2. In order to create a successful advertising campaign for my
media product, I needed to make a cohesive marketing
campaign that links all the products together. In order to do
this, companies must enter into various media platforms to
reach the wide ranged audience that they have targeted, I
have done this through radio and billboards.
This has helped me to promote the main product – regional
magazine, as well as create a brand identity within society,
that everyone in Leicester would know about. My primary
audience is the opinion leaders that first come into contact
with my products, they then market my various products
through word of mouth and this is when social connections
play a vital part in my advertising campaign.
3. Brand identity identifies the three main pointers
that audiences respond and recognise well:
• House style
• Fonts
• Imagery
House style is vital to use in and
throughout the whole production
and in every future magazine or
ancillary product that the company
may create. My black, white, green
and blue house style has various
conflicting and reflective
connotations, including formality
and freedom, earth and sky, and
informative. The green and blue are
used minimally which makes the
black and white look tidy and
formal which appeals to my A/B
income bracket audience who enjoy
lots of text to read. It is important
to achieve a balance between
formal and informal that reflects
the target audience as it reflects the
sophistication of the magazine
The imagery used in one of
products must link directly to the
other two products, otherwise
the audience would not see each
product being regional and
specific to rural Leicester. For
example, my article could be
featured in a more women’s
lifestyle genre of magazine and to
avoid this I included to images of
leaves at the bottom of each
page. This meant that the links
with nature are still there as they
are important but also makes the
double page spread look more
professional.
I used two fonts from dafont.com
– Santander and Fine Style. Both
of these fonts were very effective
because they were both informal
compared to fonts such as Times
New Roman, and formal
compared to less serious font
styles, like Adamsky SF. Fine
Style was used for mastheads
and Santander was used for the
magazine’s tagline which meant
that not only was the font
memorable, so was what was
written in it. In my article and the
rest of the text I used Times New
Roman.
