General Principles of Intellectual Property: Concepts of Intellectual Proper...
4. proposal(3)
1. Proposal
1
Working Title: the film magazine
What is it called? This can change if you think of something better later
Product’s Purpose: it is to educate
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: film magazine
What sort of product is it
Content what new films will be coming out, it doesn’t have a story
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience: young adults (age 15-23)
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Legal & Ethical Considerations: they may be some offensive material of violence which may
not be suitable for younger people
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?