Results and Conclusions from my Questionnaire

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Results and Conclusions from my Questionnaire

  1. 1. 2) How old are you? 0 2 4 6 8 10 12 14 16 15-18 18-21 21-25 25+ Three quarters of my respondents were between the ages of 15 years and 18 years. This means that the result I get will be valid for the selected target audience I had initially planned. So any decisions I make due to these results should reflect what they like and dislike.
  2. 2. Pop Rock Rock Classical Indie Jazz 3) What is your favourite genre of music? This chart shows that a high amount of people are fans of pop rock. This will help me to make decisions about my pop-rock magazine as I will already have some idea of what pop rock fans like and dislike.
  3. 3. 4) Who is your favourite pop-rock artist? - 1 1 2 2 3 3 4 4 5 5 Foo Fighters The Klaxons The Killers Snow Patrol Coldplay Mcfly The Wanted This graph could show that there are quite a few pop rock artists of which are all in very close competition with each other. I could get ideas for stories from this.
  4. 4. 5) How often do you buy your favourite music magazine? 0 2 4 6 8 10 12 Daily Weekly Monthly The majority of the respondents buy their favourite music magazine weekly. This gives me a good idea of how often I should bring out each different issue in order for it to sell well.
  5. 5. 6) What is your ideal price range for a music magazine? £1-£2 £2-£3 £3-£4 £4+ A very high percentage of respondents said that their ideal price range is £2 to £3, this suggests that if I sell my magazine in between those prices customers will see it as a reasonable price to pay.
  6. 6. 7) What is the ideal number of pages in a magazine? 0 1 2 3 4 5 6 7 8 40-50 50-60 60-70 70-80 80-90 90+ This graph gives a range of answers. The answer which was selected the most was 80-90 pages. However, other popular answers were 60-70 pages and 40-50 pages. There is quite a difference so I would have to do more search to give me a more fair idea.
  7. 7. 8) What do you look at first on the contents page? 0 1 2 3 4 5 6 7 8 9 Images Regular articles Feature articles Editors letter From this graph, I can gather that the feature articles are a very important aspect of the contents page and magazine. Therefore, when planning my contents I should take great care and time in choosing the feature articles. The editors letter appears to be quite an important piece also.
  8. 8. 9) What colours do you associate with pop-rock? Silver Black Purple Navy White Gold Pink Green From this pie chart I can see that there is a wide variety of colours that people would associate with the genre pop rock. To choose my colour scheme, I will choose the three most popular colours, but I will ensure that they match well and do not clash.
  9. 9. 11) What don’t you like about current music magazines? 0 1 2 3 4 5 6 7 8 9 10 Price Images Lack of content Too much content The graph shows that the main problem people face with music magazines today is the price. I am assuming that they feel the price is too high, as of this I will be very careful when selecting the price for my magazine.
  10. 10. 12) Would a free gift make you want to buy a magazine? Yes No Maybe This pie chart shows that nearly three quarters of my respondents said that a free gift would encourager them to buy a magazine. This shows me that a free gift in my magazine is a good way to pull in my target audience.

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