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Audience Research- 
Questionnaire 
I have conducted detailed audience research by giving out 20 
questionnaires which ask a series of questions about peoples 
opinions/views on pop magazines in order to ensure that my 
magazine appeals to the intended target audience and has a high 
chance of being successful. This presentation outlines the results 
from my questionnaire and how each question has effectively helped 
me in terms of thinking about my magazine production.
Q1) Which of these age ranges best suits you? 
A graph to show age range 
13-18 
18-25 
25+ 
 From the results I have identified that the majority of people who 
answered my questionnaires are aged between 13-18 which gives me an 
idea of who my target audience will be when making my magazine which 
is a younger audience therefore this gives me an understanding of what 
younger people may want to see or read in a magazine such as stories on 
bands/artists or free posters.
Q2)What is your gender? 
A graph to show gender 
Male 
Female 
Male 
Female 
 From this question I have identified that my target audience is 
most likely going to be female because most of the people I asked 
were female this means that I will create my magazine to appeal to 
this gender such as using more feminine colours in my colour 
scheme eg pink, purple/ Moreover, I will include coverlines and 
cover stories which entice the female audience for example a article 
on fashion or some other girly topic.
Q3)Choose your favourite artist from the 
following five. 
A graph to show favourite artist 
0 5 10 15 
Rita Ora 
Ella Henderson 
5 SOS 
One Direction 
Tulisa 
favourite 
artist or band 
I asked 20 people to choose their favourite pop act from a list of five to allow me 
to get a clear idea of what pop artists and bands people most like, from these 
results I have acknowledged that the most popular artist/band is one direction 
and the second most popular being 5 sos, people also liked Rita Ora and Ella 
Henderson fairly well. These results will help me possibly choose my main 
image for my music magazine front cover because I am now aware of what pop 
acts people will want to see and read about. The artists such as Ella Henderson 
and Rita Ora who a few people like could be featured in a shorter story in my 
magazine rather than the main cover story.
Q4)Name your top 3 favourite pop artist or band 
A graph to show to top 3 favourite pop 
Sam Smith 
artist/band. 
One Direction Ed sheeran 
Ed Sheeran 
One Direction 
Sam Smith 
Moreover, I asked different people to name their top 3 favourite pop singer or 
singers so that I was to get a clearer idea of who people want to see in a pop 
music magazine whereas in the last question I gave a list of acts for people to 
choose from which might not have been accurate as people could of just chose 
any for the sake of completing the questionnaire. From this pie chart I can see 
that the audience really like Ed Sheeran and Sam Smith which I wouldn't of 
known if I just used the last question. Now I am considering using one of 
these two artists for the cover of my magazine.
Q5)Give three words in which you would 
associate with pop music. 
Give three words you associate with pop 
music. 
Happy 
Girl 
Gossip 
Happy 
Girl 
Gossip 
 I asked this question to help me decide what the title of my music magazine is 
going to be, the most popular word in which people associated with pop music 
was happy. Therefore, I could name my magazine ‘Happy Hour’ or ‘Pop Joy’. 
Some people also said that they think of the word ‘gossip’ in terms of pop music 
so maybe I could call my magazine ‘Juicy’ or ‘Gossip Galore’ however I need to 
remember that the main focus of my magazine is music so my title ideally must 
refer to this or have connotations of pop music.
Q6)What do you most like about pop music? 
What do you most like about pop 
16 
2 
2 
music? 
0 5 10 15 20 
Interesting 
Lively colours 
Upbeat sound 
 I asked people what they most like about pop music so that I can understand 
what my intended audience expects in a pop music magazine. The aspect 
people most liked was the ‘upbeat sound’. In terms of producing my pop 
magazine, I could include feature articles on weekly pop songs to engage the 
target audience.
Q7)What is your favourite colour? 
What is your favourite colour? 
Orange 
0 
Yellow 
Red 
Pink 
Blue 
Orange 
Yellow 
Pink 
Red 
Other 
I asked people what their favourite colour is, this is an extremely 
important question in regards to helping me produce a pop 
magazine that appeals to the intended audience. The most 
popular colours were pink, yellow and red which are the colours I 
will use in my pop magazine, these colours connote pop as they 
are bright and bold and suggest happiness.
