A2 Media questionnaire analysis of radio advert, billboard poster and a regional magazine

1. Questionnaire Analysis
Regional Magazine, Radio Advertisement and Billboard Poster

2. Regional Magazine
Questionnaire Analysis

3. How old are you?
10
8
6
4
2
0
30 - 40 40 - 50 50 - 60 60 +
This audience varies over my
target audience, I tried to
create a stratified sample and
do this.
The people I questioned gave
a variety of good answers and
this will be very beneficial for
me.
Rural or Urban?
10
8
6
4
2
0
Urban Rural
I am trying to target rural areas. From
my interview with David and Jane I
have decided that I should include
many rural areas - for example, focus
on Cossington, Woodhouse Eves and
Swithland.

4. Leisure Activities
13
% 13
%
20
7% %
47
%
Shopping
Gardening
Cooking
Walking
Socialising
In my magazine, I will definitely
include leisure events that link
with socialising, I also need to
make sure I include some family
events as well. I will not include
articles on shopping though. Bear
in mind that this is different to an
article on a shop opening
How often do you read
magazines?
7.5
6
4.5
3
1.5
0
Weekly Monthly Rarely Never
This question shows that there
are people who read
magazines weekly but there is
a potential market for those
who read them monthly and
encourage those who read
them rarely.

5. Citywide or Small
community
12.5
10
7.5
5
2.5
This is a good result as my
magazine will be a small
community magazine and so
there will be more people
interested in it than citywide
magazines.
How often do you use
social media?
This answer will give me a good
idea on whether the use of
social media would be popular
with my audience and ultimately
if the use of it will help my
production succeed in reality.
0
Citywide Small
Community
14
%0%
43
%
43
%
Less than once a month -1
Few time a month - 0
once a week - 0
once a day - 3
more than once a day - 3

6. Popular Appealing
Aspects
0 1.5 3 4.5 6 7.5
These are all conventions of a
magazine so I shall be including
them all anyway, but it is good to
see that all the conventions affect
the audience. This is because
different aspects will appeal to
different people and with a similar
range of numbers, my magazine
will definitely attract a variety of
people
Coverlines
Masthead
Main Image
House Style

7. Radio Advert
Questionnaire Analysis

8. Times that people
listen
This shows that the two most
popular times for radio listeners in
my target market is in the morning
and in the evening. This means
that my radio advert must be
featured during these times in
order to get the right audience to
listen.
How long do you
listen for?
So, during the morning and the
evening, on average a person
listens for 45 minutes a day. I
need to carefully decide when I
feature my advert as I only have
a limited time as to when my
target audience listen.
0 2.25 4.5 6.75 9 11.25
Morning
Commute Time
At Work
At Breakfast
Breaks at Work
Exercising
Evening
Before Bed
7.5
6
4.5
3
1.5
0
< 30 mins 1 1/2 - 3
hours
3 - 5

9. Which radio stations
do you listen to?
It is good to see that the most
listened to station are the BBC
stations. However, the BBC
stations do not have any
advertising on them. I am going to
be looking at advertising on Gem
106 and Heart.
Do you use radio
player apps?
When looking at this answer I
can depict whether exploring
more media platforms and
advertising on apps dedicated to
radio, would be beneficial for my
production. Looking at the
answers, it would be beneficial
7.5
6
4.5
3
1.5
0
Yes No
7.5
5
2.5
0
BBC Absolute
Radio
Capital Heart

10. What do you think of
Radio adverts?
36
%
It is unfortunate that more people
dislike radio adverts than like
them, however the majority of
people say that they dont mind
them. This means that they won’t
be put off by the advert for my
magazine and will listen to it.
Geographical advert
preferences
29
%
This result is very promising,
magazine adverts are joint with
attractions and restaurants. With
magazines being one of the most
popular over businesses and
supermarkets, it means that
when the advert comes on the
radio, many will listen to it.
55
%
9%
Don’t Mind
them
Hate them
Like them
14
%
29
%
0%
29
%
0%
Attractions - 4
Businesses - 0
Events - 2
Magazines - 4
Supermarket - 0
Restaurant - 4

