research • This method I found quite helpful as it gave me an inside on what over magazines use and what is repeated, it also gave me an initial plan for my layout as I found 3 similar products. However I feel it did not help me think of any original ideas and only gave me brief plans. –Questionnaires • The questioners were a good way to directly address the audience on what they want and exactly what's appealing to them within a magazine, however I got back results that I personally did not like and I believe if more specific people were asked I would have had better results. –Interviews the interviews meant i could receive more specific feed back and know exactly what individuals maybe looking for from my magazine, it also gave me a clearer view at what genre i should make my magazine and make my final decisions.
  • 27. Research Evaluation –What sort of a response did you get? from my research i received a wide range of responses, but in particular i saw a repeat in the types of people who were interested in the surveys and were most interested by the types of questions i was asking. –How did you distribute your survey? Give an advantage and a disadvantage –i used social media which was good as it went out to many people over the internet and i got responses, although it meant i did not have very specific responses a lot were different views or just didn't get the question.

Editor's Notes

  1. Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
  2. Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
  3. Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
  4. Discuss the existing product research, surveys and interviews
  5. Discuss the responses you got from your survey Discuss distributing your evaluation digitally