The document discusses the results of a questionnaire given to the target audience of a new music magazine. The majority of the audience is below 26 years old and interested in EDM. Based on the results, the magazine should have a dark color scheme appealing to nighttime festivals, include interviews and concert announcements as advertisements, and offer a monthly subscription option online or via mobile app. The front cover needs intriguing puffs and images that attract buyers.

1. QUESTIONNAIRE RESULTS AND
AUDIENCE IDENTIFICATION

2. Here is the end result of my first question. I
believe that conducting research on my
audience’s age group is necessary as it will affect
several areas of my music magazine. An example
would be the central image and contents; it
makes me think whether it is appropriate to
include seductive poses (to appeal audience) or
explicit language (realism).
The majority of my target audience is below 26
years old. This is beneficial for me since I am
within this age bracket. Furthermore, I asked
these questions to people who particularly listens
to EDM. Thus, I can give relatable and deliver
content they want to see.

3. The main purpose of asking which price they
are comfortable in paying is to make a fair
price on my music magazine. As it is starting to
become known to the market, its current
objective is to gain as much buyers as possible
so there will be more returns. More returns
means more income.
These results are supported by the previous
question, it shows that most people are willing
to pay a minimum of £2.00. As you can see
from the previous results, there were 85%
individuals younger than 26. It means that
most of them are students. Therefore, they
don’t have much money to spend much on
magazines.

4. Scanning through a magazine with
unwanted advertisements eventually
makes the reader lose interest. Adverts
are usually seen in bulk between articles;
the reason why there are a number of
pages. We cannot remove adverts for
they also provide the production
company with payment in exchange of
having them featured in one of the pages.
It is important to take into consideration
what your reader wants to purchase to
make them maintain interest in buying
your magazine. Seeing as the majority of
my audience wants to see games and
concert announcements, I would need to
offer or prioritize them in having the
allocated spaces for advertisement in my
magazine.

5. Through this question, I have a
clearer sense in which aspect of my
magazine should I focus on more
and develop it to the best I could;
creating a magazine of good quality.
70% of my audience feels that they
are attracted into buying a magazine
due to the visual image seen in the
front cover. Thus, I should consider
taking images in different angles and
camera shots to see which best fits
as the main image for my front cover.
I should also be aware of the effects
in gesture and body language as it
also appeals to certain audiences.

6. Concerts and festivals are held either at
daytime or at night, I asked this
question to my audience to determine
the brightness of my magazine. If they
chose daytime, I may have to use a
light background whilst the texts and
colour scheme are vibrant neon
colours. It gives the audience a sense
of familiarity with what they are
visualising since festivals especially
Coachella is done at day with lots of
colour vibrant clothes and lights.
However, most of my audience chose
night. Thus, my colour scheme should
be dark with few neon colours.
By seeing this, it makes them feel that
they are connected with my magazine.
Until they are bound to it, becoming
regular audiences.

7. I already have in mind some colour
scheme which I will use. Moreover, I
selected these colours specifically to
serve different purposes. Hot pink and
light blue. These colours are
stereotyped by society into men and
women, believing every women likes
pink and every men likes blue. To
prevent this issue, whether my central
image is a boy or girl, they will be
surrounded with both of these colours.
As I have researched different
magazines, there is a scare number of
EDM magazine and not a single one
had a colour scheme of neon yellow
and orange. I believe that producing a
magazine with a new concept as well
as bearing in mind that it should be of
good quality can definitely have a
great impact towards the audience.

8. I found that the majority of my
target audience desires a new
method in perusal of magazines:
through an online mobile app.
This helped me consider making
the method of payment as
subscription. Due to this, the
provider no longer collects
payment upfront and can analyse
the minimum amount of income
they receive.

9. This is the result I got from
asking people how often they
buy music magazines. Majority of
my audience would buy a
magazine every month. I believe
that this is also correlated to
their age. Therefore, considering
the affordability of my magazine,
my production company should
include a monthly or weekly
subscription since we should also
take into account the income we
will be receiving

10. Puffs are one of a magazine’s
features in order to attract audience.
They introduce the contents of
magazine with a cliff-hanger or an
intriguing gist summary of it. Thus,
conducting research in what my
audience wants to see, can make
them maintain interest into buying
my magazine again. Based on the
results, a lot of them wants to see
interviews regarding artists while
others want news and tips.
Therefore, I should prioritize
interviews in making them more
noticeable than the rest of the puffs
in my front cover.

11. This may fairly affect my
magazine, as they are both
known artist not only in the EDM
genre, but as well as the whole
music industry. From the results,
most people chose Skrillex.
Therefore, I might use him as
reference to the artist I will create
in my double page spread.
Almost half of the people also
voted for Deadmau5, this gives
me the idea that I should also
include him in my music
magazine.