Q8)How often would you say you purchase a 
magazine? 
A graph to show how often people purchase a 
magazine 
Weekly 
0 
Monthly 
Weekly 
Monthly 
Daily 
Other 
 This question is vital in deciding the frequency of publication for my pop 
magazine, from the questionnaire I was able to discover that most people buy 
magazines monthly so I will most probably use monthly as my frequency of 
publication so that the target audience are willing to purchase it this way. 
Also, now that I am aware people buy magazines mainly monthly I can start 
thinking of monthly feature articles which might appeal to my target audience 
eg ‘Music Monthly’.
Q9)How much would you be willing to pay for a 
magazine? 
How much would you be willing to pay 
for a magazine? 
0 
£1-2.00 
£2-4.00 
£1-2.00 
£2-4.00 
£4.00-5.99 
 This question has helped me think of possible prices for my magazine, most 
people said they would be willing to pay £1-2.00 for a magazine. Therefore, 
I will most likely use this as my price because I know the audience is willing 
to pay it and my magazine will then have a higher chance of being 
successful.
Q10)What would you expect to see on a pop 
magazine double page spread? 
What would you expect to see on a 
pop magazine double page 
Q&A 
Well written 
cover story 
spread? 
A Q&A from artist or 
band 
A well written cover 
story 
 I asked people what they would expect to see on a pop magazine double page 
spread because I need to make sure that my magazines double page spread is as 
appealing as it can be for the target audience. Most people I asked stated that 
they would mostly expect to see a cover story or a Q&A so I will be considering 
either of these when creating my magazine double page spread. Along with the 
previous questions I asked about what pop artists/bands people liked and this 
one I have a clear idea of what my double page spread might feature.
Q12)Which would you prefer to see in a pop 
magazine. 
Which would you prefer to see 
in a pop magazine 
Cover story 
Gossip 
Q&A 
Images of pop artist 
Cover Story 
Q&A 
Gossip 
 I asked different people what they would prefer to see in a pop magazine, most 
people said they would prefer to read a cover story or a Q&A. This question is 
important in producing my magazine because I need to make sure that my 
magazine is consistent in appealing and keeping the target audience interested. 
Also, no one said they would want to see images so when I am creating my 
magazine I will try to use less images and focus more on the written part. 
Without the questionnaire I wouldn't know specifically what people want in a 
pop magazine and I would probably include boring features which don't appeal 
much to the intended audience.
Q13)Would you be more atttracted to a magazine if 
there were free posters of your favourite artist 
inside? 
Would you be more attracted to a 
magazine if there were free posters of your 
favourite artist inside? 
Yes 
No 
Yes 
No 
 In order for my magazine to be successful and appeal to the intended audience I 
need to find out everything people want to see in a pop magazine, I asked 
whether people would be more attracted to a magazine if there were free posters 
of their favourite artist inside, the majority of people answered yes. Thus, I now 
think it is a good idea to include free posters in my magazine.
Q14)Which type of shot would you prefer to see 
on a front cover image? 
Which type of shot would you 
prefer to see on a front cover 
Long shot 
0 
image 
Medium close 
up 
Close up 
Medium Close up 
Close Up 
Long shot 
Other 
 To ensure my magazine is successful I also need to know which shot types 
people prefer to see on my magazine front cover as it is the first thing the 
target audience see. Most people said that they would prefer to see a medium 
close up, I will use this feedback when producing my magazine.
Q15)Would you rather the subscription details 
appear on the contents page? 
Would you rather the subscription details 
appear on the contents page? 
Yes 
No 
Yes 
No 
From this question I have learnt that most of the people I asked would rather 
that the subscription details appeared on the contents page of the magazine, 
when I create my magazine I will include mine on the contents page as I 
know this is where people want them to be.
