The document summarizes the results of a questionnaire about magazine design preferences. Key findings include: - 40% said the main image is most appealing, suggesting it must look good to attract readers. - 53% preferred a simple image of an artist rather than an artistic one. - More people were put off by a dull main image than other factors like offers. - Plain/dark colors and a regular color scheme were preferred over bright colors and irregular schemes. - 80% preferred a light-hearted tone over a serious one.

1. QUESTIONNAIRE ANALYSIS
TARGET AUDIENCE RESEARCH
What aspect of a
magazine do you find
most appealing?
20%
13%
10%
7% 10%
40%
Main image Cover lines Offers
Layout Name Colour
I had chosen to ask this question because this will allow me to find
out which conventions of a magazine is most effective in attracting
the audience to the magazine, especially the cover.
In my results, I found that 40 per cent (n=12) said that they found that
the main image is what best attracts them to a magazine, this had the
highest score out of the options. This suggests that the audience find
the main image as most appealing when buying a magazine. This
means I must ensure the main image looks ‘good’ so I do attract my
target audience. I can do this by using a simple image of the model
who will be featured on my magazine cover, as with over 50 per cent
of responders preferred a simple image of the music artist.
Also, colour gained 20 per cent (n=6) of the votes. This could show
that the colour is also important on the cover, as well as the image.
However, the lowest score, of 7 per cent was the offers. This could
indicate that this aspect is not the most effective factor that draws in
the reader. This means that this is not a necessary feature that I need
to include on the cover.

2. QUESTIONNAIRE ANALYSIS
What puts you off on a
magazine cover?
23%
3%
20%
13%
13%
27%
Dull main image Uninteresting cover lines
No offers Clutted layout
Limited font Over use of colour
In my results, to some degree I found a slight vice versa pattern
with my previous question, in which the majority claimed that a dull
main image puts them off a magazine, 27 per cent (n=8), but an
interesting main image is what attracts them. This emphasises the
importance of the main image. Likewise to colour.
However, 13 per cent of the responders said that a magazine with
no offers puts them off, this contradicts the findings of the previous
question. To which shows that offers do attribute to gaining
consumers. Although this aspect is less conventional to my genre,
as magazines are usually independent, therefore I may not use
offers, but I could use cover mount.
TARGET AUDIENCE RESEARCH

3. Do you prefer a simple
image or an artistic image
of the artist?
47%
53%
Simple Artistic
In my results, I found that 53 per cent (n=8) preferred a simple image
of the model, and only 47 per cent (n=7) preferred a more artistic
image of the model. Although, majority of the responders claimed to
prefer mainstream magazines, 73 per cent. This means that the
responders were likely to choose a simple image as this is
conventionally used on mainstream magazine, whereas an artistic
image subverts this, such as the Garage. However, I could use a
combination of the two, by having an artistic aspect to the main
image, while keeping the image simple and appealing.
Overall, people equally preferred an artistic or simple image of the
model; this is also utilised on Clash magazines. This can suggest it
would be conventionally to use either style. I will therefore use both
as this is not only appealing to my target audience, but it also fits with
my magazine genre. This will further allow me to use both aspects
without alienating a large part of the potential audience.
QUESTIONNAIRE ANALYSIS
TARGET AUDIENCE RESEARCH

4. In result, more people preferred plains colours to bright colours. This
could indicate that the use of simple and less vibrant colours are
more appealing to the audience. Also, plain colours would be more
conventional to use as it is predominantly utilised on alternative
magazines. Therefore, my colour scheme will use plain dark colours
as this will not only appeal to young adults (target audience), but it
will enhance the genre of my magazine.
QUESTIONNAIRE ANALYSIS
What use of colour mainly
appeals to you?
53%
47%
Bright/Colourful Dark/Plain

5. In my results, it is very obvious that the majority prefer a regular
colour scheme to an irregular one. A regular colour scheme is
conventional to most magazines, meaning it is use predominantly as
it is successful in attracting all audiences. Therefore I will use a colour
scheme, which could also use plain dark colours, as this have proven
to not only appeal all audience, but will appeal to my specific target
audience.
QUESTIONNAIRE ANALYSIS
What colour scheme
mainly appeals to you?
7%
93%
Regular Irregular

6. In my results, more people said that they preferred a magazine with a
light-hearted tone, rather than the serious tone. This could suggest that it
would be conventional to use a light-hearted tone for my magazine. As
result when creating the cover lines and the article, I would make them
more humorous and less critical, to reinforce that the music magazine
has a light-hearted tone. Moreover, many magazines in particular music
magazines use a light-hearted tone rather a serious one, as most people
read magazines for relaxation. Therefore, using this tone will appeal to
young adults, and will also fit the music magazine genre.
QUESTIONNAIRE ANALYSIS
What tone do you prefer
when reading a magazine?
80%
20%
Serious Light-hearted