The document summarizes feedback from respondents on various marketing materials created for a magazine called "Leicestershire Living." Overall, the feedback was positive but identified some areas for improvement. Respondents felt the magazine pages were the most successful part but the double page spread could be improved. The radio advertisement was effective at promoting the magazine's content but may have benefited from a more concise and engaging tone.

2. I distributed this questionnaire to ten people around
Leicestershire and was able to find a variety of evaluative
responses that enlightened me into further wants from my
audience. Overall the feedback was extremely positive for
question one and it even did what any article is there to do
- it sold to the reader as my respondents said they would
shop at An.tics, therefore the article has created synergy
marketing for them, benefiting them, as more people know
about the shop and are likely to add to their sales. The
respondents also felt that the formal language was very
appropriate and reflected the sophistication of the
audience and also said it settled in nicely with the rest of
the magazine.
I found it very interesting
and I had no idea about the
shop even though I live so
close. I will definitely be
going there in the future
Yes, I liked the language
and it was very well
written and the tone was
also good.
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3. On this question I found that a lot of people were really
impressed with the magazine and thought that the
article gave a good insight into the quality of the rest of
the magazine. This combined with the page headlines
on the contents page made them want to read more as
it focuses on their location and they can find out a lot
more about what’s in Leicester that they didn't know
before. All the information on
Leicester is quite surprising
really, we do have a lot of
things that a magazine
could talk about!
I really like this magazine,
I’m very impressed.
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4. The front cover is very conventional and I followed the Rule of Third’s
‘backward Z eyeline’ which encouraged me to make each corner and
the diagonal line eye catching and interesting. I also felt that the
banner that I put in looks very professional and offers a different type
of layout structure to be inserted with images.
My inspiration for the contents page came very early in the research
process and the example I found in my textual analysis encouraged
me to do the design. I was apprehensive as the example I found was
a double page contents and my magazine would only be one page,
however I think the layout paid off as it looks very professional. My
respondents also acknowledged the layout divided into three
segments to separate masthead, from images and from text. This
came back positive as they…
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5. said that it was very easy to see the content information with no
images surround it. The images that are featured in the middle
segment would allow the audience to focus on that area as they are
interested in the uniqueness of what Leicestershire has to offer,
through images.
However, the double page spread feedback was not as successful as
a few people didn't like the image on the left hand page and this was
down to the suitability of the target audience - they like more text and
less images. Although there was a lot of text featured in the article, my
audience felt that there could be more, or the left hand page layout
could be a lot more successful. The right hand page however was
liked due to its tidiness. - ‘It didn't have images all over the place
which I liked’
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6. ‘I like that it’s on Facebook and twitter because if you think
about it, it’s the easiest way to reach out for information’
This respondent addressed the social media references
on the radio advert which means that this aspect of the
trailer is memorable. This is positive as Googling, or
searching on twitter and Facebook will immediately send
them to a page regarding Leicestershire Living. The radio
advert sounds as if it is trying to reach an upper/middle
class audience which means that those in that class will
be, many of my…
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7. respondents were part of that group and felt that they
associated well with the speakers. The radio trailer is very
long and this is pointed out in one of my respondents, it
could be cut down slightly to make it more concise. If I
was to do this I would probably take out the narrative at
the start of the advert and use a different introduction that
includes information that is used later on in the advert.
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8. One person said this and looked back on my products and
found that I had only used two images twice that are
featured on the Contents and the billboard poster, but you
can’t even tell that the images I took I had used twice but
subconsciously you can link the two together as they are
very cohesive.
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I really like the similarities
between the texts. You can
tell that they are all linked in
with each other even though
they are not identical.

9. I agreed with this respondent as it was a very large image
only showing the shop floor and the products that are sold
there…it would be a lot more effective image if it was the
shop owner in an image outside her shop. this would
clearly show who is associated with the shop and show
readers where specifically the store is. I don’t think the
current image does much justice for the double page
spread and if I was to do this again I would definitely
reconsider the images.
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Overall the images were
very high quality, however i
didn't like the larger image
on the double page spread

10. The main image took a lot of editing and I was very happy
with the final piece, I felt that I really captured the contrast
between earth and sky and with Old John as the focal
image added a sense of community and recognition to the
front cover
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I love the picture on the
front cover of Old John, I
walk my dog there a lot and
the picture looks amazing.

11. The feedback of my images were very promising, all of the
respondents said that they really liked them and they
looked very professional. This was part of the production
where I felt confident, I was able to take a variety of
images that made the magazine and poster. The only
thing I would of changed is taking pictures of birds and
using them in the contents, this
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‘The pictures looks amazing
and I especially like the one
of the reindeer’

12. There is a clear separation between the
recording in the studio and the recording from
people in the street and I don't think that this is
an effective contrast. The respondents said that
the multiple voices was effective as you’re
getting the view of more than one person, but
the background noise limits the sophistication
of the overall advert. A few of my respondents
said that they really liked the
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13. diegetic sound of the birds and the instrumental
sounds of the piano being played in the
background. They said that it gives a
sophisticated tone that is constant throughout
the advert and is consistent with the type of
audience I am aiming at - affluent people who
take pleasure in learning new things and being
outside.
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14. I asked a variety of different people these
questions and not all of them live in the
rural areas, this meant that they would not
naturally enjoy some or most of the topics
discussed in the magazine, for example
gardening. two of the three people who
said that they would not read this
magazine was due to the fact that they
were the people
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15. that lived in the urban areas, however, the
radio advert seemed to work brilliantly on
those in rural areas as seven people would
say that they would read it. This shows that
70% of people who listen to the radio advert
would be more inclined to read the
magazine if they see it in store.
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16. My respondents said that the magazine pages
were the most successful out of the three, of
which the front cover was the best page from the
four. I agree with this as I also believe that this
was the most effective page. I think if I spent more
time focusing on layout and changing the image
on the double page spread, then that would be a
more successful part of my production.
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17. On this question I got a variety of views, this
would be down to personal preference of
taking in media texts. One person said that
they found the magazine as the weakest
part of the texts but this was because
reading magazines did not fit in with their
busy lifestyle. Four people said that the
billboard poster was the weakest piece
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18. of media and five people said that the radio
trailer was. I need to take into consideration
that people are simply not used to seeing
advertisements on the radio or on billboard
posters for regional magazines as it is very
unconventional, this may be one of the
reasons as to why most people did not like
that certain form of advertising.
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19. On average I got an 8.2 which is very high. I
could increase this by using more similar
images, or using the house colors of green
and blue a lot more prominently on the
billboard poster as this would increase the
likelihood of people recognizing the
magazine from the poster. Also the radio
advert offers cohesion
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20. through the similar topics that are included in
the billboard poster and the magazine
pages. However, I like the differences
between all three products as otherwise I
think they will all be too similar. If they are
too similar they may deem repetitive and
boring; my audience would not be interested
in something that looks like this.
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21. One person pointed out that the radio advert
didn't have the edgy and concise tone as other
adverts and originally this was because I wanted
to carefully reflect the grace of nature by making
the radio flow, but now feel as if I could of made
the advert edgy whilst also making it successful.
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22. The reason I think that it should be more edgy is
because it makes certain words or phrases stick
in people’s mind and make them more intrigued,
this would make them curious to see what’s
inside the magazine when they see it in a shop.
One person
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23. zcommented on the quality of the double page
spread and said that it could of been better
which has been a consistent response within
this questionnaire. If I was to do this a second
time I would need to concentrate more on
getting this double page spread as higher quality
as the rest.
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