11. Billboard Poster
Questionnaire Analysis

12. Colours
26
%
9%
Green
Purple
The house colours I am going to
use are black and white to create
sophistication within the
magazine. Also, the use of
landscape imagery will naturally
create the green and blue house
style.
Which image would be
most effective?
This result shows that my
audience will most likely appeal
to a location shot the most. An
object of significance comes
second. In my planning, I may
look to include both of these - a
windmill in the countryside -
picturesque location and focus
point.
9%13
%
04%% 4%
26
%
9%
Black
White
Red
Pink
Orange Blue
0 1.25 2.5 3.75 5 6.25
Location
MCU Person
Object
Restaurant
Shop

13. Where would you like
to see the poster?
This question allows me to decide
where the best place would be to
put a magazine advertisement.
From this, I will be able to analyse
where the best places are to grab
the audiences attention.
Social media
association?
Using social media will be vital in
the process of marketing my
regional magazine, it will attract
digital natives and create links
within communities
0 1.5 3 4.5 6 7.5
Local parks
Bus stations
Signs 88
%
13
%
Yes
No

14. Do you pay attention to
billboard posters?
Not many people do pay attention
to posters, but it will still help the
magazine as there are a few
people who do. I would also look
to other ways of advertising, but I
am creating one of these as an
ancillary task.
Would you be more
inclined to buy something
if you say it on a billboard?
Again, knowing this means that
the billboard posters will build up
sales of the magazine in reality.
Yes
No
67
%
33
%
5
4
3
2
1
0
Yes No Maybe

15. Technical Elements
Questionnaire Analysis

16. What ambient sounds
should be used in the radio
advert?
I will be looking into using birds
chirping and instrumental score
and a river running. The most
popular answer for the instrument
is a piano. I will be incorporating
this into my production because of
the tranquillity of slow playing.
Who would you prefer to
be the person talking in
the radio advert?
8
7
6
5
4
3
2
1
I chose a variety women who are very
articulate and could be possible
speaker. Mrs Worthington and Mrs
Leite are the most popular which is
most likely down to their affluent
accents. I have decided that I am going
to ask Mrs Leite to be the speaker as
she is easier to communicate with.
Respondants' answers
Birds Chirping
Rivers Running
Wind
Instrumental
Score
No sound
0
Answers

17. At a local social… A
Seeing friends
Out walking with…
Out for a meal
Cooking
The most popular answer is out
walking with her dog. This would be a
perfect idea for the narrative as most
people with dogs can relate to the
relaxing with a magazine after
walking the dog. I will be using this as
gardening may condense the amount
of people interested in the magazine
if they think its only about gardening.
Should the ambient sound
stop at any point?
The ambient sound will help create
sophistication within the advert. The
only thing is I need to decide for how
long or at what volume I should play it.
The majority vote is between a
constant sound or a change in volume
when the speaker talks. I will be
looking into both of these when in
production.
0 2 4 6
Gardening
B
C
D
Yes – when the speaker starts
talking
Yes – in the middle
No – it should be constant
No – It should get quieter whe
n the speaker talks

18. Icons of Leicester
Village sign
Countryside…
forest footpath
Leicester town
Old John
Flowers
I really like the idea of a village sign
and images of the countryside. I can
incorporate both of these by having
an image of the forest footpath with
the village sign in front of it. I could
then use icons of Leicester on the
village sign allowing me more
opportunity to put images in.
Should there be an image of
the magazine’s front page
on the billboard poster?
I think this is definitely something that I
need to include in order to give me a
bigger brand identity and to initially
show the audience what they are
looking for
0 2 4 6
A woman reading
YES
NO

19. 8
7
6
5
4
3
2
1
The focal image cannot be too far away
because then the audience wont be able
to see it very well, the same applies with
overpowering with a close up. I think a
medium shot would be best as it wont
take up the whole of the billboard poster
and it wont be overpowering for other
information.
0
long shot close up medium
close up
medium
shot
medium
long shot