Conclusion 
Overall, the questionnaires I gave out for my audience research have allowed me 
to analyse what people want and prefer to see in a pop magazine giving me 
more ideas in terms of my colour scheme, cover stories and how I am going to 
produce my magazine so it appeals to the target audience. Furthermore, I now 
have a better understanding of which pop acts people like and I will probably 
be using these when creating my magazine. Finally, the audience research has 
been effective and without it my magazine would have low chances of being 
successful. I am now confident that my magazine will appeal to its intended 
audience and have a high chance of being successful.

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Audience research questionnaire results

  • 1. Audience Research- Questionnaire I have conducted detailed audience research by giving out 20 questionnaires which ask a series of questions about peoples opinions/views on pop magazines in order to ensure that my magazine appeals to the intended target audience and has a high chance of being successful. This presentation outlines the results from my questionnaire and how each question has effectively helped me in terms of thinking about my magazine production.
  • 2. Q1) Which of these age ranges best suits you? A graph to show age range 13-18 18-25 25+  From the results I have identified that the majority of people who answered my questionnaires are aged between 13-18 which gives me an idea of who my target audience will be when making my magazine which is a younger audience therefore this gives me an understanding of what younger people may want to see or read in a magazine such as stories on bands/artists or free posters.
  • 3. Q2)What is your gender? A graph to show gender Male Female Male Female  From this question I have identified that my target audience is most likely going to be female because most of the people I asked were female this means that I will create my magazine to appeal to this gender such as using more feminine colours in my colour scheme eg pink, purple/ Moreover, I will include coverlines and cover stories which entice the female audience for example a article on fashion or some other girly topic.
  • 4. Q3)Choose your favourite artist from the following five. A graph to show favourite artist 0 5 10 15 Rita Ora Ella Henderson 5 SOS One Direction Tulisa favourite artist or band I asked 20 people to choose their favourite pop act from a list of five to allow me to get a clear idea of what pop artists and bands people most like, from these results I have acknowledged that the most popular artist/band is one direction and the second most popular being 5 sos, people also liked Rita Ora and Ella Henderson fairly well. These results will help me possibly choose my main image for my music magazine front cover because I am now aware of what pop acts people will want to see and read about. The artists such as Ella Henderson and Rita Ora who a few people like could be featured in a shorter story in my magazine rather than the main cover story.
  • 5. Q4)Name your top 3 favourite pop artist or band A graph to show to top 3 favourite pop Sam Smith artist/band. One Direction Ed sheeran Ed Sheeran One Direction Sam Smith Moreover, I asked different people to name their top 3 favourite pop singer or singers so that I was to get a clearer idea of who people want to see in a pop music magazine whereas in the last question I gave a list of acts for people to choose from which might not have been accurate as people could of just chose any for the sake of completing the questionnaire. From this pie chart I can see that the audience really like Ed Sheeran and Sam Smith which I wouldn't of known if I just used the last question. Now I am considering using one of these two artists for the cover of my magazine.
  • 6. Q5)Give three words in which you would associate with pop music. Give three words you associate with pop music. Happy Girl Gossip Happy Girl Gossip  I asked this question to help me decide what the title of my music magazine is going to be, the most popular word in which people associated with pop music was happy. Therefore, I could name my magazine ‘Happy Hour’ or ‘Pop Joy’. Some people also said that they think of the word ‘gossip’ in terms of pop music so maybe I could call my magazine ‘Juicy’ or ‘Gossip Galore’ however I need to remember that the main focus of my magazine is music so my title ideally must refer to this or have connotations of pop music.
  • 7. Q6)What do you most like about pop music? What do you most like about pop 16 2 2 music? 0 5 10 15 20 Interesting Lively colours Upbeat sound  I asked people what they most like about pop music so that I can understand what my intended audience expects in a pop music magazine. The aspect people most liked was the ‘upbeat sound’. In terms of producing my pop magazine, I could include feature articles on weekly pop songs to engage the target audience.
