- The document presents results from a questionnaire given to a target audience of 14-17 year olds about music magazines. - The results show a bias towards female respondents aged 14-16 and an interest in indie rock music and bands like The 1975 and Arctic Monkeys. - Additional findings indicate a preference for magazines priced £2-£3 that include interviews and have clear organization like numbered pages.

1. Audience Research- Results
and conclusions
By Niamh Doherty

2. What is your age?
Age 14 Age 16 Age 17
In conclusion, I have covered a range of ages
within my target audience. However, all of the
people who I gave a questionnaire to were aged
between 14-17 which means that my results are
going to be biased in favour of the lower end of
my target audience’s age range.

3. What gender are you?
Female= 94%
Male= 6%
In conclusion, when handing out my questionnaire I made
sure to give it to both genders. Furthermore, most of the
people who I gave a questionnaire to were mostly girls
which means that my results are going to be biased in favour
of most of the people reading the music magazine will be
girls.

4. Is indie rock your favourite genre of music?
Yes= 64%
No= 36%
If ‘No’ What genre?
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Pop R&B All Music
Column3
Column3
To conclude, for this question on my
questionnaire a vast majority of people
mostly said that their favourite genre of
music is indie rock. In addition to this, when
creating my magazine I will be sticking to the
indie rock genre.

5. Who is your favourite band or singer in the
indie rock genre?
Column1
The 1975 Arctic Monkeys Circa Waves James Bay George Ezra Catfish and the bottlemen
In addition, these results show that the
most popular bands/ artists in the indie
rock genre are The 1975, Arctic Monkeys
and James Bay. Initially, I will be using
these bands/ artists in my magazine.

6. What three words come to mind when you
think of indie rock?
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
Concert
bands
guitar
cool
loud
chill
calming
The most popular words were…
In conclusion, there were lots of words
that people came up with that others did
not think of, so on this bar chart I have
presented the words that came up more
than once. The most popular word that
came up on the questionnaire was ‘cool’.
In addition, these words will help me in
the development of my magazine when I
try and make up the title of the magazine.

7. What is your favourite colour? (Be specific)
Pale Pink Light Blue Dark Blue Dark Red Dark Purple Jet black
To conclude, I asked people on the
questionnaire what their favourite colour
is, and the results that I found have been
shown in the pie chart displayed. In
addition, the two most popular colours
that people liked were light blue and dark
purple. Therefore, I will keep in mind
these colours when I come to think about
colour schemes for my magazine.

8. How often do you buy music magazines?
0
2
4
6
8
10
12
Weekly Monthly Not at all
I also asked the people filling out
the questionnaire how often they
buy magazines and the results
are shown in the bar chart.
Initially, the bar chart shows that
most of the people who filled out
the questionnaire do not read
music magazines at all. In
addition to this, because I am
creating a music magazine I will
take into account that monthly
issues are more popular that
weekly and may consider making
my magazine a monthly issue.

9. What is it that you like about the music
magazines you read?
interviews Articles N/A Colour Front cover Images
To conclude, for this question is asked what
they lie about the music magazines that they
read and the results are shown in the bar
chart. The bar chart shows that the most thing
people like in music magazines they read are
the interviews. In addition to this, I will be
sure to include and interview when creating
my music magazine.

10. What is it that you dislike about the music
magazine that you read?
too much information advertisements reviews N/A
When the layout is messy adverts too many pictures
In conclusion, for this question I asked
what the person dislikes about the music
magazines they read and the results have
been shown in the pie chart. These results
reveal that the thing most people do not
like about the music magazines that they
read is when there is too much
information. Therefore, when making my
music magazine I will not use too much
information to that it does not frustrate
the reader.

11. In which price range would you pay for a
magazine?
0
1
2
3
4
5
6
7
8
£1.01-£2 £2.01-£3 £3.01-£4 £4.01+
In conclusion, for this question is asked
the people which price range would you
pay for a magazine in which the results
are shown in the bar chart. Moreover, the
bar chart shows that the most popular
price range people normally buy
magazines for is between £2.01-£3. In
addition to this, I will take into account
this price range because it is what most
people are willing to pay for a music
magazine.

12. If you have been to any festivals/ gigs/
concerts, please list below.
Not been to any random local gigs Katy perry Battle of the bands LIMF The 1975
In conclusion, for this question I
asked if the people taking the
questionnaire have been to any
festivals/ gigs/ concerts and the
results are shown in this pie chart.
Initially, the pie chart reveals that
the majority of people have not
been to any festivals/ gigs/
concerts. In addition to this, I will
take into account that a vast
majority of people to not go to
these events and so I can maybe
consider adding information about
what is coming up so people are
more aware and are able to go to
these events.

13. On the front of magazines, do you like the artist/
band in the main image using direct address?
Yes= 100%
No=0%
Why?
0
2
4
6
8
10
12
14
Can see who the main article
is about
feel connected looks better
For tis question I asked, on the
front cover of magazines, do you
like the artist/ band in the main
image using direct address, and
the results I would are shown in
the bar chart. Interestingly, 100%
of people said that they do like it
when the artist/ band uses direct
address o the front cover and most
said, in the ‘why’ section that it is
because it makes them feel
connected. In addition to this, I
will not make sure that the artist/
band that will be on the front
cover of my music magazine will
use direct address.

14. On the contents pages of magazines do you find it
helpful if the page numbers are in order?
• Yes= 100%
• No= 0%
Why?
0
2
4
6
8
10
12
Neat helps find what your looking
for
orginsed
For this question I found out if on the
contents pages of magazine, do people
find it helpful if the page numbers are in
order in which the results I found are
shown in the bar chart. 100% of people
said that they do prefer when the
numbers are in order and most people
in the ‘why’ section said that it was
because it helps find what your looking
for. In addition, when creating the
contents page for my music magazine I
will be sure to make sure all of the page
numbers are in order.

15. On a double page spread do you like the drop
down quotes that feature on the pages?
Yes= 100%
No= 0%
Why?
0
1
2
3
4
5
6
7
8
9
N/A Interesting Allows you to know more
bout the person.
Extra information
For this final question I asked if the
people liked drop down quotes that
feature on the pages of double page
spreads in which the results are
revealed in the bar chart. Initially, I
found that 100% of people who took
part in the questionnaire said that
they like the drop down quotes and a
vast majority of people said that it
makes it more interesting. In addition
to this, when I create my own double
page spread for my music magazine I
will be sure to add drop down quotes.