A2 Media Studies

1. COHESION

2. BILLBOARD POSTER

3. My billboard poster uses images that are featured
on the magazine part of my production. My
audience can recognise the images and relate
the billboard poster and the magazine together.
Not only does the green circle feature on the front
page and contents page, the font used for the
masthead is also carried through to the
magazine’s masthead and main title on the
contents page

4. I linked the headlines from my magazine cover featured in the bottom
right hand corner, to the images present on the page, this means
that the headlines can intrigue people walking past and encourage
them to read the magazine based on the attractive images
Also, the poster has strong links with landmarks and locations very
close to Leicester. People will want to find out information about
these places and once they realise the poster is advertising the
magazine, by seeing the magazine they will be more likely to buy
the product in-store
Furthermore, the poster tells the audience where the magazine is
available by using strong brand trademarks at a focal point on the
page

5. The poster also links in with the radio advert as at the end there is
the same information given about the sites that Leicestershire
Living is on. This creates a cohesive marketing campaign as
people may see/hear a product and relate that experience once
they hear it again. Also, the more times they are aware of this
social media information the more likely they are to search it on
the sites.
The poster has direct links to social media which means that
anyone active on sites such as Facebook or Twitter will have
direct access to the site pages and information. This will create
a bigger brand identity as the social media references appeal to
a digital native audience and my target audience are entering
this group through their income bracket and the ability to buy
luxury converged devices.

6. RADIO ADVERT

7. The radio advert is what moulds all the products together, it
has links with both the magazine and the billboard poster,
this includes:
• social references, like the billboard poster
• news and events topic being covered, like the contents page
information in the bottom third.
• the ambient sound of birds creates connotations of being
outside and feeling tranquil in the presence of nature. My
front cover of my magazine also does this due to the
references to gardening and the main image being of a local
park where many walkers go

8. • The narrative at the beginning can relate directly to the
magazine as people who have seen the magazine will then
picture themselves reading it as they come home from their
walks. The cohesion is created through the imagination of
the listeners.
• ‘The escape from reality’ and the ‘sense of belonging’ help to
create a cohesive marketing campaign as the news and
events section on the contents mean that the audience can
do that. They link together and this is marketable in the radio
advert

9. • The suggestions for days out can be found in the review
section and my more active audience will want to know
things like this as they tend to be more involved with their
own social groups and spend money with friends (A/B
income bracket)
• The front page offers reviews and article information on the
front and by referencing this in the radio advert people can
directly link the magazine and advert together. Also, there
will be a lot of people who enjoy reading articles (as said
above) and reading long reviews due to their sophistication
and ‘hedgehog’ thinking.

10. • the tagline plays a big part in this cohesive campaign as it is
featured through all three media platforms. it is featured next
to the masthead on the front cover, in the top right hand
corner of the billboard poster and toward the end of the
radio advert. my audience will recognise this and pay more
attention to the rest of the products as they begin to see the
phrase on a more regular basis. They will tend to remember
the tagline which will encourage them to purchase the
magazine when they see the tagline on the magazine in store.

11. FRONT PAGE

12. On the front page I have broken the house style; I used a
yellow colour instead of blue – I think it makes the text
inside the yellow circle stand out more and adds vibrancy
to the page, I do not think blue would of done this as much
if it was there instead. Despite this, the magazine still fulfils
its cohesive purpose as it does reflect the other products.
For example, the main image is an iconic place in Leicester
that everyone knows about, it is in one of the biggest parks
of Leicester and can be seen for miles. This shows that the
landmark is of a friendly and communal nature and the
vibrant sky and grass look like a lovely place to visit with
friends and family or to walk a dog.

13. Not only does this page cover topics such as events and
places to visit, it also highlights the pages dedicated to
gardening which attracts the audience that are more
active. This will most likely be seen by an opinion
leader as this is not the main focus of the whole
magazine and other opinion leaders will not describe it
as a magazine that contains gardening information.
By doing this, I have limited the cohesion between my
products as the other products do not explicitly
mention gardening information. I could of done this
better by maybe exchanging an image on the billboard
poster to a gardening one.

14. I like the font colours on this page – it follows the house
style and make the rest of the page look very vibrant. If
there were boxes that were black or white it would
make the page look very dull. Even with different
coloured font it would make the page look a lot less
effective and more messy. The text is in a very
informative style and suits the magazine well.

15. CONTENTS

16. My contents page creates the
sense of belonging for
everyone in Leicester, it
concerns information on
people, places, events and
much more and my target
audience will want to know
about this information as
they are very socially
active and they would be
interested in the local
people and area and will
want to be a part of it.

17. As seen on the front cover and billboard poster,
there are coloured shapes that are featured in
various places on the page, the colour
represents the freedom of nature and contains
information that needs to attract the reader’s
attention.
My target audience would respond to this as they
are interested in nature and news and events in
and around Leicestershire, this is due to their
heavy links with the community as they often
take part in charitable events

18. DOUBLE PAGE SPREAD

19. The double page spread has references to their website
and what to search for on social media websites. This
shows that even when the readers are not intending to
read this information, they are still unconsciously
digesting it and they will actually remember the
information when it comes to future reference. These
references are also found on the billboard poster,
making the campaign cohesive
The images on the billboard poster create a sense of
community and this article focuses on a very specific
geographical location which further emphasises the
close nit communities and tight friendship groups in
and around the area of Leicestershire.