  • 8. Q7)What is your favourite colour? What is your favourite colour? Orange 0 Yellow Red Pink Blue Orange Yellow Pink Red Other I asked people what their favourite colour is, this is an extremely important question in regards to helping me produce a pop magazine that appeals to the intended audience. The most popular colours were pink, yellow and red which are the colours I will use in my pop magazine, these colours connote pop as they are bright and bold and suggest happiness.
  • 9. Q8)How often would you say you purchase a magazine? A graph to show how often people purchase a magazine Weekly 0 Monthly Weekly Monthly Daily Other  This question is vital in deciding the frequency of publication for my pop magazine, from the questionnaire I was able to discover that most people buy magazines monthly so I will most probably use monthly as my frequency of publication so that the target audience are willing to purchase it this way. Also, now that I am aware people buy magazines mainly monthly I can start thinking of monthly feature articles which might appeal to my target audience eg ‘Music Monthly’.
  • 10. Q9)How much would you be willing to pay for a magazine? How much would you be willing to pay for a magazine? 0 £1-2.00 £2-4.00 £1-2.00 £2-4.00 £4.00-5.99  This question has helped me think of possible prices for my magazine, most people said they would be willing to pay £1-2.00 for a magazine. Therefore, I will most likely use this as my price because I know the audience is willing to pay it and my magazine will then have a higher chance of being successful.
  • 11. Q10)What would you expect to see on a pop magazine double page spread? What would you expect to see on a pop magazine double page Q&A Well written cover story spread? A Q&A from artist or band A well written cover story  I asked people what they would expect to see on a pop magazine double page spread because I need to make sure that my magazines double page spread is as appealing as it can be for the target audience. Most people I asked stated that they would mostly expect to see a cover story or a Q&A so I will be considering either of these when creating my magazine double page spread. Along with the previous questions I asked about what pop artists/bands people liked and this one I have a clear idea of what my double page spread might feature.
  • 12. Q12)Which would you prefer to see in a pop magazine. Which would you prefer to see in a pop magazine Cover story Gossip Q&A Images of pop artist Cover Story Q&A Gossip  I asked different people what they would prefer to see in a pop magazine, most people said they would prefer to read a cover story or a Q&A. This question is important in producing my magazine because I need to make sure that my magazine is consistent in appealing and keeping the target audience interested. Also, no one said they would want to see images so when I am creating my magazine I will try to use less images and focus more on the written part. Without the questionnaire I wouldn't know specifically what people want in a pop magazine and I would probably include boring features which don't appeal much to the intended audience.
  • 13. Q13)Would you be more atttracted to a magazine if there were free posters of your favourite artist inside? Would you be more attracted to a magazine if there were free posters of your favourite artist inside? Yes No Yes No  In order for my magazine to be successful and appeal to the intended audience I need to find out everything people want to see in a pop magazine, I asked whether people would be more attracted to a magazine if there were free posters of their favourite artist inside, the majority of people answered yes. Thus, I now think it is a good idea to include free posters in my magazine.
  • 14. Q14)Which type of shot would you prefer to see on a front cover image? Which type of shot would you prefer to see on a front cover Long shot 0 image Medium close up Close up Medium Close up Close Up Long shot Other  To ensure my magazine is successful I also need to know which shot types people prefer to see on my magazine front cover as it is the first thing the target audience see. Most people said that they would prefer to see a medium close up, I will use this feedback when producing my magazine.
  • 15. Q15)Would you rather the subscription details appear on the contents page? Would you rather the subscription details appear on the contents page? Yes No Yes No From this question I have learnt that most of the people I asked would rather that the subscription details appeared on the contents page of the magazine, when I create my magazine I will include mine on the contents page as I know this is where people want them to be.
  • 16. Conclusion Overall, the questionnaires I gave out for my audience research have allowed me to analyse what people want and prefer to see in a pop magazine giving me more ideas in terms of my colour scheme, cover stories and how I am going to produce my magazine so it appeals to the target audience. Furthermore, I now have a better understanding of which pop acts people like and I will probably be using these when creating my magazine. Finally, the audience research has been effective and without it my magazine would have low chances of being successful. I am now confident that my magazine will appeal to its intended audience and have a high chance of being successful.