The document summarizes the results of a questionnaire about ideas for a new music magazine. Key findings include:
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- 89% expressed interest in a music magazine focused on pop music.
- Most would pay £2.50-£3.00 for the magazine.
- Famous solo artists and singers were preferred for the cover.
- Interviews and information on upcoming concerts and tours were most desired as features.
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2. Are you male or female?
78%
22%
Female
Male
Evident immediately from looking at the pie-chart, more female have
answered my questionnaire. This may have been the case because
my questionnaire was posted to my facebook and not many boys
would have clicked into it. However I now know that girls have more of
an interest, therefore I will add some female touches to my magazine.
3. What age are you?
0%
22%
56%
22%
0%
13-
13-15
16-18
19-21
Older
From this chart I can see that the majority of those answering my
questionnaire are aged between 16-18 with 56% of the people circling
this option, this was followed by the age groups 13-15 and 19-21 with
22% for each. I made the decision of posting my questionnaire to
facebook therefore I got a wide range audience instead of just handing it
out to the people in my year. The results I received back are the age
groups I’m going to focus on. It is a youthful age group therefore my
magazine will have a cool and sophisticated feel to it.
4. Would you be interested in a Music Magazine?
89%
11%
Yes
No
From the people I questionnaire 89% of the people would be interested in
a music magazine, therefore I now know that when my magazine gets
published, it will be a hit and people will be interested. On 11% of the
people said they weren't interested maybe due to the fact that music
information can all be found online now.
5. How much would you be willing to pay for a music
magazine?
44%
44%
6% 6%
2 pound 50
3 pound
3 pound 50
4 pound
This was an important question to ask as my target audience mainly
consists of students and so not only will many of them not have
jobs, so it is imperative that my magazine is at price they can easily
afford. 44% of the people said they would pay £2.50 which is a
reasonable price, this was closely followed by £3.00 therefore this
would be what my music magazine would cost. The magazine
makes the money from the advertisements therefore the price isn't
the biggest problem.
6. What type of magazine would you like it to be?
14
12
10
8
6
4
2
0
Rock Pop R&B Indie Country Classical
Category
Amount of people
Rock
Pop
R&B
Indie
Country
Classical
As the bar chart sows, a clear majority of those answering the
questionnaire favoured the pop genre, with 12 people opting for
this category. However rock, indie and RnB followed with 2 votes
each. This shows that my target audience are very interested in
the pop music which is great because I think the best artists are
from the pop category. Because of the huge vote for pop, this will
be the theme of my magazine. I will incorporate other themes
throughout the magazine to please different types of people so the
magazine gets more sales.
7. Who would you like on the front cover?
7
6
5
4
3
2
1
0
Group like
one direction
or the script
Solo artist
like Ed
Sheeran or
Taylor Swift
New,
upcoming
singer or
group
Famous
singers
Famous
groups
As question (6) demonstrated, the main image on a magazine is often
crucial in attracting buyers and so I wanted to know whether my target
audience would prefer to see solo artists or bands and new or famous
performers featured on the front cover of a music magazine. I received
feedback indicating that a famous solo artists and famous singers would
be most popular with 6 people choosing each category. This was closly
followed by groups similar to 1D and The Script. This feedback is very
helpful in deciding on my main image and what type of artist I’m going to
choose.
8. What colour would stand out in a music magazine?
28%
18%
27%
9%
9%
0%
9%
Red
Purple
Black
Pink
Yellow
Blue
Other
Black, red and purple were the most popular choices, as illustrated on the pie
chart above, and so I will experiment with incorporating these shades into my
house style. Also I included an “other” option in my questionnaire and I got 1
response for this, it was the colours black and white. I think a black and white
colour scheme would be very sophisticated and cool and I love the idea of it.
However, the answers received for this question were very close –mainly
every colour option received some votes and so no clear leader can be
gauged and this seems to emphasises the fact that my target readers are
drawn to, and indeed will be happy with, most colour combinations as long as
they are stylish, appealing and in keeping with the genre of the piece.
9. What stands out when you first look at a magazine
18
16
14
12
10
0 2 4 6 8
Masthead
Coverlines
Main image
Additional images
Exclusive information
Competitions
Main image
Masthead
Coverlines
Additional images
Exclusive information
Competitions
It is vital to recognise what features of a magazine draw the attention of my
prospective buyers so that I can carefully consider them in my piece, with 16
people noting the main image as the aspect that succeeds in catching their
eye, I realise now more than ever that the quality and composition of my
main image needs to be excellent: a lot of thought will have to go into it! No
one chose additional images, therefore the main image is the important and it
will be the only image on the front cover. This was closely followed by the
masthead, therefore I will make the masthead stand out as well as the main
image.
10. What would like the prizes for the competition to be?
14
12
10
8
6
4
2
0
Itune
voucher
Cd Apple
Voucher
Tickets to
an
upcoming
concert
Itune voucher
Cd
Apple Voucher
Tickets to an upcoming
concert
This was an important question to ask as certain free gifts with magazines will
encourage lots people to buy and I wanted to find out about those that would
be most appealing to my target audience. 12 people chose tickets to a concert,
4 people chose ITunes voucher and 2 selected apple vouchers as the prize
they would expect if they won the competition. This would attract people to the
magazine if the prize was tickets to a upcoming concert and it would get more
buyers.
11. What other features would you like to see in the
magazine?
18
16
14
12
10
0 2 4 6 8
Music
reviews
Interviews How to
suceed in
the Music
industry
Upcoming
gigs and
tours
Celebrtiy
news and
gossip
As depicted by the bar chart, interviews are favoured by my target
audience with upcoming tours and celebrity gossip closely following. I
will consider making these prominent features of my magazine and
since the other category's all got votes I will consider having all these
included in my magazine as I think it will attract a wide audience and
make the magazine interest.