Audience research

1. The majority of the respondents, almost 90%, are in the 16-21 age group. This shows that
most of the respondents were teenagers. This is useful as this is the age group I am wanting to
target my magazine at. By knowing that the majority of the audience are in this age group,
then my results should be very useful and representative. These results also show that people
of this age group are willing to get involved in research, this would benefit my magazine as it
shows they may be interested in getting involved in competitions my magazine may hold more
than other age groups. Also, with this age group of people I will use a more informal language,
so they will be familiar with the language.

2. From these results we can see that rock is the most popular genre at 40% , with indie
being the second most popular at around 25%. This has helped me to decide to focus
mostly on rock in my magazine, closely followed by indie. I will also involve bits of pop in
my magazine, so it will satisfy the majority of my target audiences. Rock and indie are
the two main genres of my magazine so it will attract these readers and give me an
audience. I can see from these results that classical is not popular amongst the
respondents, therefore this genre will not be included in my magazine.

3. What is the occupation of the head of the household?
 Nurse. GRADE C1 – LOWER MIDDLE CLASS
 Nurse GRADE C1 – LOWER MIDDLE CLASS
 What a weird question. X
 IT specialist GRADE B – MIDDLE CLASS
 He works at Network Rail GRADE C1 – LOWER MIDDLE CLASS
 Cleaner. GRADE D –WORKING CLASS
 Cleaner. GRADE D –WORKING CLASS
 Health and safety surveyor C2 – SKILLED WORKING CLASS
 HR Manager GRADE A – UPPER MIDDLE CLASS
 HR manager GRADE A – UPPER MIDDLE CLASS
 Librarian GRADE C1 – LOWER MIDDLE CLASS
 Driving instructor GRADE C1 – LOWER MIDDLE CLASS
 Teacher GRADE B – MIDDLE CLASS
 Teacher GRADE B – MIDDLE CLASS
 The boss – GARDE A – UPPER MIDDLE CLASS
 Salesman GRADE C1 – LOWER MIDDLE CLASS
 Business consultant GRADE B – MIDDLE CLASS
 Works at nestle GRADE C1 – LOWER MIDDLE CLASS
 Manager GRADE A – UPPER MIDDLE CLASS
 What do you mean by this? X
8
7
6
5
4
3
2
1
0
C1 - LOWER
MIDDLE
CLASS
B - MIDDLE
CLASS
X D-WORKING
CLASS
C2 - SKILLED
WORKING
CLASS
A - UPPER
MIDDLE
CLASS
From these results we can see the most common class of the head of the house hold is C1
– LOWER MIDDLE CLASS. This tells me the average class of my chosen audience. This will
help me when it comes to pricing the magazine as I will have an idea of the income of the
household. The results classes as ‘X’ are invalid as the responses to not answer the
question, therefore these results will not be taken into account.

4. From these results we can see that a vast majority of people prefer male music artists to
female, with a few people unsure on their preferred gender. This information is very
helpful because the majority of artists in my selected genres are males, as there are few
female artists in this genre. However, I will add female artists in as well as males for the
few people prefer female artists, or are unsure on what they prefer. By doing this my
magazine will appeal to a wider range of people.

5. We can see here, that the majority of respondents, 80%, use social media very
often. These results show that people use social media at least everyday, this
means they like to keep up to date on things, this is good as my magazine will
include up to date information and interviews, so it will interest my audience.
This is useful information as my magazine will be online, so it is helpful to know
the majority of my audience are comfortable with social media and are aware of
how to use it. This will also help me if I decide to use links or videos in my
magazine as people will have some experience on how to work this.

6. These results show, that the majority of respondents, about 55% attend music
performances not very often, this may be because the majority of my respondents are
you adults, therefore they may not have disposable income or a way of transport. This
therefore tells me that the price of my magazine cannot be too expensive as they may
not have this money to spend. However, around 35% said they attended music
performances quite often, this may mean that I can include videos in my magazine and
pictures of live performances that will interest them.

7. From this information we can see that Kerrang! Is the most popular magazine, with
just over 30% of respondents and NME is the second most popular with around 25%.
These results are good as I have chosen to do a similar style of magazine to NME, also
from previous results, I have found rock music is very popular. This has made me
decide to add similar elements to my magazine as Kerrang! has and this is a good
choice as Kerrang! Is the most popular magazine.

8. The two most popular answers for this question were Yes and Sometimes. This is good as I
want to include up to date music and music info in my magazine. Knowing my audience
are interested in this will allow me to dedicate a large amount of my magazine to this. For
people who answered ‘not really’ I will include existing music and bands in my magazine
so that everyone can enjoy it.

9. How would you best describe yourself in one short sentence?
 Annoying and loud
 Cool!
 Short
 Full of life
 Dickhead
 Outgoing
 Optimistic, professional, family person
 Awesome
 Hardworking
 Mint and you know it Maddie
 Thoughtful young lady
 Moustache. Addicted to pornography. Sometimes I like to lie on the floor of the bathroom
pretending I'm a pube, making pube noises. Great with kids
 Interesting person to be around
 I don’t really know
 Sarcastic and dyslexic
 Average
 Bit of a tit but I'm alright
 I am an intelligent normal teenage
 I am fancy.
Looking at these results we can see a lot of people would describe themselves as quite
positive people, this is good as I want my magazine to be uplifting and suit peoples
personalities. However, some of these results cannot be taken into account as they are
not serious answers.